NSSRA Elects Robb Shepherd Director

Robb Shepherd, President of Shepherd & Schaller, was elected
Director of the National Ski & Snowboard Retailers Association

At its annual meeting during the January 2019 National Outdoor Retailer Snow Show in Denver, the NSSRA Board of Directors elected three Officers and four new Directors, including our fearless leader, Robb Shepherd.

NSSRA, founded in 1987, represents specialty snow sports retailers and advocates on their behalf on issues affecting their businesses. Their mission is to support specialty snow sports retailers, to promote the sports of skiing and snowboarding, and to compile and distribute to its members relevant snow sports industry research.

Robb previously served the ski industry for Nations Best Sports of Ft. Worth, Texas as a member of their hardgoods vendor screening committee. 

“The ability to discuss, face-to-face with brand officers, what matters most to Wisconsin skiers has made a huge impact on our ability to give a big mountain experience to our customers.”  Shepherd says.  “Specialty retail is about expertise, passion, emerging trends and engaging in unique ways and I appreciate the opportunity to be a voice for our customers and others in our industry.”

Learn more about NSSRA here.

Shepherd & Schaller is a 70-year-old outdoor specialty store in Downtown Wausau, WI.  Presenting premium gear, heritage clothing and footwear, the product mix evolves with community passions in an historic, character-filled building.  Repairs and rentals.  

To learn more visit shepssports.com or call 715-845-5432

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