Shop local. Share the love. Get a discount at Shep’s.

Visit our awesome *neighbors in downtown Wausau, show us the receipt from your same-day visit, and we’ll give you 10% off your purchase of our in-stock clothing and footwear.  Yes, you’ll get an extra 10% off our sale price clothes and shoes!  Buy some flowers, books, art or jewelry or grab lunch or drinks, then shop and save at Shepherd & Schaller.

SHOP LOCAL.  SHARE THE LOVE!

Click the links to find great places to shop and dine in downtown Wausau’s River District

Limit one 10% discount per transaction.  Discount will be honored on receipts from *neighboring retail stores and restaurants located in the Wausau River District coverage area. Receipt must be dated within 24 hours and presented at time of purchase. Offer is not retroactive and is not available at shepssports.com. Offer may be adjusted or cancelled at any time.

Charming shops and restaurants line Third Street in Downtown Wausau, just steps from Shepherd & Schaller Sporting Goods, Wausau’s favorite Outdoor Store since 1949. Be sure to explore the entire River District. You’ll be back for more!
http://www.wausauriverdistrict.org/business-directory

Gifts for Mom’s & Grads

Get ideas at shepssports.com or peek at our list by price, below.

Gifts from Shep’s are always appreciated! There’s the obvious Patagonia fleece or Osprey backpack, a new Raleigh Bike or multi-functional Dress from Roxy or Toad & Co. But how about the unexpected healthy Fragrance by Skylar, or even good-for-the-earth Luumi Silicone bowls, bags and straws. Are you wrapping something up for Mom, Grandma, a graduate or even a wedding this Spring? You found the perfect place to shop.

Surprised you didn’t we? Organic plant seeds, made-in-Wisconsin candles and soaps, dehydrated cocktail mx. Fun, affordable little gifts that we think go well with the Outdoor Lifestyle we all love.
  • For Mom
  • $3.50 Garden Sprinkles Seeds
  • $8.00 Kavu Rope Keychain
  • $8.50 Madison Soap
  • $10.00 Garden in a Bag Herbs
  • $10.00 Chacos Wrist Wrap bracelet
  • $16.95 and up Smartwool Socks
  • $19.00 Roxy Flip Flop
  • $19.95 Sherpa Fair Trade bracelet
  • $24.95 Que Collapsible Silicone Bottle
  • $29.00 Skylar Natural Fragrance
  • $29.00 Patagonia Trucker Hat
  • $50.00 Kavu Rope Bag

Where We Came From

1949. Lt. Col. Allen Shepherd completed his duties at Madison’s Truax field upon arriving home from Europe after WWII, then found himself assigned to Wausau, WI where he was happy to settle near Stanley Schaller, also a Vet and brother-in-law too. With expertise and an itch for outdoor recreation, the two set up shop downtown. An awesome photo of our founders is hanging above our front counter. Have you seen it?

Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949. Founded by Allen Shepherd and Stan Schaller.

Shepherd & Schaller Sporting Goods’ first store was only a few hundred square feet but it was big enough to stock what folks in the area wanted for hunting, fishing, camping, skiing, diving, bowling and athletics.  A new location up the block a few years later let them expand their offering as customer expectations grew. They had grown to become a destination and part of the heartbeat of Downtown Wausau at 324 Scott Street.

A big crowd! 1961

Shep’s (as the locals know us) has always been about relationships. Al and Stan knew their customers by name. They rolled up their sleeves and served the community and the industry. In no time at all, they were making their mark on the local, regional and national landscape, leading the local Rotary Club, chairing the Wisconsin Merchants Federation, and directing the National Sporting Goods Association, to name a few.

Shop from home at ShepsSports.com

Jump ahead 70 years. Shep’s has grown by a few thousand square feet (with the addition of the neighboring building) refined our product mix to Outdoor Specialty. Repairs and rentals get full-time, expert attention, and an e-commerce site mean’s Shep’s sells nationwide. We’re still family owned and operated but as always our team is built of enthusiastic experts who play as hard as they work. We still support local teams and organizations with funds, time and talent.

Our building is 120-years-old and was once home to the first JC Penney store east of the Mississippi.  Some say it’s haunted (you can Google it).   Our sales floor will remind you of a mountain ski shop. It features artifacts and furnishings from our long history – everything gets re-used.  We modify our merchandise mix every season to stay ahead of trends.  But what makes us truly unique is our 70-year history, which provides unparalleled insight into Wausau area culture, customer tastes and needs. 

