Celebrate Summer with Shep’s 2024 Sidewalk Sale; Now!

Shop Wausau’s annual event June 21-23 or beat the rush and visit us early. Prices are slashed and won’t be changed.

Downtown Sidewalk Sale is a summer tradition. Enjoy the savings at Shepherd and Schaller while you take in the art of Chalkfest across the street on Wausau’s 400 Block park.
  • Winter outerwear 30-60% off (Youth and Adult)
  • Fall/Winter sportswear 40-70% off
  • Summer sports and swimwear 20-50% off
  • Footwear 20-50% off
  • Merino Wool Socks 25% off
  • Alpine Ski Gear 50% off MSRP
  • Nordic Ski Gear
  • Snowboard Gear 40% off MSRP
  • Water Sports Equipment 20-50% off
  • Kayaks and Paddle Boards 8-35% off
  • Bikes and bike gear 20-50% off
  • Camping Gear, Bags and Hydration 20-25% off
  • Sunglasses 25%

Ski Demo Day is March 2 in Wausau

Our 2024 Ski Demo is where you can try before you buy

Granite Peak Ski Area

and Shepherd and Schaller host Wausau’s annual consumer Demo

Feel the difference! Try new skis, as many as you like. Before you buy! Demo Day at Granite Peak features Shepherd and Schaller vendors new skis and snowboards for the 2024 / 2025 ski season.

  • Register in Sundance Chalet  
  • Cost to participate is a $10 donation that goes to the Granite Peak Ski Team
  • Demo is available from 9am to 3pm, when all equipment must be returned
  • Demo gear is sized for adults, no race gear is available

Try as many new skis and boards as you can! Return them to the vendor booth in the Village by 3pm.

Then, pre-order from Shep’s for next season at a deep discount.

Buy your Granite Peak lift ticket here

Are ski socks necessary? Yes!

Why Ski Socks Matter

Ski socks add comfort, warmth and improve boot fit. They’re designed not to bunch up or slip down (saving you from the risk of blisters or sores) and can reduce shin bang while providing a hug that aids blood flow and energy, improve performance and stability. And yes, snowboard socks exist, and make the same positive contribution to your day on the slopes.

“Cold, wet feet will wreck your ski day.”

Robb Shepherd, Boot fitter

Darn Tough socks have a lifetime warranty. Woven to last a lifetime, they’ll improve the fit of your ski boots and keep you on the slopes longer.

Cushioning and Padding for Comfort

Many ski socks come with built-in cushioning and padding strategically located in high-impact areas, like the shin and ankle. These extra cushioned areas enhance comfort and minimize the shock of dynamic movements .

Perfect Fit and Compression

Grabbing the thickest pair of socks in your drawer is tempting in preparation for a cold day on the slopes. But a thick sock can impede blood flow and cramp your feet in your ski boot. Skiers should look for a sock that is snug, not tight and offers the right amount of compression and cushioning. Think of your ski sock more as a second skin than a loose layer that could bunch and lead to discomfort.

Finding the Right Length

The right length of ski socks is worth considering to avoid painful abrasions from your boot. Tube socks that stretch well above your boot, preventing it from chafing your shin, are good options.

Socks that are too short can slide back into the boots, creating blisters and discomfort during your ski tour. The right sock length will ensure your legs are protected and comfortable as you dominate the slopes.

Shop hundreds of in-stock ski socks at Shepherd and Schaller in downtown Wausau, WI, year-round.

Share the Warmth with Shepherd and Schaller

Please join us November 1-22, 2023. Together, we’ll support our neighbors and spread some cheer along the way.

  • Bring gently used outerwear or new socks or hats to Shepherd and Schaller.
  • November 1-22,2023.
  • We have a selection of socks and hats for you to buy and donate.
  • You’ll receive 15% off your purchase of outerwear, clothing and winter accessories, Nov 1-22, 2023
  • Discount is off retail price. Not available on already discounted merchandise nor equipment.
  • Donated items will be delivered weekly to Wausau Area Warming Centers and the Women’s Community.

    15% discount available in our downtown Wausau store with a donation. Preview our great selection at shepssports.com and shop us Monday-Saturday 10am-5pm. 324 Scott Street, Wausau, WI 54403