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The Sale Everyone Waits For: Sidewalk Sale Returns June 26-28

Some traditions are simply too good to miss.

For generations, our Annual Tent & Sidewalk Sale has marked the heart of Summer at Shepherd & Schaller Sporting Goods.

It’s the event where seasoned outdoor enthusiasts, bargain hunters, first-time adventurer’s, and families enjoying the annual Chalkfest in downtown Wausau all gather together to discover incredible deals on the gear, clothing, footwear and other essentials they need for the season ahead.

June 26-28, 2026 promises to be one of our best yet!

Biggest Savings of the Season

For a limited time, you’ll find special sale pricing throughout the store, under the tent, and along the sidewalk. We’ll be clearing out select seasonal merchandise, closeouts, discontinued styles, and one-of-a-kind finds at prices you won’t see again this year. We’re talking 90% off racks, 70% off racks and no less than 50% off equipment and clothing brands we can’t mention.

Whether you’re preparing for camping trips, lake weekends, hiking adventures, family vacations, or simply updating your outdoor wardrobe, this is the perfect opportunity to save. Snow sports gear too, naturally.

What You’ll Find

Our Tent & Sidewalk Sale features jaw dropping savings on:

  • Outerwear for the whole family (including Obermeyer Outerwear at 70% off!)
  • Sportswear from favorites like Patagonia, Arcteryx, Pendleton, Kuhl, Marine Layer, Jetty, Roxy & Toad and Co. to name a few
  • Footwear including sandals, slippers, trail, hiking and snow boots 20-50% off
  • Camping gear, furniture and accessories up to 40% off
  • Water sports equipment and swimsuits 20-50% off
  • Bikes 30-40% off and cycling accessories at least 20% off
  • Summer fashion and homewares, seasonal gifts 20-70% off
  • Ski & Snowboard helmets, goggles & bags 30-60% off
  • Skis, Boards, Boots, Bindings, Poles at least 30% off
  • Clearance merchandise up to 70% off!
  • Socks by Darn Tough and Sockwell 25% off! (or Buy 3 Get 1 Free)

Inventory changes daily, and all items are available in limited quantities, so early shoppers often find the best selection.

Discover Unexpected Treasures

One of the things customers love most about the Tent & Sidewalk Sale is the hunt. Every year, unique items emerge from stockrooms, display areas, and discontinued inventories. You never know what you’ll discover—a favorite jacket at a remarkable price, a piece of gear you’ve been eyeing all season, something nostalgic or the perfect item for an upcoming adventure.

A Northwoods Tradition

Since 1949, Shepherd & Schaller Sporting Goods has been helping families make the most of life outdoors. Our Annual Tent & Sidewalk Sale is more than a shopping event—it’s a celebration of summer in Wisconsin and the outdoor lifestyle that brings our community together. Enjoy Wausau’s annual Chalkfest just steps from our front door on Saturday and Sunday

Bring a friend, browse the tent, explore the sidewalk displays, and enjoy the excitement of finding exceptional values throughout the store.

Join Us

The best deals won’t last long, and once they’re gone, they’re gone.

Make plans to visit our Annual Tent & Sidewalk Sale and discover why this summer tradition continues to be one of the most anticipated events of the season.

Can’t visit during the event? Shop clearance prices on select items at shepssports.com too

See you under the Tent and inside Shepherd & Schaller June 26-28, 2026!

LL Bean Comes to ShepsSports!

Wausau, Wisconsin — Shepherd & Schaller, a trusted name in outdoor apparel and gear since 1949, is proud to announce it is stocking L.L.Bean, the iconic outdoor brand founded in 1912 in Maine.

This partnership brings together two family-founded companies rooted in a deep respect for the outdoors and a belief in its power to positively impact the human condition. Both Shepherd & Schaller and L.L.Bean were established by avid outdoorsmen who built their businesses around a shared passion for helping people experience the outdoors more fully, comfortably, and confidently.