Our owner, Robb Shepherd, has been at the helm since 1986.  He grew our footprint with a second location in Wisconsin Rapids in the 1990s. He’s known and respected by ski and snowboard manufacturers industry-wide and often serves as a consultant to Nations Best Sports in behalf of other small shops trying to complete with big box stores.  As for the sports categories we’ve presented over the years? He walks the walk.

Our 10 full-time employees collectively have 120 years of retail experience to help customers have the best time possible on snow, trails, or wherever the outdoors takes them.  Even if it is old fashioned, it’s been personal to us since 1949.

As we prepare our for our 70th Anniversary Celebration in 2019, where we’re going from here will continue to evolve, but our history will always flavor your experience shopping at Shep’s .

We’re on FacebookTwitterInstagramPinterest. Please look for us there @shepssports.


TREES IN WINTER

One of the most beautiful sights in winter is trees with freshly fallen snow. The Pine. The Spruce. The Maple. The Birch. All decorated with the intricacies of the snowflake. The silence echoes the beauty of nature’s call to us.

Our forests have been an integral part of Wisconsin history reminding us that time passes around us as quickly as the winter wind. Sometimes we forget how lucky we are in Central Wisconsin to enjoy the many types of trees that we have. We take for granted what trees have done for our lives – from logging to conservancy, from building to planting. Trees continue to reign over our lives.

When we travel through the winter forests, we are passing not just through the trees but through a wonderland of beauty and communities – from the trees themselves to the animals they shelter. Skiing or snowboarding through the trees provides an opportunity to enjoy their majesty. Snowshoeing on a winter’s eve with a full moon is breath taking. Having the opportunity to enjoy such a playground is a blessing, one to enjoy and one to protect.

We here at Shepherd & Schaller salute the trees. We embrace the winter wonderland they provide. We encourage everyone to go out and smell the crisp air, listen to the song playing in their wind-blown branches, whisper back to them all of your secrets and wishes. They will guard your secrets well.

The forests beckon to us. They call our names. They are part of us. They are one of the many reasons we do what we do. We are here to encourage everyone to enjoy the outdoors and the trees as we do. We are here to assist in your journeys. We are here at Sheps to gear you up and send you on your journey. We are here because of the trees.

Here’s to the trees…

Dungeon Sale 2018: Used & New Ski and Snowboard Gear

October 24-28, 2018

  • Wed, Thur, Fri:  9am-8pm
  • Sat 9am-5pm
  • Sun 11am-5pm

Dungeon Sale is Wausau’s biggest sales event of ski season!  If you’re brave enough to head to the basement of our 110+ year-old building, you’ll find crazy low prices on used and new ski and snowboard equipment for the entire family.

Shep’s accepts used gear through October 10 for consignment sale.  We help price it unless you know exactly what you want out of it, and keep only 10% consignment fee (when swaps keep 20%).  After your used items sell, you’ve got ‘Shep’s Bucks’ store credit to use toward the purchase of any of our products or services.

We set the used gear up alongside our own inventory of new gear (left over from last season) and make it easy by installing ski and snowboard bindings so you only have one price to consider.

Kids gear goes fast, so most years there is a line at the door before our Wednesday morning opening at 9:00am.  Have no fear, there is usually enough selection to satisfy shoppers all through the five-day event.  The basement is stocked with Alpine Ski, X-C Ski and Snowboard equipment.

You’ll want to shop upstairs too, where the latest 2018-19 gear is also on sale along with the season’s best outerwear, sportswear and accessories like helmets, goggles, wax, tuning supplies and more.  You can even combine the great used gear you find in the Dungeon with new equipment from upstairs at Shep’s low “package price.”  All clothing and accessories are at least 20% off during Dungeon Sale and we’ve got lots of other great specials going on.

To top it off we have crazy deals on shop work, like binding adjustments or re-mounts on dungeon gear for only $15, a full ski tune-up for only $34.99 (reg $55), and register to win a Free Granite Peak season pass which you can register for while you shop.

Once the Dungeon Sale is officially over, you are still free to shop the basement. (There’s just less to choose from!)

Oh yeah… don’t be alarmed when you leave the shop after the sale and run into a crowd on the sidewalk.  Shep’s is on the Paranormal Society’s Ghost Tour each year during Halloween Weekend.  Our spirits rarely make an appearance during the event though, so you’re safe in the Dungeon.  Mwaa ha ha ha  ha…

Dungeon Sale 2018 is October 24-28.  The sale is 9am-8pm Wed-Fri, 9am-5pm Saturday and 11am-5pm Sunday.  Dungeon Sale Rules

Suck up your courage, dig up the family and check our our frighteningly fun sale.