Dig up the family and shop used and new ski gear for the whole family at prices so low it’s frightening! Wednesday-Friday 9am-8pm, Saturday 9am-5pm, Sunday 11am-5pm. This is Wausau’s biggest ski sale of the year.
Do you dare to shop the Dungeon? Shepherd & Schaller’s famous used ski and snowboard sale draws shoppers from throughout the midwest.
Visit our awesome *neighbors in downtown Wausau, show us the receipt from your same-day visit, and we’ll give you 10% off your purchase of our in-stock clothing and footwear. Yes, you’ll get an extra 10% off our sale price clothes and shoes! Buy some flowers, books, art or jewelry or grab lunch or drinks, then shop and save at Shepherd & Schaller.
SHOP LOCAL. SHARE THE LOVE!
Limit one 10% discount per transaction. Discount will be honored on receipts from *neighboring retail stores and restaurants located in the Wausau River District coverage area. Receipt must be dated within 24 hours and presented at time of purchase. Offer is not retroactive and is not available at shepssports.com. Offer may be adjusted or cancelled at any time.
Gifts from Shep’s are always appreciated! There’s the obvious Patagonia fleece or Osprey backpack, a new Raleigh Bike or multi-functional Dress from Roxy or Toad & Co. But how about the unexpected healthy Fragrance by Skylar, or even good-for-the-earth Luumi Silicone bowls, bags and straws. Are you wrapping something up for Mom, Grandma, a graduate or even a wedding this Spring? You found the perfect place to shop.
1949 seems like yesterday. Upon arriving home from Europe after WWII, Lt. Col. Allen Shepherd found himself assigned to Wausau, WI where he was happy to settle near Stanley Schaller; also a Vet and brother-in-law too. With expertise and an itch for outdoor recreation, the two set up shop downtown. An awesome photo of our founders hangs above our front counter. Seen it?
Shepherd & Schaller Sporting Goods’ first store was only a few hundred square feet but it was big enough to stock what folks wanted for hunting, fishing, camping, skiing, diving, bowling and athletics. By 1955 a larger space was needed so they moved up the block to #324 . Shep’s become a destination and part of the heartbeat of Downtown Wausau. We still are.
Shep made a mark on the local, regional and national landscape, leading the local Rotary Club, chairing the Wisconsin Merchants Federation, and directing the National Sporting Goods Association, among others.
Jump ahead 74 years. Shep’s has grown by a few thousand square feet (with the addition of the neighboring building), refining our Outdoor Specialty product mix. Repairs and get full-time, expert attention, and an e-commerce site mean’s Shep’s sells nationwide. Stocking premium brands with intentional support of organic and recycled materials, our partnerships are important. We’re still family owned and operated but its our team of enthusiastic experts, who play as hard as they work, you’ll appreciate when you visit.
Dkota Grizzly: Midwest Maker of rustic yet refiined men’s sportswear
Our building is 125-years-old and was once home to the first JC Penney store east of the Mississippi. Some say it’s haunted (you can Google it). Our sales floor will remind you of a mountain shop, featuring artifacts and furnishings from our long history and we stay ahead of trends. Our unique history sets us apart.
Owner, Robb Shepherd, has been at the helm since 1986. He added a second location in Wisconsin Rapids in the 1990s, is known and respected by ski and snowboard manufacturers industry-wide and often serves as consultant to Nations Best Sports in behalf of other small shops trying to complete with big box stores. As for the sports categories we’ve presented over the years? He walks the walk.
It’s been personal to us since 1949. We hope you’ll visit soon.
We’re on Facebook and Instagram Please look for us there @shepssports.
One of the most beautiful sights in winter is trees with freshly fallen snow. The Pine. The Spruce. The Maple. The Birch. All decorated with the intricacies of the snowflake. The silence echoes the beauty of nature’s call to us.
Our forests have been an integral part of Wisconsin history reminding us that time passes around us as quickly as the winter wind. Sometimes we forget how lucky we are in Central Wisconsin to enjoy the many types of trees that we have. We take for granted what trees have done for our lives – from logging to conservancy, from building to planting. Trees continue to reign over our lives.
When we travel through the winter forests, we are passing not just through the trees but through a wonderland of beauty and communities – from the trees themselves to the animals they shelter. Skiing or snowboarding through the trees provides an opportunity to enjoy their majesty. Snowshoeing on a winter’s eve with a full moon is breath taking. Having the opportunity to enjoy such a playground is a blessing, one to enjoy and one to protect.
We here at Shepherd & Schaller salute the trees. We embrace the winter wonderland they provide. 
We encourage everyone to go out and smell the crisp air, listen to the song playing in their wind-blown branches, whisper back to them all of your secrets and wishes. They will guard your secrets well.
The forests beckon to us. They call our names. They are part of us. They are one of the many reasons we do what we do. We are here to encourage everyone to enjoy the outdoors and the trees as we do. We are here to assist in your journeys. We are here at Sheps to gear you up and send you on your journey. We are here because of the trees.
Here’s to the trees…
