The Ultimate Cheat Sheet on Winter

I love winter!

It’s a statement that I proudly declare every year as it begins to get cold.

But I’ve been straight up lying to myself!

I don’t love the dark mornings and even darker nights. Or trying to muster up the mental strength to get out of my car or even walk the dog!

But I do love the things associated with this chilly season… hot chocolate, movie nights, cozy blankets, and of course winter fashion!

So let’s get right to it, how the pros stay warm during the winter months (and how you should too).

An effective layering system is the key to staying comfortable throughout these notoriously cold Wisconsin winters. Everyone feels the cold differently, for example, I’m a freeze baby and am cold even on 70 degree days but then I walk outside and see people in shorts when it’s a whopping 14 degrees outside! Luckily a basic layering system will work for everyone.

1) First things first.. a good base layer

A base layer is your first line of defense against the cold. Base layers are designed to regulate your body temperature and should be close fitting to trap a thin layer of warm air against your skin. A base layer will also ‘wick’ away perspiration from the skin to keep you dry. Why is being dry so important? Because dry = warm. When it comes to base layers, read the tags! You’re looking for something that says Merino wool or Polyester. STAY AWAY FROM COTTON! Cotton holds moisture, therefore, you’re cold and crabby. Merino wool is popular as it’s naturally warm and has antibacterial qualities. Goodbye B.O.! Despite what you may have thought of wool in the past, merino wool is not itchy! So don’t let that scare you away, you’ll stay warm, dry, and itch free. I promise! Merino is your answer if you’re a freeze baby like I am, going hunting, going to a Packer Game, or doing something where you’re not working up a sweat. Polyester isn’t the warmest base layer but it’s great if you’re planning on being more active because it adjusts to the wearer’s heat and humidity. Walking the dog? Cutting wood? Ice Skating? Throw on your polyester base layer.

2) Mid layers – aka my favorite layer!

Just because you want to stay warm, doesn’t mean you have to look sporty all the time. Dress your mid layer up or down as much as you want! An effective mid layer will provide great insulation by working hand in hand with your base layer to trap air between layers, resulting in enhanced warmth and comfort. Fleece is the ideal mid layer, as it is lightweight and highly breathable. Warmth without weight is important otherwise we feel super restricted and no one wants that. It’s all about comfort, right? You don’t have to go out and buy a special mid layer either. Do you have a wool sweater in your closet? Maybe a cute down vest? Just don’t put the cotton shirt underneath it!

3) Last but surely not least, the outer layer

The outer layer is just like the windows in your house. You may have the best heating system in the neighborhood but if you’re by a window you’ll still get that unwelcoming chill. So naturally, what do you do? Shut the window curtain, right? It’s that one extra layer that helps keep the cold outside, where it belongs! Just think of the curtains being like your jacket. You can have the best jacket and snow pant in the world but they won’t do anything if you aren’t properly layered underneath, just like closing the curtain won’t keep you warm if you don’t have the furnace on. The base and mid layers wick away moisture and trap body heat while the outer layer is your main defense against the brutal Wisconsin elements. This snowproof, waterproof, and windproof layer is a lifesaver during those below zero windchill days! If you’re a freeze baby like I am, look for an insulated jacket and snow pant. This gives you one more layer of extra warmth. If you’re more active or are that person that wears shorts all year round, think about getting a shell. They have a similar feel to a rain jacket so they don’t give you extra insulation but they do protect you from the outside elements.

4) Don’t forget to accessorize!

Listen to your mom! Cover your head, neck, and hands, it makes a world of a difference.

And there you have it, the 411 on how to survive the winter months that seem to last a lifetime in the midwest.

Click Here to shop some of our favorite layering pieces this season!

Jack Wolfskin is at Shepherd & Schaller

Meet the family: Jack Wolfskin

“We respect the diversity of nature and all living things. Our earth is simply the most beautiful place in the universe and we only have this one. We do everything we can to protect it and we want to experience it and share it with others.” -Jack Wolfskin

And that is exactly what they do!

The brand’s entire product collection is 75% PFC-free (PFCs are pollutants that do not break down when released into the environment) and it’s a percentage that is continuing to rise. With that being said, in January 2016, Jack Wolfskin was the first brand to win the ISPO Eco Achievement Award, a distinction that, until now, only specific products had been recognized for.  It was awarded because of Jack Wolfskin’s sustainability commitments, including exclusively using Organic Certified Cotton since 2013 and attaining the Fair Wear Foundation Award (labor conditions) multiple years in a row.

