Go with the Flow: FREE Kayak Gear To Get You There

Up a river without a paddle is no place to be. On the river having paid to much isn’t either! Come see us in downtown Wausau for Riot kayaks and gear. Just what you need for your Up North weekend at the lake, the local river or beyond.

Free Riot Beluga Distance Paddle, Paddle Leash and Car Carry Kit quantities limited. Offer expires July 15, 2022 or when we run out of gear!

Call for details 715-845-5432

Store Hours: Mon-Sat 10am-5pm, Closed Sundays (so we can go paddling!)

Sidewalk Sale: Time to Chalk Up Some Deals at Sheps

Shop our tent and throughout the store. It’s our biggest sale of the year!

June 24-26, 2022 10am-5pm

Our front row seat to the spectacle that is Wausau’s Chalkfest is the perfect place to enjoy the entertainment. Find us on Scott Street, just across from the 400 Block Park. Load up on gear and clothes for the trail, water, and wherever you let your soul sing.

Our team is here to help you choose gear that’s perfect for your needs. We’ll explain our discounts and make it easy. Here’s a few highlights:

  • 90% off select clothing!
  • 50% off winter outerwear
  • 40% off fall/winter sportswear
  • 30% off Chinook Sleeping Bags, Alps Zephyr & Camp Creek Tents
  • 25% off socks, hats, jewelry, accessories
  • 20% off shoes, boots, sandals
  • 20% off new summer sportswear and swim suits
  • 20% off bags, daypacks, travel gear, luggage
  • 20% off Bike Helmets
  • 10% off Neoprene Life Vests, K2 Inline Skates

Check out these featured presentations while you shop

How to Reach the Podium? Visit Wausau’s Alpine Race Experts!

Alpine ski racing is where it’s at. Get the gear and join the fun.

Just a ten minute drive from Granite Peak Ski Area at Rib Mountain, our team of expert ski boot fitters and race aficionados are your partners when hundies matter.

The more things change, the more they stay the same. Shep’s Sports has been Wisconsin skiers’ first choice for race gear since 1949. That’s 73 years of experience to guide you. Owing to our home in Wausau, a mecca for outdoor adventure sports, we’re counted on for answers to questions including the who, what, when and where of skiing. As for the why? That’s easy: alpine racing is a blast!

We’re proud to support The Granite Peak Ski Team, who capitalizes on one of our greatest natural resources and provide the only alpine ski training program for youth in central Wisconsin.
*Photo Community Foundation of Northcentral Wisconsin

Shoppers explore our 10,000 sq. feet of premium gear for skiing, cycling, camping, hiking and paddling. Plus the clothes you need to succeed. And we guide them. Friendly, expert advice is our promise.

Of course we stock alpine race gear from your favorite brands, then prep and service it with race tunes, waxes and hot box treatment. In addition to race season, our full Wintersteiger tune shop is at your service year-round.

  • Rossignol
  • Head Ski
  • Dynastar
  • Nordica
  • POC
  • Uvex
  • Leki
  • Lange
  • Smith

In addition to gear, alpine ski racers trust Shepherd & Schaller Sports to keep them in the know regarding FIS regulations. Just ask for our Race manager when you visit.

It’s easy to make an appointment for custom boot fitting and race gear consultation.

Of course we encourage you to join our friends at Granite Peak Ski Team – adult and youth programs are fun for the whole family.

You’ve found Wausau’s Elevated Clothes & Winter Gear Store

What will you find at Shep’s? Premium outdoor brands, high-end styles, cheaper-than-the-mountains prices.

Mountain lifestyle, pioneering outdoor fashion and SKI GEAR are at Shepherd & Schaller.

Earthy, outdoorsy, native, natural, artistic, organic, fresh, fun – all describe the mountain lifestyle aesthetic. Shop Patagonia, Pendleton, Helly Hansen, Dakota Grizzly, Kuhl, Sherpa Adventure Gear, Fjallraven, Toad & Co, Carve Designs and many more you don’t expect outside the Rockies.

Shop us in Downtown Wausau, our home since 1949! We’re at 324 Scott Street, with more than 10,000 sq ft of shopping to explore. Are you a skier or snowboarder? As Wisconsin’s largest dealer of equipment for the slopes, with a premium Wintersteiger tune shop on site, we offer an elevated experience the moment you walk in the door. We’re known for our huge offering of trend-setting, high-performance outdoor gear, clothing, footwear and accessories, plus friendly, expert service.

Already comfy at home? Cozy up and shop us online at shepssports.com. Our ecom site features our live store inventory, refreshed every 60 seconds.

What will you find at Shep’s? Must-have styles and the latest snow sports gear at cheaper-than-the-mountains prices.

Theresa Shepherd
324 Scott Street, Wausau Supporting outdoor enthusiasts since 1949!
  • Outerwear for adults and kids. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Men’s and women’s sportswear and footwear. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Winter accessories including performance and lifestyle gloves, hats, balaclavas, base layers, socks (by the thousands!)
  • Bags and travel gear; think Kavu Rope bags, Patagonia Black Hole and so many more
  • Mountain home decor including blankets, candles and unexpected trends
Rustic styles that never go out of style.
Classic ski outerwear and necessary accessories for the family, plus the latest trends. You’ll find brands that rule the mountains world-wide: Picture Organic, Obermeyer, Billabong, Quiksilver, Roxy, Fjallraven, Hestra, Oakley… to name a few.

The little things are big at Shep’s. Are you really living the outdoor lifestyle if you don’t have a Stormy Kromer hat, Hestra or Swany gloves, Darn Tough socks? In addition to dozens of other lifestyle brands we stock to keep you comfortable outdoors, or indoors, we offer Made in the USA, organic and recycled options.

Cheers to the mountain lifestyle! We’re thrilled for the chance to help you with gear, clothings, accessories, shoes, and service. Thank’s for checking in.

Shep’s Crew

Dungeon Sale 2021: Wausau’s Favorite Ski Swap Starts 10/25

Dungeon Sale is Wausau’s biggest annual ski consignment sale. You’ll find not only ski and snowboard gear, but clearance priced clothes, winter boots, accessories and outerwear plus discounts on ski shop services. 

Schedule an appointment to avoid waiting for access to the Dungeon Tower, and all season please.

Drop off your used skis, snowboards, boots and poles now through Oct 10, 2021. After passing a quick inspection by our Pros, they’ll be part of our huge annual consignment sale. We help price it for you and keep only a 10% consignment fee.  After your consignment items sell, you’ll have Shep’s store credit to use toward the purchase of any of our products or services.

Please wear a mask if you’re unvaccinated (seriously, get your shot – let’s smash COVID and Delta together!)Please shop in person another time if you have symptoms of any illness. 

We’ve moved our famously low-priced ski and snowboard gear from the Dungeon to the Tower of our cozy castle where we can socially distance and maintain reduced occupancy while displaying all the awesome gear you’re excited about. If stairs aren’t your thing, we’ll bring the deals to you on the main floor.

  • Discounted outerwear, clothing, footwear and accessories will be located in our balcony level Sale Room during Dungeon Sale.
  • Merchandise is limited in all departments due to shipping delays and manufacturing challenges. Shopping early and remaining flexible will help you have fun on the slopes this year.
  • Binding Adjustments for Dungeon Sale downhill skis will be $15