This is Where to Find Wausau’s Elevated Clothes & Winter Accessories

t will you find at Shep’s? Premium outdoor brands, high-end styles, cheaper-than-the-mountains prices.

Mountain lifestyle, pioneering outdoor fashion and SKI GEAR! Shepherd & Schaller.

Earthy, outdoorsy, native, natural, artistic, organic, fresh, fun – all describe the mountain lifestyle aesthetic. Shop Patagonia, Pendleton, Dakota Grizzly, Kuhl, Sherpa Adventure Gear, Fjallraven, Toad & Co, Carve Designs and many more you don’t expect outside the Rockies.

Shop us in Downtown Wausau, our home since 1949! We’re at 324 Scott Street, with more than 10,000 sq ft of shopping to explore. Are you a skier or snowboarder? As Wisconsin’s largest dealer of equipment for the slopes, with a premium Wintersteiger tune shop on site, we offer an elevated experience the moment you walk in the door. We’re known for our huge offering of trend-setting, high-performance outdoor gear, clothing, footwear and accessories, plus friendly, expert service.

Already comfy at home? Cozy up and shop us online at Our ecom site features our live store inventory, refreshed every 60 seconds.

What will you find at Shep’s? Must-have styles and cheaper-than-the-mountains prices.

324 Scott Street, Wausau Supporting outdoor enthusiasts since 1949!
  • Outerwear for adults and kids. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Men’s and women’s sportswear and footwear. We feature premium styles, insulations, recycled and organic fabrics. It matters!
  • Winter accessories including performance and lifestyle gloves, hats, balaclavas, base layers, socks (by the thousands!)
  • Bags and travel gear; think Kavu Rope bags, Patagonia Black Hole and so many more
  • Mountain home decor including blankets, candles and unexpected trends
Rustic styles that never go out of style.
Classic ski outerwear and necessary accessories for the family, plus the latest trends. You’ll find brands that rule the mountains world-wide: Picture Organic, Obermeyer, Billabong, Quiksilver, Roxy, Fjallraven, Hestra, Oakley… to name a few.

The little things are big at Shep’s. Are you really living the outdoor lifestyle if you don’t have a Stormy Kromer hat, Hestra or Swany gloves, Darn Tough socks? In addition to dozens of other lifestyle brands we stock to keep you comfortable outdoors, or indoors, we offer Made in the USA, organic and recycled options.

Cheers to the mountain lifestyle! We’re thrilled for the chance to help you with gear, clothings, accessories, shoes, and service. Thank’s for checking in.

Shep’s Crew

LEM Bike Helmets Now at Shepherd and Schaller

From bike paths to the concrete jungle, the stylish and durable Boulevard by LEM is one of the best commuter helmets. It’s versatile and designed for the pursuit of everyday fun for every ride and available right here at Shepherd & Schaller. Turning your daily cycle through the urban labyrinth into something to look forward to, and your after-work pedal into a relaxing escape is what this helmet is made for. It fits your head and lifestyle with ease, allowing you to take in all the elements of the environments your cycling experiences take you though.

  • LEM Tech Integrated™ EPS in-mold technology for impact energy management, durability, and lightweight feel
  • Reinforced visor for road and trail versatility
  • Thermo-formed and washable inner padding
  • 15 cooling vents to keep you comfortable and enjoying the ride
  • Easy-to-use snap on/off visor
  • Helmets Comply with U.S. CPSC Safety Standard for Bicycle Helmets for Persons Age 5 and Older in the US, and in Europe with EN 1078 C

Sweet Sale at Shepherd & Schaller Nov 27-Dec 31

Buy 3 Get 1 Free is back beginning Friday, Nov 27th.  Gifting favorites are included:  Hydroflask, merino and compression socks, hand knit mittens and holiday home.

The holiday season calls for a little candy. Our sweet treat comes with a surprise discount!  You’ll get 10, 15, or 20% off Shep’s famous soft goods brands and must-have styles.  Use it to save on…

Outerwear . Sportswear . Footwear . Hats & Gloves, Shoes & Socks, Base Layers, Bags and Travel

Outside is In and the outdoor experts at Shepherd & Schaller are here to help you prep, play and gift.  Sale prices are in place store-wide.  Thank you for being a loyal local shopper.  

We remain committed to health and safety, indoors and out.  Sanitizing is ongoing and masks remain required in store. 

Shop us online at with curbside pick-up year-round.  Use code HOLIDAY10 for 10% off clothes, shoes and bags through 12/20/20.

Sore hours: Monday-Saturday 10am-5pm.

Merry Christmas from all of us at Shep’s!

Terms & Conditions

The safety of our team members, customers and community is our top priority. Shopping by appointment is available to help reduce wait time while we manage reduced occupancy requirements and work to mitigate the risk of spreading and contracting COVID-19. Appointment bookers acknowledge agreement to the following policies and procedures:

1) The use of face masks that cover the nose and mouth will be required for anyone entering and remaining inside the store. For the health and safety of other customers and staff, absolutely NO exceptions will be made to this rule other than for small children under the age of 2. Masks will be made available at the entrance for those who do not bring their own.

2) Any customer, employee, or guest who is ill for any reason, or who is exhibiting any symptoms such as fever, cough, runny nose or sore throat, or who may have been exposed to COVID-19 in the previous 14 days, is asked NOT to visit Shepherd & Schaller Sporting Goods, 324 Scott St, Wausau

3) Please only enter the store if you are shopping for equipment for yourself or a child who is with you. We ask that non shopping family or friends not enter with you.

4) Currently up to 50 people total may be in the store retail sales area(s) at any time, divided according to the size of each room/area. This capacity may change depending upon recommendations of Wisconsin Health Department, the CDC and/or WHO. We may restrict entrance at any time to allow adequate room for social distancing throughout Shepherd and Schaller.

5) We will take steps to allow maximum ventilation.

6) Hand sanitizer will be provided throughout the store and its use is required after handling any items.

7) We will maintain social distancing and sanitize boots and helmets that are tried on but not purchased. This cleaning will include a disinfecting spray and wipe down.

8) Ski forms (liability and other) must be signed by an adult (18 years old minimum.) Therefore, guests under 18 will not be able to pick-up ski equipment after ski binding work is completed.

*Shop Shepherd and Schaller in Downtown Wausau and Participate in our sales and events at your own risk. Thank you for your compliance with all sale rules and State/CDC recommendations! Let’s be safe and have fun outdoors!