“For generations, both of our companies have believed that time spent outside is essential to a healthy, balanced life,” said Theresa Shepherd, VP Merchandising  for Shepherd & Schaller. “We’re proud to bring L.L.Bean into our store as a natural extension of the values we’ve upheld for over 76 years.”

Founded in Wisconsin in 1949, Shepherd & Schaller has always been guided by a core set of values that closely align with those of L.L.Bean:

  • Respect
  • Service
  • Outdoor Heritage
  • Integrity
  • Perseverance
  • Safe & Healthy Living

The addition of L.L.Bean to Shepherd & Schaller’s curated assortment reflects a continued commitment to offering customers a wide range of trusted, high-quality outdoor brands. The retailer will carry L.L.Bean alongside industry leaders such as Patagonia and Arc’teryx, ensuring that customers with diverse needs, budgets, outdoor pursuits, and brand preferences can find the right gear locally, while enjoying shop-small service and expertise.

“Our customers are not one-size-fits-all,” Shepherd added. “Their passions, priorities, and price points vary—and our responsibility is to meet them where they are. Bringing in L.L.Bean strengthens our ability to offer meaningful choice without compromising on quality or values.”

The new L.L.Bean collection is now available in-store and  at shepssports.com

Sleigh the Season! Shep’s Ladies’Night is Nov 13.

You deserve a little TLC during the holiday season ladies. Let us pamper you with discounts, expert advice, prizes and surprises. Just in time for 2025 ski season and holiday prep.

In addition to shopping the elevated styles you love from Shepherd and Schaller, learn insider tips to make your first ski trip stress free, successful dressing for a comfy, cozy, active Wisconsin winter, and enjoy treats and surprises that make the season joyful. Take a few minutes with us from 5-8 on Thursday, Nov 13 to celebrate women, shop and learn:

  • What makes women’s ski gear different? Why is it important?
  • How can a first-timer navigate the ski resort easily?
  • What to do when your ski day is over: gear and clothing storage & maintenance.
  • How to dress for comfort on the slopes, and Apres fun after.
  • Mountain Lifestyle must-haves; home goods and gifts.

Tag a friend and make it an evening. Reserve a spot to be eligible for door prizes. Click Here.

Giftable door prizes, free gift wrapping, and a visit from a handsome man in Red are on tap along with refreshments.

We’re partnering with Sport Obermeyer and our women-centric brands to celebrate the joy that winter brings when we focus on kindness, warmth and enjoying the beauty of the outdoors.

Deep discounts when we all need them most is another Shep’s gift to you. Happy Holidays Ladies.

Let’s Sleigh!

Dear Teachers: Your feet deserve extra credit (and insoles!)

20% off all Sidas Insoles August 21-30, 2025

Grading papers hurts less when your feet don’t. Regardless of the profession that keeps you on your feet, Shep’s is here with support (and a shoulder to cry on if that helps.)

Our Sidas FEETBOX® 3D machine is just one way we lend a hand to your feet, for when you’re on them eight hours and beyond. Test the most accurate scanner in the world!

3D ANALYSIS:
– Accurate Digital Imaging 360° foot scan
– Precise Analysis and Measurements
– Footwear recommendations adapted to your foot type and your activites.

FEETBOX® 3D

Thanks to its pressure platform, the FeetBox® 3D is a revolutionary analysis system. It scans both your feet + ankles up to your knees at the same time with great precision. This extremely accurate analysis records all anatomical data on:
– Foot volumetry
– Foot pressure
– Leg alignment

Image: Darn Tough

Absorb some of the shock of the work day in Darn Tough Socks. They’re Always Buy 3 Get 1 Free at Shepherd and Schaller. Opt for full-cushion styles for the most relief. All styles have a lifetime warranty, though you won’t need it. These socks last!

Together, proper socks and insoles will provide the support and cushion, literal and figurative, that you so deserve.

