It’s time to go XC Skiing!

9 Mile Recreational Center in Marathon County (Rib Mountain) Wisconsin opens for the season December 16, 2019 (photo parc-nature-les-forestiers-de-saint-lazare-hiver)


You know how the cable company bundles their products?  Shepherd & Schaller does it too.  The difference is, our packages are easy to understand and save you real money!   Just buy at least two pieces of ski or snowboard equipment (Board + Binding, Ski + Pole, Ski + Boots, etc.) and get our lowest price on each.  Easy.

Of course we offer Shep’s sale price on individual items too, so you’ll save when you shop with us even if you only need one new piece of equipment this year. Pre-shop our ski gear at shepssports.com, but get the lowest bundled-package price in our downtown Wausau, WI store.

We’ve Got You Covered

You’re covered. In fleece, in merino wool, in premium insulations, in comfortable fabrics that wick and warm. These are the secret to dressing well for Wisconsin winters. The clothing selection at Shepherd & Schaller will surprise you, especially if you think we’re only about skiing.

It starts with base layers. Non-itchy Merino wool naturally helps regulate body temperature, transports sweat away as a vapor, and cancels out odors.

More than 70 premium clothing and shoe brands are here to give you a huge selection of performance-focused styles. You’ll feel like you’re shopping in a trendy Rocky Mountain ski village, only at much lower prices.

We start next to skin and go all the way to outerwear.

  • Underwear & Base Layers
  • Socks, Shoes, Boots
  • Shirts, Sweaters, Fleece
  • Pants, Shorts, Skirts, Dresses
  • Jackets, Coats, Snow Pants
  • Hats, Mittens, Face Masks
  • Rustic, Dressy, Sporty, Serious: all are represented.
Pendleton is just one of the heritage brands stocked at Shepherd & Schaller.

Surprise! In addition to ski jackets and pants, we also offer elegant and rustic styles that will take you from work or school to dinner, performing in all kinds of weather. Our trend setting shoes, boots and booties in weather-proof materials complete your outfit . You can work, play and party in clothes and footwear you find at Shepherd & Schaller.

Just a few of the awesome 2019/20 styles in store from Sorel. Come see dozens more from EMU Australia, Chaco’s, Salomon, Thorogood, Pendleton and more.

What about kids? Young ones, size 2T- size 16, are covered in performance outerwear at Shep’s. Jackets and pants they’ll love and you can pass down for years. When the kids are warm and dry, the whole family has more fun outdoors. We’ll help you identify materials and construction that will do the trick. Quality truly makes a difference.

Hint: For a day of happy memory making, dress kids in the same quality you wear. We offer nothing less at Shep’s.

We love helping you see the value in premium jackets and snow pants. With so many built-in features and benefits to show you it’s always exciting for us and it’s what we’re known for. Shop our Downtown Wausau, WI store or online at shepssports.com. Here’s a sneak peak:

  • Rugged outdoor looks from Kuhl and Mountain Khakis
  • Fresh, fun styles from Picture Organic and Kari Era
  • Classics from Patagonia, Outdoor Research and Sherpa Designs
  • Alpine styles from Descente
  • Euro flair from Fjallraven and Luhta
  • Freestyle style from O’neill, Quiksilver and Roxy

Spring 2019 Trends

We never know which of our awesome things are really going to hit the sweet spot. This week, Wausau sure loves these:

Always trending, Smartwool Socks are beloved for their year-round comfort and performance. Try merino socks and you’ll never go back! Look! you can’t see them in the season’s cute low-cut shoes.
Shirts, Hats, Socks, Bandana’s, or treat your own clothing against mosquitos and ticks. Protect yourself, your family and your pets.
Pendleton dog beds, collars, leashes and toys. Classic patterns. Cozy Rustic chic for our favorite companions.
Seriously handy. You’ll wonder how you got along without one for walks at night, working in bad lighting, you name it. Starting at $29.99
Made of 100% BPA-free food-grade silicone, que Bottle is 100% plastic-free, making it safe for people and the planet. It’s lightweight and compact, taste and odor free, stain and bacteria resistant, dishwasher safe, and safe to use for both hot (up to 140F) and cold beverages.

Wausau, WI = Extreme Sports USA. No Bull.

For 70 years Shepherd & Schaller has been extremely lucky to enjoy the bounty with which Mother Nature has blessed the Wausau area. By offering gear and resources to best enjoy the rivers, lakes, hills, Mountain and trails in all their natural (and occasionally improved) glory, we help make it even more exhilarating to partake by kayak, bike, ski or on foot. Wausau’s Favorite Outdoor Store is where locals and visitors come for premium gear and expert, authentic advice and to find out what’s new.

Spring 2019 – We’re super psyched about an exciting new local organization. It’s set to host year-round competitions and events that take advantage of our local natural resources and celebrate the blood, sweat and tears of every athlete. It will put the heart of Wisconsin on the map as the Extreme Sports Capital of the USA. We welcome IRONBULL.ORG!

Visit their website to learn about the history of the name, their goals and scheduled events. Follow IronBull on social media, join the clubs it supports, volunteer, donate and cheer the athletes on.

Active, healthy living is an integral part of the lives of many who call Wausau and Marathon County home. To those who are just visiting, Shep’s is happy to support you while you’re here and we invite you to live the IronBull lifestyle with us.

Just a few of Shep’s team of Iron Bulls over the years. Brad, Nick, Bryan and Pete
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TREES IN WINTER

One of the most beautiful sights in winter is trees with freshly fallen snow. The Pine. The Spruce. The Maple. The Birch. All decorated with the intricacies of the snowflake. The silence echoes the beauty of nature’s call to us.

Our forests have been an integral part of Wisconsin history reminding us that time passes around us as quickly as the winter wind. Sometimes we forget how lucky we are in Central Wisconsin to enjoy the many types of trees that we have. We take for granted what trees have done for our lives – from logging to conservancy, from building to planting. Trees continue to reign over our lives.

When we travel through the winter forests, we are passing not just through the trees but through a wonderland of beauty and communities – from the trees themselves to the animals they shelter. Skiing or snowboarding through the trees provides an opportunity to enjoy their majesty. Snowshoeing on a winter’s eve with a full moon is breath taking. Having the opportunity to enjoy such a playground is a blessing, one to enjoy and one to protect.

We here at Shepherd & Schaller salute the trees. We embrace the winter wonderland they provide. We encourage everyone to go out and smell the crisp air, listen to the song playing in their wind-blown branches, whisper back to them all of your secrets and wishes. They will guard your secrets well.

The forests beckon to us. They call our names. They are part of us. They are one of the many reasons we do what we do. We are here to encourage everyone to enjoy the outdoors and the trees as we do. We are here to assist in your journeys. We are here at Sheps to gear you up and send you on your journey. We are here because of the trees.

Here’s to the trees…