LET’S PARTY LIKE IT’S 1949!

Maybe not the best party tune, but it was #1 that year:

Born in 1949, Shepherd & Schaller Sporting Goods has grown up through all kinds of trends, survived challenges and met colorful characters.

70 years is something to celebrate. 2019 is our year!

Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949. Founded by Allen Shepherd and Stan Schaller.

We’ll celebrate trends – from in-line skates to fat tire bikes, all-wood skis to ABS top sheets.

We’ll celebrate brands – old to new, hard goods to apparel.

We’ll celebrate characters – we’ve known quite a few over the last 70 years here in Wausau, WI.

There have been changes to be sure, but one thing remains constant – our love for the outdoors. We play in the outdoors, we work in the outdoors, we care for the outdoors.

Stay tuned for details and upcoming events. Help us celebrate 70 years.

1949 Sporting Trivia. Boxing and baseball were hugely popular sports. The Basketball Association of America and the National Basketball League merged to form the National Basketball Association (NBA), the NASCAR stock car racing series was inaugurated and of course there was hunting, fishing and camping with the family.

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