Celebrating Scandi Style in Wisconsin at Shepherd and Schaller Sports

Dale of Norway has been making iconic sweaters since 1879

They wrote the book on outdoor adventure in all kinds of weather. So, as we strive to offer the very best functional garments for the outdoors, heritage brands from Norway and Sweden top our list. Some of these iconic brands think Shepherd and Schaller is just a kid, at 75-years-young. Shop them on our web store as well:

Fjallraven bags and apparel are rugged and designed simply

Helly Hansen is Norway’s outerwear expert for 140 years

Kari Traa designs for women, by women

Pendleton’s home in Wausau is at Shepherd and Schaller

We’re celebrating our 75th Anniversary in 2024 with heritage brands that share our commitment to quality and goal of celebrating and loving the outdoors

Shepherd and Schaller Sporting Goods is proud to offer Pendleton, a family-owned company with a rich heritage of quality craftsmanship and American-made products.

We’re celebrating our 75th Anniversary in 2024 with heritage brands that share our commitment to quality and goal of celebrating and loving the outdoors

Theresa Shepherd

Heritage brands are the focus at Shepherd and Schaller in downtown Wausau, WI, where two levels of shopping includes Pendleton clothing, blankets, and accessories. Click photo to shop Pendleton at shepssports.com.

Pendleton owns and operates six operational facilities:

+ Pendleton Woolen Mill
Washougal, Washington
Mill built in 1910
Weaves blankets and fabrics for apparel, home, upholstery products
Store located at mill site

+Pendleton Woolen Mill
Pendleton, Oregon
Mill built in 1895
Weaves all jacquard blankets and fabric for apparel
Store located at mill site

+Columbia Wool
Portland, Oregon

+Pendleton Distribution Center
Bellevue, Nebraska

+Pendleton Distribution Center
Portland, Oregon

+Pendleton Corporate Headquarters
Portland, Oregon

Additionally, the company owns and operates more than 38 Pendleton stores across the United States.

Wausau’s Best Outdoor Gear, Clothing and Shopping Experience

What will you find at Shep’s? Premium outdoor brands, high-end styles, cheaper-than-the-mountains prices.

Mountain lifestyle, pioneering outdoor fashion and extensive SKI and Snowboard selection are at Shepherd & Schaller.

Earthy, outdoorsy, native, natural, artistic, organic, fresh, fun – all describe the mountain lifestyle aesthetic. Shop Patagonia, Pendleton, Helly Hansen, Indyeva, Dakota Grizzly, Kuhl, Kavu, Sherpa Adventure Gear, Fjallraven, Toad & Co, Carve Designs, Howler and many more you don’t expect outside the Rockies.

Shop us in Downtown Wausau, our home since 1949! We’re at 324 Scott Street, with more than 10,000 sq ft of shopping to explore. Are you a skier or snowboarder? As Wisconsin’s largest dealer of equipment for the slopes, with a premium Wintersteiger tune shop on site, we offer an elevated experience the moment you walk in the door. We’re known for our huge offering of trend-setting, high-performance outdoor gear, clothing, footwear and accessories, plus friendly, expert service.

Already comfy at home? Cozy up and shop us online at shepssports.com. It features our live store inventory, refreshed every 60 seconds.

What will you find at Shep’s? The latest snow sports gear andmust-have stylesat cheaper-than-the-mountains prices.

324 Scott Street, Wausau Outdoor Lifestyle Experts Since 1949!
  • Outerwear for adults and kids. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Men’s and women’s sportswear and footwear. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Winter accessories including performance and lifestyle gloves, hats, balaclavas, base layers, socks (by the thousands!)
  • Bags and travel gear; think Kavu Rope bags, Patagonia Black Hole and so many more
  • Mountain home decor including blankets, candles and unexpected trends
If you’ve read about it, heard about, dreamt about it, Shep’s ski department has it.
Brands that rule the mountains world-wide: Armada, Volkl, Atomic, Blizzard, Nordica, K2, Dynastar, Fischer, Head, Rossignol, Dalbello, Salomon, Technica, Marker, Look, Tyrolia, Jones, Nitro, Nidecker, POC, Smith, Pret, Oakley, Giro, … to name a few.

