We’ve been doing Winter in Wausau since 1949 (Happy 70th Anniversary to us!) and we’re here to help you make the best of it.
Need help with the fine art of dressing in layers? Want to know why your feet are cold, even in your warmest boots? Some of your best memories can be made on the snow and in the cold so scroll down for Winter Dressing 101 and learn how the fabrics and layers you choose make a real difference in how you feel. Then visit us at 324 Scott Street, across from the 400 Block in Downtown Wausau, for personalized service and great winter gear. We love winter and we know you can too!
Dressing in Winter 101
You know that chill you get, the one that hangs on even when you’ve gone inside? We know why that happens and how to fix it! Let’s talk about the differences various fabrics make, and how to make them work together to keep you cozy, warm and dry.
Your clothes protect you from the elements, like a house. Is a tent all you need for comfort or does your environment call for something built for severe weather? What kind of insulation is between you and the elements? Just a sleeping bag or something between the walls and siding? Should you build with wood or brick? How do the other layers inside your home affect your comfort, like carpet and curtains? You get the idea.
The key for warmth in winter weather is to stay dry. Outerwear should be labeled Waterproof-Breathable. (Not just waterproof) This is really important. Think about it: a plastic bag is waterproof, but it’s not breathable. If you wear a plastic bag as an emergency rain cover it’s only a few minutes before you feel clammy underneath. That’s because it’s trapping your body vapor or perspiration underneath. Over time you’ll be as wet on the inside as the outside. Instead, Waterproof-Breathable fabrics keep snow and rain out while letting your personal humidity evaporate. (Gortex is one brand.) A waterproof-breathable jacket or pant may or may not be insulated so what you wear underneath is just as important. Hint: shop an Outdoor Store for these technical garments.
Fabrics next to your skin must be moisture managers for warmth in winter. The number one problem-causing fabric in your closet is cotton. Successful winter dressers know this: NO COTTON! That means no denim. Leave those great jeans in the closet when you venture outside, and never wear jeans under snow pants. Why? Cotton holds moisture, liquid and vapor. When you get cotton wet, it stays wet. When it becomes damp, it stays damp. Our bodies create moisture in a vapor state, even if we’re not actively exercising and perspiring. Have you ever rolled a cotton sock off your foot after a day in shoes, ending up with a damp, icky sock donut? Vapor + cotton is the problem. You don’t want that in winter because even if it doesn’t feel wet, cotton is holding moisture against your skin, which disperses body heat and makes you cold.
Step 1: Base Layer. We call what you wear next-to-skin Base Layer, but you may know it as long underwear. It needs to wick moisture and provide insulation, appropriate to your activity. For example, if you’re cross country skiing you can expect to sweat (there’s that moisture problem again!) A light-weight, stretch polyester or bamboo fabric that moves moisture quickly is a great way to go. Ice fishing? That requires a highly insulating fiber of course. Merino wool is our favorite because it insulates while it’s moving moisture and is flexible enough to wear year-round. In fact, it’s a miracle fiber in our opinion. Read more from the experts at Smartwool here. Socks are part of your base layer.
Step 2: Mid Layer. This is your insulation. It might be a lightweight fleece sweater, a thick wool sweater grandma made, or a buddy down-filled jacket. Wicking and insulation continue in the mid layer. Ideally, the fabric you choose here will work with your base layer. Wool, polyester fleece, natural down are all great choices for different reasons. They are all mid-layers if they are not built to keep out wind and water. This is where our great brands have come up with some awesome advancements in recent years. We can show you when you visit us!
Step 3: Outer Layer. Your winter jacket. We finally got to it! Here you have a multitude of choices, obviously. A winter jacket, parka or pant is the garment that must help you withstand the wind, and snow or rain, and often the cold too. Many contain heat-trapping insulation so your body stays warm even when not in motion. This layer must also have that waterproof/ breathable membrane/laminate we described to really keep you comfortable. You can choose a “Hard Shell” jacket, which is not insulated at all. Think rain jacket. You’ll wear different layers underneath depending on the temperature outdoors, making it really flexible and a good investment. However, most of us in Wisconsin use these in mild temperatures – 30s-50s and prefer an insulated jacket when it’s below freezing, even when we are employing the layering philosophy described here.
So come see us. Let’s talk about winter dressing, and all the great places to enjoy the outdoors in Central Wisconsin.