Shop the Sale Loft at Shepherd & Schaller

You’re a brand shopper. You appreciate quality, care about brand integrity and recognize the added value to produce with premium, organic and recycled materials. Transparent supply chains and Free Trade are important to you. Last season’s colors are just fine, thank you very much.

And paying less is right up your alley. You’re in luck!

Look for our Discount Dots in our 2nd floor Sale Loft at Shepherd & Schaller

The Sale Loft at Shepherd & Schaller in downtown Wausau is always stocked with past-season clothing and shoes at deep discounts. How deep? Up to 70% off!

You’ll find a colored Discount Dot or a “Sale Price” tag on each item. We’ll deduct the discount dot percentage from the retail price. Easy peasy and you can treat yourself to more shopping or money in the bank with the savings!

Returns and exchanges are accepted within 30 days of purchase on all unused and unaltered full-price items in our store (tags still in place.) We’ll still help if you change your mind about a sale priced item. Read our full Exchange or Return policy here.

We’ll see you in the Sale Loft!

Your first bike memory is a great one with FREE stuff from Shepherd & Schaller

Pre-shop our bikes here, then visit Shepherd & Schaller in Downtown Wausau to chat with our friendly, expert cyclists and choose the Raleigh or Scott bike best suited to your goals and budget.

Making memories is one of the best reasons to own a bike so we’ll start you off with a great one: With every bike purchase you get our Free professional assembly, a Free 30-day check-up and Free 1-year tune-up plus 20% off bike accessories like helmets, locks, lights, bells and bike clothes. Go home with a Free set of Skullcandy earbuds too (while they last.) Because a great bike with great bike service is music to your ears.

We stock Scott and Raleigh bicycles in models ideal for your upgrade from big-box store bikes, without bank-breaking prices. They feature premium components, better value. Need a high-end ride? Shop early for special order Scott and Raleigh – they move fast.

Only our full-time pro mechanic will touch your bike!

In love with your old bike, or passing it down? Our full-service bike repair shop is in the gifted hands of the region’s most respected repair expert, Pete Kohlmoos. With more than 30 years full-time experience, your ride will be better after a visit to Pete’s repair shop. Check out our Service Menu below.

Can’t visit us in person? Shop our web store or call 715-845-5432. We’ll be happy to help by phone too.

Shepherd & Schaller Sporting Goods, 324 Scott St, Wausau, WI 54403 (715) 845-5432

Follow Us! We’re headed somewhere fun.

Where are we going? First and foremost, Outdoors! Which means we’re always going somewhere fun.

We’re also going social, to keep you in the know. Follow us on Instagram, Facebook, Twitter and Snapchat. Our accounts show what we’re up to and fun things happening locally and important news from the Outdoor Industry.
Freeskier Magazine named Shepherd & Schaller one of the Top Shops in the USA, Winter 2018

Even though we’re respected nationally, Shepherd & Schaller is all about the local community. We host annual fundraisers for local ski teams, and a New Gear Demo each March at Wisconsin’s premier ski destination, Granite Peak.  We’re Directors on local and national ski industry boards and have been active in downtown Wausau redevelopment since 1949. Lending to the creation of the Wausau Main Street River District is one of our proudest accomplishments

Dungeon Sale: Wausau’s largest used & new ski and snowboard gear resource happens in our basement each October.

Shepherd and Schaller is a one-of-a-kind place to shop.  We have three fully merchandised floors, including our famous basement DUNGEON used ski sale and upstairs SALE LOFT where you’ll find off-season clearance-price clothing and shoes.

Robb, our hands-on leader since 1986 and good friend Steve Poulin, President and CEO of Swix Sport USA

The CEOs of the most respected manufacturers in sport are our personal friends. These relationships help us to know the ins and outs of the outdoor industry like no one else you might shop with. Relationships matter.

Last, we’re going wherever Wausau needs us.

Lately that means an expanded web store, adjusted store hours, new brands, new categories, event sponsorships. With integrity and commitment to community, we’ll do it for as many years as folks appreciate shopping local. Cheers to 70 years and more to come!