Outdoor enthusiasts around the world are recognizing this brand that started only in 1981, in a small German town. Jack Wolfskin is not only the largest outdoor brand in its home country, Germany, but also in Austria and Switzerland, and is in the top three brands in China.

But if this company is so renoun, why haven’t we heard about it in the United States?

Jack Wolfskin only brought this company to the states less than a year ago and it’s about to take off with outdoor chains itching to get their hands on it! As of now, there are only a handful of stores that carry this brand and Shepherd & Schaller in Wausau is one of the few! We are the only store in Wisconsin carrying the brand and we’re excited to share it with all of you!

Treasure Hunter’s Sale is Nov 17-20, 2016 at Shepherd & Schaller

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It’s hunting season and Shepherd & Schaller is making it fun for everyone.  Shop during our Treasure Hunter’s Sale Nov 17-20 for discounts and prizes that will be easy to find.
Peruse our clothing and footwear departments for items tagged with a special Orange Deep Discount sticker! “Shoot” a photo in-store with your “trophy” and post it to get $5 in ShepsBucks to use during your next visit.
We’ve even hidden some exciting prizes in the ski department for you to stalk and savvy hunters will go home with great treasures from our downtown neighbors in Wausau’s River District too!

Ski Season Is Never Really Over

You dream about it while you’re lying in the hot sun, a cold drink and sun screen at your side.  Or is it at a baseball game or ballet lesson?  Ski Season is on your mind!  It’s only a few months away, regardless of the time of year. Give in. Feel the wind on your skin, hear the crunch under your feet, taste the hot cocoa, if only in your dreams.  As for preparing for ski season, that you can do year round at Shepherd & Schaller in downtown Wausau, WI.  And you’d be smart to do it too, with clearance prices on equipment, clothing and accessories you’ll love.

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Pay half.  Save half, half-way through the year.  Get 50% off the retail price of all remaining alpine and cross country ski equipment at Shepherd & Schaller through May 1-August 15th, 2016.  Skis, bindings, boots, poles and helmets are included.  Remaining snowboards, boots and bindings are 40% off.

Ski season.  We know it’s on your mind.

Hip Gifts for Lovers of the Outdoors and Those Who Are Simply Hip

You have discerning taste and we do too.  We know you’re after thoughtfully designed, sourced and produced goods that make your life better while improving someone else’s too.  (American companies, with goods made in the USA a most of the time too!) What’s fresh, hip and trending now at Shep’s?  These and more:

Founded in the Pacific Northwest in 1993, KAVU has been around. Their wide range of men’s and women’s clothing, hats, bags, sunglasses, and accessories are crafted for what they call a KAVU Day – your version of the perfect outing, whatever it is that leaves you exhilarated and fully alive. Durability and comfort are a big part of it, of course.  But they know all about style, too, with outdoor-ready clothing that brilliantly blends function and fashion so you can rough it up all day, then wash out the trail grit and wear it to your favorite watering hole that night – and look good doing it.

In 1990, Kühl® introduced the Jacquard jacket, a signature Euro-styled Polartec® fleece top that featured the first – the original – innovative thumb-loop cuff system and lightweight underarm gussets for comfort and optimal climate control. This top gained cult status in the outdoor community and went on to win the Polartec® Apex Award. More awards and devotees would follow as Kühl® continued to pioneer and produce. Kühl® is independently owned and financed and its ideas are inspired by the founders’ intrepid lifestyle and those with whom they share it. Kühl® currently designs and manufactures top-selling pants, shirts, and more found in the best outdoor retailers nationwide.

Pendleton has a long, colorful history in their well known shirts and blankets.  You can see and feel the Pendleton passion for quality. See it in the intricate patterns of blankets inspired by Native American designs and legends. Feel it in the softness of the lightweight, luxurious 100% pure virgin wool clothing we produce. They’ve been a family-owned business for 150 years, and for 104 of those years they’ve been weaving world class woolens in their Northwest Mills. We like things that are Made in the USA.  You?

Remember the green bottle your dad or grandpa always carried on fishing trips or on his way to work? It probably had a few scratches on it, may have even been dropped once or twice, yet despite the abuse, it always kept coffee hot… for hours. That’s the legendary Stanley bottle.

Today, the Stanley brand offers a wide range of superior food and beverage gear that fuels your adventures from work to play. Committed to our core pillars of durability, relevance and heritage, just as we have been for the past 100 years, we build products that are built to last. Designed to outperform and outlast even in the toughest conditions, we’re dedicated to a simple promise, buy Stanley products, and get quality gear, built for life.

