What does a bike nut look like? Meet Brad.

Bet you were thinking about nuts and bolts.  Sorry, we’re thinking about one of our resident cyclists.


Meet Brad. Brad would live on a bike if he could.

(His wife and new sweet baby girl would probably have an issue with that, so he doesn’t!).

He loves to mountain bike. It’s his favorite hobby. He loves the freedom. He loves the challenge. He loves the dirt!

And in the winter, he loves fat tire biking.

When temperatures drop and snow falls, a lot of people give up on doing the things they love to do outdoors. Not Brad. He puts the mountain bike away and gets out the fat tire bike instead. The thrill of riding a bike on snow is unlike anything else. The silence. The whiteness. The feeling of taking on nature in her winter cloak.

Fat tire bikes, with an off-road frame and oversized tires and rims, are designed for low ground pressure to allow riding on soft, unstable terrain, like snow, sand, bogs and mud.  His fat bike gives Brad the opportunity to continue his favorite hobby in Central Wisconsin’s winter wonderland at Nine Mile Forest or the Underdown in Gleason (to name a few.)  No amount of snow is going to stop him! He says it also teaches him better handling skills for summer mountain biking.

Within the Wausau area, his other favorite places to ride are the Big Eau Pleine in Mosinee, the Ringle Trails (obviously in Ringle) and the Prairie Dells, also in Gleason. All of these locations are groomed and are within a 30-mile radius of Wausau.

Fat tire biking is extremely popular for a lot of reasons, including that you can continue to enjoy the simplicity of just you and your bike through the winter season.  Need another?  You can burn up to 1,500 calories an hour in soft snow (what a great workout, and because it’s not weight-bearing you can recover a lot faster than some other traditional workouts.)   

Brad may not be a bike nut after all.

So come into Shepherd & Schaller and talk to Brad and to our other bike nuts.  Ask questions.  Tell us your biking stories, the nuttier the better.  And while you’re here check out our Scott and Raleigh bikes.


One of the most beautiful sights in winter is trees with freshly fallen snow. The Pine. The Spruce. The Maple. The Birch. All decorated with the intricacies of the snowflake. The silence echoes the beauty of nature’s call to us.

Our forests have been an integral part of Wisconsin history reminding us that time passes around us as quickly as the winter wind. Sometimes we forget how lucky we are in Central Wisconsin to enjoy the many types of trees that we have. We take for granted what trees have done for our lives – from logging to conservancy, from building to planting. Trees continue to reign over our lives.

When we travel through the winter forests, we are passing not just through the trees but through a wonderland of beauty and communities – from the trees themselves to the animals they shelter. Skiing or snowboarding through the trees provides an opportunity to enjoy their majesty. Snowshoeing on a winter’s eve with a full moon is breath taking. Having the opportunity to enjoy such a playground is a blessing, one to enjoy and one to protect.

We here at Shepherd & Schaller salute the trees. We embrace the winter wonderland they provide. We encourage everyone to go out and smell the crisp air, listen to the song playing in their wind-blown branches, whisper back to them all of your secrets and wishes. They will guard your secrets well.

The forests beckon to us. They call our names. They are part of us. They are one of the many reasons we do what we do. We are here to encourage everyone to enjoy the outdoors and the trees as we do. We are here to assist in your journeys. We are here at Sheps to gear you up and send you on your journey. We are here because of the trees.

Here’s to the trees…


A new storm has its sights set on Central Wisconsin – Winter Storm Quiana.  With snow forecasts anywhere from 5 to 12 inches and possible rain or freezing rain, we thought it would be nice to give out unsolicited advice on how our employees stay safe during the winter storms that have been hammering at us lately.

So get ready for some fun and some serious tips.

Allison’s safety tip – stock up on food and beverages so you don’t have to travel during the storm.  Her favorites are chips with salsa and guacamole washed down with a White Russian!  She suggests wrapping up in a blanket, have some snacks and watch her favorite series of movies – Jurassic Park!

General tip #1 – keep a blanket in the vehicle along with water, gloves, hat and a few snacks.  You never know how long it will take for help to get to you should you need it

Alex advises to just stay inside however if you must go anywhere be sure to take your time.  Don’t rush things – get there safely.  (Although he also suggests watching a movie – Sponge Bob – while enjoying peanut M&M’s!)

General tip #2 –  flashlights or headlamps along with some basics such as a roll of toilet paper, paper towels, and Kleenex come in very handy if you have a long wait for assistance to arrive.

Laura’s advice – don’t drive unless you have to and then take things slow and steady.  No slamming on the brakes – that just lands you in the ditch.  Stay home.  Eat soup.  Play in the snow.  And then the inevitable….shoveling!

Shepherd & Schaller wants to remind everyone to stay safe during Winter Storm Quiana. 


Wisconsin. The land of beer, brats and the Packers. The place where everyone can find something to love.

And in the winter, Wisconsin is full of….well, snow!

Wausau has the unique advantage of being almost dead center of an entire state of fun (and we love the state of fun). Within a few hour’s drive from here you can enjoy a plethora of winter activities:

Cross country skiing and snowshoeing – what a great way to enjoy the beautiful scenes created by the snow fall. Each hill you top, each corner you make, opens up an entirely new scenery for you to not only enjoy but to share with others. Marathon County Nine Mile Forest has gorgeous trails through the woods geared for a every level of skiing and offers many beautiful spots for winter photos.

Dog sledding – we all love our furry friends. And they love to play with us. How better to enjoy them and winter than to go dog sledding. A mere hour’s drive from Wausau gets you to Crocker Hills Horse and Dog Sled Trail System in Elton, WI.

 Downhill skiing and snowboarding – if you need a bit more speed and an adrenaline rush, strap on your helmet and chase your rush down Granite Peak Ski Area.

You can also go ice fishing, Skijoring (yes that’s a thing), snow tubing, ice skating, snowmobiling and of course fat tire biking. Central Wisconsin has an abundance of wintery things to do and Shepherd & Schaller encourages you to get out there and enjoy them. (We can help with gear too!)

Of course, when the day is done and everyone is tired, happy and hungry Wausau has numerous places to eat, drink and sleep so you can start all over the next day.

That’s what we do here at Shepherd & Schaller. We live. We play. (We have thrown a few snowballs!). We eat. We drink. We sleep. And then we do it all again. Winter outdoor life Sheps way!

Even non-skiers have fun on the sun decks at Granite Peak Ski Area in Wausau.


Maybe not the best party tune, but it was #1 that year:

Born in 1949, Shepherd & Schaller Sporting Goods has grown up through all kinds of trends, survived challenges and met colorful characters.

70 years is something to celebrate. 2019 is our year!

Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949. Founded by Allen Shepherd and Stan Schaller.

We’ll celebrate trends – from in-line skates to fat tire bikes, all-wood skis to ABS top sheets.

We’ll celebrate brands – old to new, hard goods to apparel.

We’ll celebrate characters – we’ve known quite a few over the last 70 years here in Wausau, WI.

There have been changes to be sure, but one thing remains constant – our love for the outdoors. We play in the outdoors, we work in the outdoors, we care for the outdoors.

Stay tuned for details and upcoming events. Help us celebrate 70 years.

1949 Sporting Trivia. Boxing and baseball were hugely popular sports. The Basketball Association of America and the National Basketball League merged to form the National Basketball Association (NBA), the NASCAR stock car racing series was inaugurated and of course there was hunting, fishing and camping with the family.