Where We Came From

1949. Lt. Col. Allen Shepherd completed his duties at Madison’s Truax field upon arriving home from Europe after WWII, then found himself assigned to Wausau, WI where he was happy to settle near Stanley Schaller, also a Vet and brother-in-law too. With expertise and an itch for outdoor recreation, the two set up shop downtown. An awesome photo of our founders is hanging above our front counter. Have you seen it?

Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949. Founded by Allen Shepherd and Stan Schaller.

Shepherd & Schaller Sporting Goods’ first store was only a few hundred square feet but it was big enough to stock what folks in the area wanted for hunting, fishing, camping, skiing, diving, bowling and athletics.  A new location up the block a few years later let them expand their offering as customer expectations grew. They had grown to become a destination and part of the heartbeat of Downtown Wausau at 324 Scott Street.

A big crowd! 1961

Shep’s (as the locals know us) has always been about relationships. Al and Stan knew their customers by name. They rolled up their sleeves and served the community and the industry. In no time at all, they were making their mark on the local, regional and national landscape, leading the local Rotary Club, chairing the Wisconsin Merchants Federation, and directing the National Sporting Goods Association, to name a few.

Shop from home at

Jump ahead 70 years. Shep’s has grown by a few thousand square feet (with the addition of the neighboring building) refined our product mix to Outdoor Specialty. Repairs and rentals get full-time, expert attention, and an e-commerce site mean’s Shep’s sells nationwide. We’re still family owned and operated but as always our team is built of enthusiastic experts who play as hard as they work. We still support local teams and organizations with funds, time and talent.

Our building is 120-years-old and was once home to the first JC Penney store east of the Mississippi.  Some say it’s haunted (you can Google it).   Our sales floor will remind you of a mountain ski shop. It features artifacts and furnishings from our long history – everything gets re-used.  We modify our merchandise mix every season to stay ahead of trends.  But what makes us truly unique is our 70-year history, which provides unparalleled insight into Wausau area culture, customer tastes and needs. 

Our owner, Robb Shepherd, has been at the helm since 1986.  He grew our footprint with a second location in Wisconsin Rapids in the 1990s. He’s known and respected by ski and snowboard manufacturers industry-wide and often serves as a consultant to Nations Best Sports in behalf of other small shops trying to complete with big box stores.  As for the sports categories we’ve presented over the years? He walks the walk.

Our 10 full-time employees collectively have 120 years of retail experience to help customers have the best time possible on snow, trails, or wherever the outdoors takes them.  Even if it is old fashioned, it’s been personal to us since 1949.

As we prepare our for our 70th Anniversary Celebration in 2019, where we’re going from here will continue to evolve, but our history will always flavor your experience shopping at Shep’s .

We’re on FacebookTwitterInstagramPinterest. Please look for us there @shepssports.

Natural, Organic Fragrance = Perfect for the Outdoor Lady In Your Life

Skylar is a brand of natural perfumes that you can feel great about spritzing. The name Skylar was inspired by the qualities of a clear day – airy, natural, and beautiful. But perfume, in an Outdoor Store? To that we say, yes!

  • Clean modern scents that are unique, light, and never overpowering.
  • Natural ingredients, free of paragons and toxic chemicals.
  • Hypoallergenic, skin-safe and non-irritating.
  • Cruelty-free. Vegan and never tested on animals.

These are commitments that are in line with what we support here at Shepherd & Schaller, with our selection of organic fabric garments, recycled and fair trade items and love of the environment. Fragrance is an awesome gift or treat to yourself, and the perfect complement to an active lifestyle.

The cherry-on-top is the ability to layer Skylar scents. Begin by taking their quiz here to see which fragrance will suit you best.

Skylar cares about your health AND the health of our environment and animal friends. They make ingredient and packaging choices that keep the Earth (and our friendly animals) in mind. Dual-purpose packaging, renewable resources, recyclable packing materials – Mother Earth is pleased.Additionally, they do all manufacturing here in the U.S. and are proud to partner with ethical and eco-friendly suppliers.