The Stanley brand is headquartered in Seattle, WA, home of Mt Rainier and the birthplace of Jimi Hendrix.  Surrounded by mountains, evergreens, and the Puget Sound, they live and breathe the outdoors and interlock passion for the environment and community in everything they do. Products are designed in Seattle, WA where research and development pioneers innovative designs. Globally distributed, Stanley products are ethically manufactured with partner factories in Asia.

To learn more about Stanley’s parent company, Seattle-based Pacific Market International (PMI), click here.

 

 

 

 

 

The extraordinary journey of two friends, Jim Stott and Jonathan King, who were waiters, cooks and avid gardeners, has captured the interest of many and the loyalty of every employee. From the beginning, the company was based on ideals born out of Maine: unspoiled beauty, wholesomeness, a sense of community. It is a testament to the art of preserve making and the growing public interest in wholesome, quality and tasty ingredients. “If you really produce a high quality item, you’ll be successful.” That’s the secret according to Jim and Jonathan.

The demand soon outpaced the production capacity of the small cottage kitchen, so they purchased an old 1700s barn in Kittery, Maine which they renovated to become the company’s “headquarters” for a short couple years before they moved to an even larger space in York and renovated an old community grocery store. A buzzer announced customers in the retail area of the facility. All day long it would clamor: “buzz, buzz, buzz,” while Jim and Jonathan were busy mixing and pouring ingredients out back, packing boxes, and answering phones. Then someone mentioned they should attend the Fancy Food Show in NYC. Having never been to New York City, they literally were two fish out of the [Maine] water when they made their first appearance at the 1995 Fancy Food Show — a tradeshow that attracts 1,100 exhibitors and 36,000 buyers, the Oscars of the specialty food industry. But low and behold, Stonewall Kitchen brought home an unprecedented award for first time attendees: Outstanding Jam for Roasted Garlic Onion Jam and a second highest honor award, for Outstanding Product Line. They left NYC with 500 orders from retailers across the country.

 

Chandler 4 Corners:   Chandler 4 Corners is about life… and life styles. Their hand-hooked wool pillows, rugs and furniture accent homes with items loved in a quick moment then destined to become honored heirlooms. Everyone at C4C lives the lifestyles portrayed in their designs: hike, ski, fish. They spend sunny afternoons on the lake, delight in families, dream of Santa, and of course, cherish dogs.  Celebrate the tender moment. Remember the past with a bit of nostalgia, but also a gigantic smile. Rejoice in the small, and the familiar.

Man Candles:  Masculine scents in recycled soup cans.  “Bacon” “Grandpa’s Pipe” “Sawdust” “Campfire” “Coffee” “Fresh Cut Grass”  Which to try first?  Man Cans was started in November of 2010 by then 13-year-old Hart Main based on a unique idea that came to him when his sister was selling candles for a school fundraiser.  The thought was “Why don’t people sell candles with scents that men like?”  Little did he know that an idea of selling man scented candles would lead to an opportunity to feed so many people.  The can was his choice for a container because he didn’t want a manly scented candle in a glass jar, just like everyone else was doing.   The company buys cans of soup which are donated to soup kitchens, washed and returned to be filled with the uniquely scented wax.  When you buy a Man Can you get a quality candle made of natural wax and you’re helping feed people who need a little extra help.

Trails Natural Soap:  Giving back is something we all can do.  So says the founder of Trails Natural Soap who created a line of products that not only nourish your skin with all natural vegan ingredients that are good enough to eat, your mind through the benefits of aromatic essential oils, but also our communities with 10% of their profits from each bar being donated to support a particular charity that bar has been specially handcrafted to honor.  The Appalachian Trail.  Susan G. Komen Foundation.  Hospice Foundation of America. Heifer International.  Crossfit for Hope.  The Girl Scouts of the USA.  And more.  Athletes (CrossFitters, Hikers, Runners, Bikers, Skiers, etc.) spend so much time eating right, supplementing bodies with protein shakes, amino acids, and fish oil, that we sometimes fail to realize the importance of treating our skin the same way.  Trails Natural takes care of your skin for you.  And campers – check out the Outside the Box- Bug & Outdoor Soap with Citronella, Eucalyptus, and Tea Tree oils to naturally repel bugs and make you smell great! 10% of the profits go to support Heifer International.   Soap for Hope, one bar at a time.