Are ski socks necessary? Yes!

Why Ski Socks Matter

Ski socks add comfort, warmth and improve boot fit. They’re designed not to bunch up or slip down (saving you from the risk of blisters or sores) and can reduce shin bang while providing a hug that aids blood flow and energy, improve performance and stability. And yes, snowboard socks exist, and make the same positive contribution to your day on the slopes.

“Cold, wet feet will wreck your ski day.”

Robb Shepherd, Boot fitter

Darn Tough socks have a lifetime warranty. Woven to last a lifetime, they’ll improve the fit of your ski boots and keep you on the slopes longer.

Cushioning and Padding for Comfort

Many ski socks come with built-in cushioning and padding strategically located in high-impact areas, like the shin and ankle. These extra cushioned areas enhance comfort and minimize the shock of dynamic movements .

Perfect Fit and Compression

Grabbing the thickest pair of socks in your drawer is tempting in preparation for a cold day on the slopes. But a thick sock can impede blood flow and cramp your feet in your ski boot. Skiers should look for a sock that is snug, not tight and offers the right amount of compression and cushioning. Think of your ski sock more as a second skin than a loose layer that could bunch and lead to discomfort.

Finding the Right Length

The right length of ski socks is worth considering to avoid painful abrasions from your boot. Tube socks that stretch well above your boot, preventing it from chafing your shin, are good options.

Socks that are too short can slide back into the boots, creating blisters and discomfort during your ski tour. The right sock length will ensure your legs are protected and comfortable as you dominate the slopes.

Shop hundreds of in-stock ski socks at Shepherd and Schaller in downtown Wausau, WI, year-round.

We’ve Got You Covered

You’re covered. In fleece, in merino wool, in premium insulations, in comfortable fabrics that wick and warm. These are the secret to dressing well for Wisconsin winters. The clothing selection at Shepherd & Schaller will surprise you, especially if you think we’re only about skiing.

It starts with base layers. Non-itchy Merino wool naturally helps regulate body temperature, transports sweat away as a vapor, and cancels out odors.

More than 70 premium clothing and shoe brands are here to give you a huge selection of performance-focused styles. You’ll feel like you’re shopping in a trendy Rocky Mountain ski village, only at much lower prices.

We start next to skin and go all the way to outerwear.

  • Underwear & Base Layers
  • Socks, Shoes, Boots
  • Shirts, Sweaters, Fleece
  • Pants, Shorts, Skirts, Dresses
  • Jackets, Coats, Snow Pants
  • Hats, Mittens, Face Masks
  • Rustic, Dressy, Sporty, Serious: all are represented.
Pendleton is just one of the heritage brands stocked at Shepherd & Schaller.

Surprise! In addition to ski jackets and pants, we also offer elegant and rustic styles that will take you from work or school to dinner, performing in all kinds of weather. Our trend setting shoes, boots and booties in weather-proof materials complete your outfit . You can work, play and party in clothes and footwear you find at Shepherd & Schaller.

Just a few of the awesome 2019/20 styles in store from Sorel. Come see dozens more from EMU Australia, Chaco’s, Salomon, Thorogood, Pendleton and more.

What about kids? Young ones, size 2T- size 16, are covered in performance outerwear at Shep’s. Jackets and pants they’ll love and you can pass down for years. When the kids are warm and dry, the whole family has more fun outdoors. We’ll help you identify materials and construction that will do the trick. Quality truly makes a difference.

Hint: For a day of happy memory making, dress kids in the same quality you wear. We offer nothing less at Shep’s.

We love helping you see the value in premium jackets and snow pants. With so many built-in features and benefits to show you it’s always exciting for us and it’s what we’re known for. Shop our Downtown Wausau, WI store or online at shepssports.com. Here’s a sneak peak:

  • Rugged outdoor looks from Kuhl and Mountain Khakis
  • Fresh, fun styles from Picture Organic and Kari Era
  • Classics from Patagonia, Outdoor Research and Sherpa Designs
  • Alpine styles from Descente
  • Euro flair from Fjallraven and Luhta
  • Freestyle style from O’neill, Quiksilver and Roxy

We Love Your Look

To outfit and inspire those passionate about the outdoors and who value durability and quality craftsmanship. That’s the mission of our Clothing department at Shepherd & Schaller.

