We’d Like to Thank The Academy….

A big Thank You to the readers of the Wausau Daily Herald who voted us Wausau’s favorite Outdoor Shop.

We’ve worked hard to earn your trust since 1949, and we remain committed to making our founders proud of our community involvement, customer service, product selection, and shopping environment in downtown Wausau, Wisconsin and online.

Some call us a “Ski Shop”, others a “Bike Shop”, and there are a few who still say “Sporting Goods.”  We’re all that and a whole lot more. And it’s a blast changing our product mix to suit our region’s ever changing tastes along with the demand for our expert product selection and service online.  So stay tuned!

“We would like to thank our mothers, our fathers, the big guy upstairs and all of those who didn’t believe that a little shop in northern Wisconsin could hold it’s own next to the big shops in the big cities for so long.  It made us try harder to believe in ourselves.  We’re going to Disney World!” – The Sheps Crew