It’s Always Better Outside When You Prep at Shep’s

We’ve been playing and working outside in Central Wisconsin since 1949. We’re not only experts on the gear we sell and service, but where to use it , how to care for and store it, and how to dress for success.

Shop favorite brands like Chacos, Osprey packs and Patagonia for a start. We stock dozens and dozens of trend setting brands who use recycled and organic materials, support Fair Trade initiatives and support the environment in countless ways. Buy good gear less often and reduce your impact on the environment. We’re so excited to share great stories, good news, and smart products.

Shop us in Downtown Wausau and online at shepssports.com

Buy or hold items to pick-up. Our web store features live salesfloor inventory for out most popular items. But know our full range of in-stock products is available only in store.

What length rope? How fast to drive? The answers to these questions make a difference in your safety and performance behind the boat. Ask us!

So how do we make it better outside? By preparing you for fun in all kinds of weather.

Our favorite warm weather outings take place on the lakes, rivers, trails, parks, beaches and festivals where we use premium gear from top brands. Summers are beautiful in the Northwoods. There’s no excuse to stay indoors. Let’s get you set up with:

Get 20% off necessary accessories when you by bikes or water sports gear. Always. Ask us for details!

Raleigh & Scott bikes in stock as well as a huge selection of bike clothes and accessories. We repair all bike brands year-round.

Let’s go cycling! Fat tire, mountain, commuter. What’s your style? We recommend and repair bikes for all riders. While the “pros” seek us out to fine tune their adventure, helping beginners is our specialty. Come ask your dummest question. We promise, no one is born knowing how to make biking a favorite activity in all kinds of weather. And whether you plan to ride a few blocks or a hundreds of miles we know the secrets and want to share. Let’s talk and test. Pre-shop our bikes here. Every new bike purchase includes a FREE 30-day check-up and FREE one-year tune-up!

What about cold weather? That’s when Shepherd & Schaller really shines!

Beginner to advanced, downhill, cross country casual and racer. All skiers love the selection at Shepherd & Schaller. Our full-service Wintersteiger repair shop takes care of the gear you love to use and occasionally abuse.

There’s simply no excuse to stay indoors during a Northwoods winter when you could prepare with our experts to go:

Is it your first time? Shep’s rents, sells used ski and snowboard gear and of course offers the largest selection in Wisconsin of the latest new model downhill skis, boots, poles, bindings, helmets and goggles. Plus, with all the clothing and accessories we offer and the high energy folks shopping alongside, you’ll feel like you’re in the mountains. A first-time skier will love Granite Peak Ski Area and Nine Mile Forest, both less than 10 miles from our door!

Still not convinced? Anyone can snow shoe, Cross Country skiing is a really inexpensive way to get great exercise and enjoy the quiet snowy trails and snowboarding is as fun as you think it is. Honestly. Visit us to rent Ice Skates for Wausau’s 400 Block rink and let’s chat about snow camping or a visit to Michigans ice caves. Dressing for snow sports isn’t as complicated as you might think, and doing it right makes a big difference in your comfort for a full day on the slopes and trails. Get our dressing for success tips here.

What about clothes, shoes and home goods from awesome outdoor brands who lead the way?

We’re proud to offer products from brands that care. Toad & Co, this photo, leads the way for sustainability, and clean, thoughtful environmental policies. All of the brands we stock practice what they preach.

Dress for success outdoors. Or for work, school or even the tavern. The outdoor lifestyle is easy to live in. You’ll find comfort and performance in the clothes, shoes and home goods we offer. Not lookalikes. Here are a few of the trend-setting brands we offer:

  • Patagonia, Fjallraven, Outdoor Research, The North Face
  • O’neill, Roxy, Quiksilver, Picture, Descent
  • Toad & Co, KAVU, Kuhl, Mountain Khakis, Sherpa
  • Pendleton, Woolwich, Kari Traa
  • Hestra, Swany, Dakine, Gardini
  • Smartwool, Darn Tough, Bridgedale
  • Chacos, Teva, Salomon
  • Sorel, Emu, Minnetonka
  • Stormy Kormer, Pistil, Buff, Blackstrap
Shepherd & Schaller in downtown Wausau is where you can learn how to dress and select gear for all of your outdoor adventures, regardless of the weather. Visit us across from Wausau’s 400 Block park. We have parking on site at 324 Scott St. Supporting outdoor enthusiasts since 1949!

Winter Dressing for Comfort in the Cold: How To

We’ve been doing Winter in Wausau since 1949 (Happy 70th Anniversary to us!) and we’re here to help you make the best of it.

Need help with the fine art of dressing in layers? Want to know why your feet are cold, even in your warmest boots? Some of your best memories can be made on the snow and in the cold so scroll down for Winter Dressing 101 and learn how the fabrics and layers you choose make a real difference in how you feel. Then visit us at 324 Scott Street, across from the 400 Block in Downtown Wausau, for personalized service and great winter gear. We love winter and we know you can too!

Dressing in Winter 101

You know that chill you get, the one that hangs on even when you’ve gone inside? We know why that happens and how to fix it! Let’s talk about the differences various fabrics make, and how to make them work together to keep you cozy, warm and dry.

Think about dressing for winter like you’d choose a dwelling. What do you need to keep you comfortable?

