Girl, do you even VSCO?

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You be you. That’s what we love about the outdoors:no judgement, no comparison. Just encouragement and appreciation. So we’re excited that the performance gear we love is being embraced in fresh ways. Our brands demonstrate an unmatched commitment to the environment and positivity all around.

We see you VSCO girl!

Come see us in downtown Wausau, WI for Hydroflask, Fjallraven Kanken, Kavu Rope Bags, Patagonia, and so much more. This must-have gear and clothing will be your favorites for years to come, regardless of trends.

Tag us in your social posts! We’re Wisconsin’s favorite outdoor store @shepssports.

Of course you can shop us online too.