Mountain Khakis Sagebrush Dress

Living the outdoor lifestyle might mean you’re on the first chairlift, you log 100 miles on the bike each weekend, hike and paddle Superior’s North Shore often, love to explore the woods for work and play in all weather. It can also mean you prefer indoors, surrounded by rustic decor, visit the ski area just for a seat by the chalet fireplace or venture outside only for walks in the dog park. No judgement here. Dressing for comfort and performance wherever you spend your day is a style all it’s own. It’s a look. And we love it.

Kuhl Brand. We dare you to shop it without saying “cool!”

We hold our brands to a high standard, just as you expect. To be exceptional stewards of our store values and community, demonstrating integrity, quality and pride. Delivering premium, durable, bold timeless fashion.

Each season we put every brand we stock under a microscope. Is their manufacturing chain transparent? Are they good stewards of the environment? Do they participate in initiatives that support quality of life? Do they use organic and recycled materials? Do our customers love what they buy?

New brands made the cut this season and we think you’ll like what you see when you visit us here in Downtown Wausau. If you’re even just a little tuned-in to the outdoor lifestyle, mountain culture and heritage clothing brands, you’ve likely heard of them:

Mountain Khakis Buckrail Jacket
  • Mountain Khakis
  • Fjallraven
  • EMU Shoes
  • Pendleton Footwear (We’ve always offered Pendleton Home and classics.)

New fall fashions arrive daily. Preview at shepssports.com and shop our full collection in store. The beloved brands you count on for outerwear and sportswear are here too, including these favorites:

Fjallraven Abisko Trekking Tights
  • Patagonia
  • The North Face
  • Outdoor Research
  • Descente
  • Obermeyer
  • Kavu
  • Kuhl
  • Toad & Co
  • Sherpa
Pendleton Rain Jacket and Boots
EMU Australia Pioneer Boots

Step Outside With Us

Sandals, shoes, boots, slippers: fashion but more more important than comfort, quality, durability. Chaco’s sandals or Salomon trail running shoes hit the mark and Shepherd & Schaller has them, plus Teva, Roxy, Sorel and more of your favorite brands.

Our selection is large. Many are shown here at shepssports.com, (be sure to click of the product photo to see more colors) but you’ve got to visit us in downtown Wausau to shop the full range. Here’s a peek:

Roxy Shawna Leather Sandals, $69
Roxy Pauline Sandals, $39
Smartwool! Shepherd & Schaller is Wisconsin’s largest Smartwool Dealer. Find Darn Tough socks here too and appreciate the difference that quality merino socks will make in your life. No exaggeration! They go perfectly with our shoes, obviously.
BUY 3 GET 1 FREE socks, ALWAYS!

We’re Giving You Buck$ Nov 24-Dec 3 at Shepherd & Schaller

Happy Holidays from everyone at Shepherd & Schaller!  We’re chock full of cold weather clothing and shoes and the ski, snowboard and snowshoe equipment you and your friends love.  Come see us, then visit our neighbors in the charming downtown Wausau River District this season for gift shopping, entertainment, dinner out.  We expect you’ll find it much more festive and fun than big box or online shopping.
Take a peek below at our Black Friday specials and get inspired.  As always, we work tirelessly to bring you outstanding selection, value and service. Let our experience sweetly flavor your holiday shopping experience.

In addition to discounts scattered in every department, you’ll get $10 in ShepsBucks for every $100 you spend.  That’s on all the products we have in-stock, including clothing and equipment (but not gift cards, shop services or special orders. Full disclaimer is on each Shep’s Bucks card.)

We’ll see you at a respectable 9am on Black Friday, November 24, 2017.Black Friday last ten full days at Shepherd & Schaller in Downtown Wausau, Wisconsin.Happy Holidays!