Category Archives: Uncategorized

Loving Winter in Wausau: How To

We’ve been doing Winter in Wausau since 1949. So yes, we’re experts. If you need help with the ins and outs of negotiating slippery sidewalks, the fine art of dressing in layers, a recommendation for where to go snowshoeing, fat-tire bike riding, or simply where to find the the best cozy fire in town or the tastiest warm drink. Don’t hesitate to ask!

Have you decided to step it up a notch and learn to love the snow and cold? Then Shep’s is the place for advice, clothes and gear. Check out some of our recommendations below, and visit us at 324 Scott Street, across from the 400 Block in Downtown Wausau, for personalized service and great winter gear. We love winter and we know you can too!

Discover Wisconsin thinks Winter in Wausau is the Best!
There’s a right way and a wrong way to layer.

Dressing in Winter 101

You know that chill you get, the one that hangs on even when you’ve gone inside? We know why that happens and how to fix it! Let’s talk about the differences various fabrics make, and how to make them work together to keep you cozy, warm and dry.

Step 1: Wet is not warm. So the key in winter weather is to stay dry. NO COTTON! That means no denim. Leave those great jeans in the closet when you venture outside. Cotton holds moisture, liquid and vapor. Have you ever rolled a sock off your foot, ending up with a damp, icky sock donut? You don’t want that in winter. Repeat: No Cotton.

Step 2: Base Layer. Also known as long underwear. It needs to wick moisture and provide insulation, appropriate to your activity. For example, if you’re cross country skiing you can expect to sweat (there’s that moisture problem again!) A light-weight, stretch polyester or bamboo fabric that moves moisture quickly is a great way to go. Ice fishing? That requires a highly insulating fiber of course. Merino wool is our favorite because it insulates while it’s moving moisture. In fact, it’s a miracle fiber in our opinion. Read more from the experts at Smartwool here.

Step 3: Mid Layer. Wicking and insulation continue in the mid layer. Ideally, the fabric you choose here will work with your base layer. Wool, polyester fleece, natural down are all great choices for different reasons. You can look in your closet for a puffy down jacket, a fleece hoody or something in between. They are all mid-layers if they are not built to keep out wind and water. This is where our great brands have come up with some awesome advancements in recent years. We can show you when you visit us!

Step 4: Outer Layer. Your winter jacket. We finally got to it! Here you have a multitude of choices, obviously. A winter jacket is the garment that must help you withstand the cold, wind, and snow or rain. Most contain heat-trapping insulation so your body stays warm even when not in motion. It must also have a waterproof/ breathable membrane to really protect you.

It could be a “Hard Shell” jacket, which is not insulated at all. Think rain jacket. Most of us in Wisconsin use these in mild temperatures – 30s-50s. Our staff prefers an insulated jacket, even when we are employing the layering philosophy described here, when it’s below freezing.

So come see us. Let’s talk about winter dressing, and all the great places to enjoy the outdoors in Central Wisconsin.

Do it This Year!

  • “If you don’t do it this year, you will be one year older when you do.” – Warren Miller.

What are you waiting for? Why not give skiing a try? If you live near Wausau, Wisconsin, why on earth would you miss the chance to experience Mother Nature’s gift of Rib Mountain?

Granite Peak Ski Area is a treasure in Marathon County, and skiing there is world class, with a host of recently installed amenities. Shepherd & Schaller is Wisconsin’s favorite ski store, only a few miles away from the chairlifts that will whisk you to the top. With 70 years of experience, we’ve created a variety of ways to make you a skier, and we’re here to keep your ski gear healthy and working well.

Rent. Shep’s rents downhill ski packages, cross country packages, snow shoes and ice skates. Call us for info. 715-845-5432

Buy used. Shep’s sells used ski equipment on consignment. It’s perfect for growing families and skiers who like to upgrade. Learn more here.

Buy new. The latest engineering and technology make it so very easy to become a good skier quickly. Shep’s offers the largest selection of skis, boots, bindings, poles, helmets and goggles in Wisconsin. Outerwear, gloves, long underwear and everything you could possibly need to be comfortable outdoors in winter, wherever you like to play. Visit our website for a taste of the choices you’ll find in store.

Let’s go skiing!

Dungeon Sale 2018: Used & New Ski and Snowboard Gear

October 24-28, 2018

  • Wed, Thur, Fri:  9am-8pm
  • Sat 9am-5pm
  • Sun 11am-5pm

Dungeon Sale is Wausau’s biggest sales event of ski season!  If you’re brave enough to head to the basement of our 110+ year-old building, you’ll find crazy low prices on used and new ski and snowboard equipment for the entire family.

Shep’s accepts used gear through October 10 for consignment sale.  We help price it unless you know exactly what you want out of it, and keep only 10% consignment fee (when swaps keep 20%).  After your used items sell, you’ve got ‘Shep’s Bucks’ store credit to use toward the purchase of any of our products or services.

We set the used gear up alongside our own inventory of new gear (left over from last season) and make it easy by installing ski and snowboard bindings so you only have one price to consider.

Kids gear goes fast, so most years there is a line at the door before our Wednesday morning opening at 9:00am.  Have no fear, there is usually enough selection to satisfy shoppers all through the five-day event.  The basement is stocked with Alpine Ski, X-C Ski and Snowboard equipment.

You’ll want to shop upstairs too, where the latest 2018-19 gear is also on sale along with the season’s best outerwear, sportswear and accessories like helmets, goggles, wax, tuning supplies and more.  You can even combine the great used gear you find in the Dungeon with new equipment from upstairs at Shep’s low “package price.”  All clothing and accessories are at least 20% off during Dungeon Sale and we’ve got lots of other great specials going on.

To top it off we have crazy deals on shop work, like binding adjustments or re-mounts on dungeon gear for only $15, a full ski tune-up for only $34.99 (reg $55), and register to win a Free Granite Peak season pass which you can register for while you shop.

Once the Dungeon Sale is officially over, you are still free to shop the basement. (There’s just less to choose from!)

Oh yeah… don’t be alarmed when you leave the shop after the sale and run into a crowd on the sidewalk.  Shep’s is on the Paranormal Society’s Ghost Tour each year during Halloween Weekend.  Our spirits rarely make an appearance during the event though, so you’re safe in the Dungeon.  Mwaa ha ha ha  ha…

Dungeon Sale 2018 is October 24-28.  The sale is 9am-8pm Wed-Fri, 9am-5pm Saturday and 11am-5pm Sunday.  Dungeon Sale Rules

Suck up your courage, dig up the family and check our our frighteningly fun sale.  




Shop Tax Free August 1-4, 2018

Is Back to School in your future?
Shop the Wisconsin Tax Free Holiday August 1-4 in our Downtown Wausau store.

Sorry, theTax Holiday is not available at our e-commerce store,

Clothing, hats, shoes, socks and backpacks are among the basics you’ll need on campus.  These items, individually priced $75 or less qualify so be sure to visit our large Clearance Room where even fleece and outerwear from your favorite brands may be priced right.