Your clothes protect you from the elements, like a house. Is a tent all you need for comfort or does your environment call for something built for severe weather? What kind of insulation is between you and the elements? Just a sleeping bag or something between the walls and siding? Should you build with wood or brick? How do the other layers inside your home affect your comfort, like carpet and curtains? You get the idea.

Waterproof-Breathable fabrics are achieved with technically advanced membranes, laminates and coatings. The fabric these are adhered to affects the durability and wind resistance of your garment, as well as the warmth.

The key for warmth in winter weather is to stay dry. Outerwear should be labeled Waterproof-Breathable. (Not just waterproof) This is really important. Think about it: a plastic bag is waterproof, but it’s not breathable. If you wear a plastic bag as an emergency rain cover it’s only a few minutes before you feel clammy underneath. That’s because it’s trapping your body vapor or perspiration underneath. Over time you’ll be as wet on the inside as the outside. Instead, Waterproof-Breathable fabrics keep snow and rain out while letting your personal humidity evaporate. (Gortex is one brand.) A waterproof-breathable jacket or pant may or may not be insulated so what you wear underneath is just as important. Hint: shop an Outdoor Store for these technical garments.

Cotton holds moisture. This makes cotton the enemy of winter dressing. Sorry cotton! Save it for hot weather when you want to feel cooler.

Fabrics next to your skin must be moisture managers for warmth in winter. The number one problem-causing fabric in your closet is cotton. Successful winter dressers know this: NO COTTON! That means no denim. Leave those great jeans in the closet when you venture outside, and never wear jeans under snow pants. Why? Cotton holds moisture, liquid and vapor. When you get cotton wet, it stays wet. When it becomes damp, it stays damp. Our bodies create moisture in a vapor state, even if we’re not actively exercising and perspiring. Have you ever rolled a cotton sock off your foot after a day in shoes, ending up with a damp, icky sock donut? Vapor + cotton is the problem. You don’t want that in winter because even if it doesn’t feel wet, cotton is holding moisture against your skin, which disperses body heat and makes you cold.

Base Layer fabrics range from silk to merino wool, polyester to bamboo. What they have in common is moisture-management. Today’s base layers look good enough to wear in public.

Step 1: Base Layer. We call what you wear next-to-skin Base Layer, but you may know it as long underwear. It needs to wick moisture and provide insulation, appropriate to your activity. For example, if you’re cross country skiing you can expect to sweat (there’s that moisture problem again!) A light-weight, stretch polyester or bamboo fabric that moves moisture quickly is a great way to go. Ice fishing? That requires a highly insulating fiber of course. Merino wool is our favorite because it insulates while it’s moving moisture and is flexible enough to wear year-round. In fact, it’s a miracle fiber in our opinion. Read more from the experts at Smartwool here. Socks are part of your base layer.

Your Mid Layer might be a fleece or wool sweater, synthetic or down-filled jacket, or even both. What mid-layers have in common is that they insulate but don’t necessarily protect you from the elements.

Step 2: Mid Layer. This is your insulation. It might be a lightweight fleece sweater, a thick wool sweater grandma made, or a buddy down-filled jacket. Wicking and insulation continue in the mid layer. Ideally, the fabric you choose here will work with your base layer. Wool, polyester fleece, natural down are all great choices for different reasons. They are all mid-layers if they are not built to keep out wind and water. This is where our great brands have come up with some awesome advancements in recent years. We can show you when you visit us!

Outerwear is the exterior siding of your home in the weather. It might be a “shell” or it it could be insulated. It often has vents and special features.

Step 3: Outer Layer. Your winter jacket. We finally got to it! Here you have a multitude of choices, obviously. A winter jacket, parka or pant is the garment that must help you withstand the wind, and snow or rain, and often the cold too. Many contain heat-trapping insulation so your body stays warm even when not in motion. This layer must also have that waterproof/ breathable membrane/laminate we described to really keep you comfortable. You can choose a “Hard Shell” jacket, which is not insulated at all. Think rain jacket. You’ll wear different layers underneath depending on the temperature outdoors, making it really flexible and a good investment. However, most of us in Wisconsin use these in mild temperatures – 30s-50s and prefer an insulated jacket when it’s below freezing, even when we are employing the layering philosophy described here.

So come see us. Let’s talk about winter dressing, and all the great places to enjoy the outdoors in Central Wisconsin.

Discover Wisconsin thinks Winter in Wausau is the Best!

Meet the Family: Outdoor Research is at Shepherd & Schaller in Wausau

At Shepherd & Schaller we’re all about family.  The people and companies we partner with are our friends and family as we work to support you and yours.

Meet the Family: Outdoor Research, where they think that life gets better the minute you step out the door on a new adventure, no matter how big or small. We learn about ourselves, each other and the environment every time we get out. We come home a little wiser and stronger. We see the world more clearly, and that compels us to treat it better. More than anything, we’re convinced that if we inspire more people to get outside, the world will be a better place. 

@Outdoor Research Core Beliefs:

A Culture of Respect: We listen, value and empower each other and our fellow adventures while striving to protect the planet we live on. Innovation That Works: Make it better, not just new or different. Improve Every Day: Sweat the details and strive to be better in everything we do. Beauty in Function: Create differentiation through clean, simple solutions. The Power of the Journey: Through challenges we grow, and have fun along the way.

Visit Shepherd & Schaller in downtown Wausau’s River District for OR’s famous dry sacks, compression bags and more. The perfect compliment to your paddling and camping kits.

 

https://www.outdoorresearch.com/en/about/our-story/