Our Partners Lead with Integrity. Meet the Family: Patagonia

We are so grateful to partner with the most inspiring people and companies. We’re going to highlight them each Wednesday this season so you can see why we chose them to compliment our mission to support you in your outdoor adventures while paying attention to the greater good. We think you’ll be inspired too, by their commitment to social and corporate responsibility, sustainability and so much more. We’re all in this together. Meet the Family:

Patagonia

They wrote the book.  Literally.  You can even buy the book from Patagonia, the most well know outdoor activist company in the industry.  From Fair Trade Certification, to environmental preservation to Environmental Responsibility and transparency, Patagonia coined the terms we all look for as businesses and consumers.

Their tagline is the test for their every decision: Build the best product,
cause no unnecessary harm,
use business to inspire and
implement solutions to the
environmental crisis.

 

 

How to Care for Performance Outerwear

If you bought your outerwear at Shep’s and you’ve worn it around making great memories and looking awesome along the way, chances are it will be time for a wash at some point.

First rule: follow manufacturer’s printed instructions, usually located on a tag inside the garment. Or, visit their website for fabric and care information.  Any manufacturer’s warranty may be nullified if their instructions are not followed.

Second rule of thumb: unless it’s faux fur, don’t take it to a dry cleaner!  Their process and chemicals will ruin your waterproof/breathable garment. Happily, you can wash and maintain your performance outerwear easily  at home whenever you feel it’s time to be refreshed.  If it’s looking dirty or water is soaking through the shell fabric, then it’s a good time to launder it again.

Your performance outerwear has two lines of defense between you and the elements: the DWR finish on the face (outer) side of the fabric, and waterproof/breathable coatings or laminates on the inside of the fabric.  Waterproof/breathable coatings and laminates will last for the lifetime of your garment with proper care.  All such coatings have microscopic pores that are too small to allow liquid water to pass through, but large enough to let water vapor escape.  Dirt and grime can disrupt the waterproofing and breathability by clogging the pores, which lets water soak through and also prevents water vapor from escaping. Careful cleaning and drying will reopen these pores and restore the effectiveness of the coatings.

image: offpistemag.com/nikwax-dwr-treatment/

The DWR (durable water-resistant) finish is applied to the face side of the outerwear fabric, enabling it to resist exposure to ultraviolet light.  If you splash some water on the outside of your garment, the water should bead up and roll right off.  If it doesn’t, then try careful washing and drying to restore the DWR finish.  If careful cleaning does not restore the effectiveness of the DWR finish, you can reapply a DWR finish yourself.  We recommend Nikwax TX Direct, which can be sprayed on or washed in.

 

 

Here’s how to properly wash your performance outerwear to restore it’s appearance and function:

  •  DO NOT DRY CLEAN.  Check the care tag that is attached.
  • Unzip all the zippers and turn your garment inside-out.
  • Wash in COLD water, separately.
  • DO NOT USE FABRIC SOFTENERS OR BLEACH.  Fabric softeners will clog the pores of the garment.  Bleach will ruin it.
  • Use a non-detergent cleanser or very mild powder detergent.  We recommend Nikwax products.
  • Minimize soap usage.  Better few bubbles than many.
  • If you’re using a wash-in DWR restorer, add it to the wash cycle.
  • Use your machine’s GENTLE cycle, or hand wash.
  • Rinse throughly.  Even better, rinse twice.
  • Gently squeeze out most of the water.  DO NOT WRING.  Wringing the water from your garment can cause the waterproof/breathable coating to separate from the inside of the shell fabric.
  • Use a powdered non-detergent cleanser.  Liquid detergent can clog the pores in the waterproof-breathable coating.  If one is not available, use a very mild powdered detergent, and use it sparingly. Powdered detergents rinse more throughly than liquid detergents.  Gently rinse your garment, preferably twice.  If you must use a grocery-store brand, we recommend Dreft detergent, used sparingly.
  • LINE-DRY your garment until it is completely dry.  Do not hang it over a heat source, which can damage the fabric and the coatings.
  • If you want to restore DWR and did not a wash-in type, you may apply a spray-pn DWR restorer after washing.

We Offer Nikwax products alongside our great selection of premium outerwear.

Nikwax Tech Wash, a non-detergent cleanser for most outerwear

Nikwax Down Wash, a non-detergent cleanser for outerwear and mid layers insulated with down.

Nikwax TX Direct, Wash-in or Spray-on.

 

Take A Closer Look

Take a closer look.

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Are you seeing what you thought you’d see?  Did we peak your interest?  Do you want to see more?

Merchandise.  Displays.  Promotions.  Events.  We continue to mix things up at Shepherd & Schaller, where today “Sports For All Seasons” means something different to you and to us, than it did in the 1950’s, 1980’s, 2000’s and even last season!  When things change it’s good to take a closer look.  GA7A0417-Edit

Right now we’re all about skiing and snow sports, biking, hiking, paddling, yoga, disc golf, footwear, outerwear and sportswear for the trendy, smart Athleisure lifestyle we all embrace.  But you’ll also find handbags, home decor, skincare and unique products that compliment your active outdoor lifestyle.  Surprised?  When was the last time you experienced honest expert customer service, fun decor and cool technical products – all in one place?

Wausau’s local sports store is more than it’s ever been.  It’s time to take a closer look.

 

First Thursdays at Shep’s: Dog Days of Summer

For August, First Thursdays is celebrating that the “Dog Days of Summer” are upon us, and we couldn’t agree more! We’re thrilled to be spending time on our kayaks, waterskis & bikes because it’s hot and we’re happy! How have you been enjoying the heat?

This Thursday, Shep’s is once again giving you $10 Shep’s Bucks for every $50 you spend, PLUS offering 25% off all spring & summer apparel, shoes, and accessories! With that duo, you really can’t go wrong. Our friends and neighbors throughout downtown are offering their own great specials, and we’re all working with the Humane Society of Marathon County to raise awareness of their pups & hopefully connect some with new homes!

Join us downtown for live music, one-night-only specials & sales, and more from 5pm-8pm this Thursday, August 6th!

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