We never know which of our awesome things are really going to hit the sweet spot. This week, Wausau sure loves these:
If paying less for premium goods is right up your alley. You’re in luck!
Shop local in the Sale Loft at Shepherd & Schaller in downtown Wausau, WI where past-season clothing and shoes are discounted up to 70%.
Shopping for ski gear? Enjoy the benefit of expert person-to-person advice on ski and snowboard gear at the lowest possible price when you bundle it. (A bundle or “package” is skis/board +bindings+boots)
Prefer shopping from home? An extensive selection of our discounted products is online.
Sustainability, transparent supply chains and Free Trade matter at Shep’s. These deep discounts are found on clothing made of premium, organic and recycled materials. Our brands reflect quality and integrity. You’re going to love our huge Sale selection.
Returns and exchanges are accepted within 30 days of purchase on all unused and unaltered full-price items in our store (tags still in place.) We’ll still help if you change your mind about a sale priced item. Read our full Exchange or Return policy here.
We’ll see you in the Sale Loft!
Pre-shop our bikes here, then visit Shepherd & Schaller in Downtown Wausau to chat with our friendly, expert cyclists and choose the Raleigh or Scott bike best suited to your goals and budget.
Making memories is one of the best reasons to own a bike so we’ll start you off with a great one: With every bike purchase you get our Free professional assembly, a Free 30-day check-up and Free 1-year tune-up plus 20% off bike accessories like helmets, locks, lights, bells and bike clothes. Go home with a Free set of Skullcandy earbuds too (while they last.) Because a great bike with great bike service is music to your ears.
We stock Scott and Raleigh bicycles in models ideal for your upgrade from big-box store bikes, without bank-breaking prices. They feature premium components, better value. Need a high-end ride? Shop early for special order Scott and Raleigh – they move fast.
In love with your old bike, or passing it down? Our full-service bike repair shop is in the gifted hands of the region’s most respected repair expert, Pete Kohlmoos. With more than 30 years full-time experience, your ride will be better after a visit to Pete’s repair shop. Check out our Service Menu below.
Can’t visit us in person? Shop our web store or call 715-845-5432. We’ll be happy to help by phone too.
Even though we’re respected nationally, Shepherd & Schaller is all about the local community. We host annual fundraisers for local ski teams, and a New Gear Demo each March at Wisconsin’s premier ski destination, Granite Peak. We’re Directors on local and national ski industry boards and have been active in downtown Wausau redevelopment since 1949. Lending to the creation of the Wausau Main Street River District is one of our proudest accomplishments
Shepherd and Schaller is a one-of-a-kind place to shop. We have three fully merchandised floors, including our famous basement DUNGEON used ski sale and upstairs SALE LOFT where you’ll find off-season clearance-price clothing and shoes.
The CEOs of the most respected manufacturers in sport are our personal friends. These relationships help us to know the ins and outs of the outdoor industry like no one else you might shop with. Relationships matter.
Lately that means an expanded web store, adjusted store hours, new brands, new categories, event sponsorships. With integrity and commitment to community, we’ll do it for as many years as folks appreciate shopping local. Cheers to 70 years and more to come!
1949 seems like yesterday. Upon arriving home from Europe after WWII, Lt. Col. Allen Shepherd found himself assigned to Wausau, WI where he was happy to settle near Stanley Schaller; also a Vet and brother-in-law too. With expertise and an itch for outdoor recreation, the two set up shop downtown. An awesome photo of our founders hangs above our front counter. Seen it?
Shepherd & Schaller Sporting Goods’ first store was only a few hundred square feet but it was big enough to stock what folks wanted for hunting, fishing, camping, skiing, diving, bowling and athletics. By 1955 a larger space was needed so they moved up the block to #324 . Shep’s become a destination and part of the heartbeat of Downtown Wausau. We still are.
Shep made a mark on the local, regional and national landscape, leading the local Rotary Club, chairing the Wisconsin Merchants Federation, and directing the National Sporting Goods Association, among others.
Jump ahead. We’ve grown by a few thousand square feet (with the addition of the neighboring building) and refined our product mix. Repairs and get full-time, expert attention, and an e-commerce site mean’s Shep’s sells nationwide. Stocking premium brands with intentional support of organic and recycled materials, our partnerships are important. We’re still family owned and operated but its our team of enthusiastic experts, who play as hard as they work, you’ll appreciate when you visit.
Dkota Grizzly: Midwest Maker of rustic yet refiined men’s sportswear
Our building is 125-years-old and was once home to the first JC Penney store east of the Mississippi. Some say it’s haunted (you can Google it). Our sales floor will remind you of a mountain shop, featuring artifacts and furnishings from our long history and we stay ahead of trends. Our unique history sets us apart.
Owner, Robb Shepherd, has been at the helm since 1986. He added a second location in Wisconsin Rapids in the 1990s, is known and respected by ski and snowboard manufacturers industry-wide and often serves as consultant to Nations Best Sports in behalf of other small shops trying to complete with big box stores. As for the sports categories we’ve presented over the years? He walks the walk.
It’s been personal to us since 1949. We hope you’ll visit soon.
We’re on Facebook and Instagram Please look for us there @shepssports.