The little things are big at Shep’s. Are you really living the outdoor lifestyle if you don’t have a Stormy Kromer hat, Hestra or Swany gloves, Darn Tough socks? In addition to dozens of other lifestyle brands we stock to keep you comfortable outdoors, or indoors, we offer Made in the USA, organic and recycled options.

Cheers to the mountain lifestyle! We’re thrilled for the chance to help you with gear, clothing, accessories, shoes, and equipment service. Thank’s for checking in.

Shep’s Crew

Bike to work week 2019

Bike to Work Week this year runs from May 13-May 19th. If you’re going to bike everyday for a week straight, this is your week to do it! Make it a goal. Give yourself a little more time to and from work and make it happen! Many bike enthusiasts will say there shouldn’t be a designated week for biking, people should just enjoy it any week of the year. For some it’s not that easy, and Bike to Work week is the perfect time to give it a try.

Biking has so many healthy benefits both Physically and Mentally (not to mention more money in your wallet.)

Here are just a few positive things biking can do for you.

  • Great way to start/end your day
  • Clears your mind, Stress reliever
  • Great Cardio workout without hard impact on your joints
  • calorie burn/weight loss
  • You will save money
  • Opens your eyes to things you may not see otherwise

The list goes on and on…

Some of us at Shep’s will be biking to work all week, heck some of us bike to work all year-round. So do yourself a favor and hop on your ride and GET TO WORK!

Why Paddle? Because it’s easy and fun, for a start.

“Why paddle?” The paddle sport experts at Shep’s have the answers for you. And to top it off, you get 20% off paddles, vests and waterproof accessories when you buy a kayak or paddle board at Shepherd & Schaller.

Looking for a break from our hyper plugged-in world? Getting outdoors is an easy fix. There are numerous benefits to paddlesports. Do you have a goal in mind? Consider these basic perks:

Photo credit: @cedar.stream, Perception.com
  • Many kayaks are work great for fishing and there are boats built specifically for anglers.
  • You can maneuver the waters with stealth in a kayak, great for photography and relaxation.
  • Paddling can be an excellent workout, building the upper body and burning 400 to 500 calories in a single hour when just paddling at a steady rate.
  • Kayaks are fairly light weight, easy to transport and can be carried by one person.
  • A silent sport, paddling is just the antidote to the noise of life. Here in Wisconsin it’s not uncommon to see eagles soaring the open sky, cranes and herons marching the shoreline, or frogs and turtles sunning themselves as you paddle by. Sounds awesome doesn’t it?
  • There’s no feeling like gliding across the water.
Shorter fit, larger arm/shoulder openings and pockets make paddling vests different than water sports vests.

The first step is finding a boat that fits your needs along with the lakes and rivers you plan to enjoy – that’s where the team at Shepherd & Schaller comes in. Consider that a longer boat will track better with a smooth ride while a shorter boat will handle better in narrow streams but need a little more correction (effort.) Will you park permanently at the cabin or travel with your boat? A life vest is critical (and the law in Wisconsin.) Paddling vests are created differently, and you’ll notice the comfort and convenience. The other decision you’ll make is the paddle, which can make more or less work for you based on fit, material and blade shape. Other considerations include a dry box for your phone and keys, a hat and sunblock to protect against the sun, shoes or sandals built for portaging, and maybe even some dry bags for camping outings or day-trips. We’ll even tell you how to take care of your paddling gear.

It’s important to note that all of these thoughts are specific to recreational paddling, not whitewater. For that we direct you to local experts, Wausau Whitewater Corporation, and we invite you to see what it’s all about at the internationally respected Whitewater Park, just a five minute walk from our front door! Check out this awesome video to see what’s in our neighborhood.

We love to share our passion and hints about local paddling opportunities like, for example, PaddleQuest, a two-day river competition in Stevens Point, WI where teams of two or three compete to find treasure and become “Protectors of Backwaters.” To participate, one only needs to register and beware of river monsters and the occasional pirate band.

Review the basics of paddling safety, then grab a kayak, a paddle, and paddle jacket to enjoy the many rivers and lakes that Central Wisconsin has to offer.