Wausau’s Sporting Goods Store Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane. Hunting, fishing, bowling, skiing, awards and more! Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949. Founded by Allen Shepherd and Stan Schaller. Wausau Herald ad. 1961 Alpine ski boots, Shepherd & Schaller 1989 A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI Sportswear for the sport minded. Shepherd & Schaller, 1961. Scott Street, Downtown Wausau, WI Alpine skis, Shepherd & Schaller Sporting Goods, 1989 Ski fashion, 1989. Neon! Shepherd & Schaller Sporting Goods, Wausau, WI A big crowd! 1961 Storefront 1970’s-1988. Hunting department, Shepherd & Schaller 1989. Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989 Gift with purchase, 1950s Water skis and snow skis. 1961. Trend setting winter outerwear, 1961 Sales rep with customers at Shepherd & Schaller, 1961 New fishing pole, 1961.