It’s Personal

Since 1949, it’s been personal.

Our family-owned shop is a place full of nostalgia and pride and we’re here to serve you.  With our team of outdoor enthusiasts we personally select the equipment, clothes and shoes we offer. The coolest gear, engineered to perform and inspire.  And we understand your hard-earned money and valuable time matter.  We get it.

1949, Our first storefront at 212 Scott Street.
1970’s store front, 324 Scott Street The events we host and support make a difference in our community.  We do business in a historic building in a charming downtown in the beautiful North Woods.

Leaders of the most respected outdoor brands from around the world are our friends.  Their brands are transparent.  Committed to the environment and fair trade.  These relationships help us to know the ins and outs of the outdoor industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA
Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We feel fortunate to have 70+ years experience to guide us as we serve you, personally.