  • Shock Absorbtion: insoles and full cushion socks put a soft space between you and the pain of the work day.
  • Proper Alignment: Good insoles support the natural curves of your foot, which helps align ankles, knees and hips, easing overall body strain.
  • Reduced Fatigue: When your feet are supported, your muscles don’t have to work as hard to stabilize you, so you feel less tired after standing for hours.
  • Pressure Relief: Insoles distribute your body weight more evenly, preventing sore spots and hotspots on your feet.

Socks and Sidas available at Shepherd and Schaller, 324 Scott St, Wausau, WI 54403

Dungeon 2025: Wausau’s Biggest Ski Sale is Oct 20-25

Paying too much for ski gear will haunt you all season. Shep’s has wicked deals for the whole family!

Dungeon Sale took place in our creepy basement for 30+ years. Shop our spacious “Tower” this year, where our largest-ever selection of used and new past-season slope gear waits. The entire store hosts spirited discounts during the annual event, including new 25/26 inventory. Our biggest event of the year!

Why torture your wallet by ghosting this sale? 

You’ll find wicked low prices on used and new ski and snowboard gear, plus clearance-priced outerwear, clothes, footwear and winter accessories during our most popular annual event. This is in addition to 20% off 25/26 must-have soft goods from the premium brands you love us for. In summary, the entire store is deeply discounted before the snow even flies.

Yes, new 25/26 ski and snowboard equipment is on sale too! Shepherd & Schaller Package Pricing (you can call it bundling) allows you to pay the lowest possible price on all new ski and snowboard necessities including skis, boards, boots, bindings and poles. (Hint: our prices are so low we can’t advertise specifics here or at shepssports.com, where you can preview what’s new this season.) Helmets and Goggles will be 20% off. Package Discount Pricing is available year-round, but prices go up after Dungeon Sale. Shop now!

You can combine used and new equipment to create your perfect ski or snowboard package. You’ll get our lowest price on each item.

Binding adjustments are $15 on Dungeon Sale in-store purchases. (Bring your ski boots along if you aren’t buying new ones. We need them for new mounts and adjustments.)

Kid’s gear and outerwear is among our most popular categories. We have a great selection, so don’t sweat it if you can’t visit until later in the week. No appointment needed.

Have something to sell on consignment? Here’s how:

Drop off healthy, clean used skis, snowboards, boots and poles through Oct 10, 2025. After passing a quick inspection by our Pros, they’ll be part of our Dungeon Sale inventory. We help price it for you and keep only a 10% consignment fee when it sells, then give you Shep’s Store Credit to use toward the purchase of any of our products or services. We don’t accept clothing or non-indemnified gear for consignment.

What’s it like to shop Dungeon Sale?

It’s located on our 3rd floor. If stairs aren’t your thing, we’ll bring the deals to you on the main floor. You’ll get one-on-one expert advice to find and fit the best ski and snowboard gear for your needs and budget. Scare up some savings on clothing, footwear and accessories on the main floor and Clearance Balcony while you wait for a Shep’s associate to escort you to the Dungeon or assist with new equipment. Sign-in when you arrive and we’ll assist asap.

What else do I need to know?

  • Shop Monday-Saturday 10am – 5pm (We’re open late on Thursday 10/23/25 until 8pm.)
  • We don’t allow pre-sales or pre-shopping. That would be monstrously unfair.
  • We don’t accept returns of consigned gear after purchase.
  • We don’t allow Dungeon gear to be put on hold (used gear belongs to its’ owners and they want it to sell!)
  • If you’re shopping for someone who can’t attend, please bring shoe size, height, weight, age and, for children, a tracing of their footprint.
  • Our Dungeon equipment inventory is available after ski swap season. Shop it again after 1/2/26.
  • Customer Account Balances expire five years from issuing.  This includes Gift Cards, Warranty Refunds, Consignment Sale Account Credit and any others.

324 Scott St, Wausau, WI 54403. Street and on-site parking available.