Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Gift with purchase, 1950s
Wausau Herald ad. 1961
Sales rep with customers at Shepherd & Schaller, 1961
A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI
Scott Street, Downtown Wausau, WI
Trend setting winter outerwear, 1961
Hunting, fishing, bowling, skiing, awards and more!
Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989
