Sleigh the Season! Shep’s Ladies’Night is Nov 13.

You deserve a little TLC during the holiday season ladies. Let us pamper you with discounts, expert advice, prizes and surprises. Just in time for 2025 ski season and holiday prep.

In addition to shopping the elevated styles you love from Shepherd and Schaller, learn insider tips to make your first ski trip stress free, successful dressing for a comfy, cozy, active Wisconsin winter, and enjoy treats and surprises that make the season joyful. Take a few minutes with us from 5-8 on Thursday, Nov 13 to celebrate women, shop and learn:

  • What makes women’s ski gear different? Why is it important?
  • How can a first-timer navigate the ski resort easily?
  • What to do when your ski day is over: gear and clothing storage & maintenance.
  • How to dress for comfort on the slopes, and Apres fun after.
  • Mountain Lifestyle must-haves; home goods and gifts.

Tag a friend and make it an evening. Reserve a spot to be eligible for door prizes. Click Here.

Giftable door prizes, free gift wrapping, and a visit from a handsome man in Red are on tap along with refreshments.

We’re partnering with Sport Obermeyer and our women-centric brands to celebrate the joy that winter brings when we focus on kindness, warmth and enjoying the beauty of the outdoors.

Deep discounts when we all need them most is another Shep’s gift to you. Happy Holidays Ladies.

Let’s Sleigh!

Dear Teachers: Your feet deserve extra credit (and insoles!)

20% off all Sidas Insoles August 21-30, 2025

Grading papers hurts less when your feet don’t. Regardless of the profession that keeps you on your feet, Shep’s is here with support (and a shoulder to cry on if that helps.)

Our Sidas FEETBOX® 3D machine is just one way we lend a hand to your feet, for when you’re on them eight hours and beyond. Test the most accurate scanner in the world!

3D ANALYSIS:
– Accurate Digital Imaging 360° foot scan
– Precise Analysis and Measurements
– Footwear recommendations adapted to your foot type and your activites.

FEETBOX® 3D

Thanks to its pressure platform, the FeetBox® 3D is a revolutionary analysis system. It scans both your feet + ankles up to your knees at the same time with great precision. This extremely accurate analysis records all anatomical data on:
– Foot volumetry
– Foot pressure
– Leg alignment

Image: Darn Tough

Absorb some of the shock of the work day in Darn Tough Socks. They’re Always Buy 3 Get 1 Free at Shepherd and Schaller. Opt for full-cushion styles for the most relief. All styles have a lifetime warranty, though you won’t need it. These socks last!

Together, proper socks and insoles will provide the support and cushion, literal and figurative, that you so deserve.

  • Shock Absorbtion: insoles and full cushion socks put a soft space between you and the pain of the work day.
  • Proper Alignment: Good insoles support the natural curves of your foot, which helps align ankles, knees and hips, easing overall body strain.
  • Reduced Fatigue: When your feet are supported, your muscles don’t have to work as hard to stabilize you, so you feel less tired after standing for hours.
  • Pressure Relief: Insoles distribute your body weight more evenly, preventing sore spots and hotspots on your feet.

Socks and Sidas available at Shepherd and Schaller, 324 Scott St, Wausau, WI 54403

Dungeon 2025: Wausau’s Biggest Ski Sale is Oct 20-25

Paying too much for ski gear will haunt you all season. Shep’s has wicked deals for the whole family!

Dungeon Sale took place in our creepy basement for 30+ years. Shop our spacious “Tower” this year, where our largest-ever selection of used and new past-season slope gear waits. The entire store hosts spirited discounts during the annual event, including new 25/26 inventory. Our biggest event of the year!

Why torture your wallet by ghosting this sale? 

You’ll find wicked low prices on used and new ski and snowboard gear, plus clearance-priced outerwear, clothes, footwear and winter accessories during our most popular annual event. This is in addition to 20% off 25/26 must-have soft goods from the premium brands you love us for. In summary, the entire store is deeply discounted before the snow even flies.

Yes, new 25/26 ski and snowboard equipment is on sale too! Shepherd & Schaller Package Pricing (you can call it bundling) allows you to pay the lowest possible price on all new ski and snowboard necessities including skis, boards, boots, bindings and poles. (Hint: our prices are so low we can’t advertise specifics here or at shepssports.com, where you can preview what’s new this season.) Helmets and Goggles will be 20% off. Package Discount Pricing is available year-round, but prices go up after Dungeon Sale. Shop now!

You can combine used and new equipment to create your perfect ski or snowboard package. You’ll get our lowest price on each item.

Binding adjustments are $15 on Dungeon Sale in-store purchases. (Bring your ski boots along if you aren’t buying new ones. We need them for new mounts and adjustments.)

Kid’s gear and outerwear is among our most popular categories. We have a great selection, so don’t sweat it if you can’t visit until later in the week. No appointment needed.

Have something to sell on consignment? Here’s how:

Drop off healthy, clean used skis, snowboards, boots and poles through Oct 10, 2025. After passing a quick inspection by our Pros, they’ll be part of our Dungeon Sale inventory. We help price it for you and keep only a 10% consignment fee when it sells, then give you Shep’s Store Credit to use toward the purchase of any of our products or services. We don’t accept clothing or non-indemnified gear for consignment.

What’s it like to shop Dungeon Sale?

It’s located on our 3rd floor. If stairs aren’t your thing, we’ll bring the deals to you on the main floor. You’ll get one-on-one expert advice to find and fit the best ski and snowboard gear for your needs and budget. Scare up some savings on clothing, footwear and accessories on the main floor and Clearance Balcony while you wait for a Shep’s associate to escort you to the Dungeon or assist with new equipment. Sign-in when you arrive and we’ll assist asap.

What else do I need to know?

  • Shop Monday-Saturday 10am – 5pm (We’re open late on Thursday 10/23/25 until 8pm.)
  • We don’t allow pre-sales or pre-shopping. That would be monstrously unfair.
  • We don’t accept returns of consigned gear after purchase.
  • We don’t allow Dungeon gear to be put on hold (used gear belongs to its’ owners and they want it to sell!)
  • If you’re shopping for someone who can’t attend, please bring shoe size, height, weight, age and, for children, a tracing of their footprint.
  • Our Dungeon equipment inventory is available after ski swap season. Shop it again after 1/2/26.
  • Customer Account Balances expire five years from issuing.  This includes Gift Cards, Warranty Refunds, Consignment Sale Account Credit and any others.

324 Scott St, Wausau, WI 54403. Street and on-site parking available.

The Community that Shaped Us

Each season offers its own reason to step outside and here, people rarely need much encouragement to do so.

FOUR SEASONS OF OUTDOOR LIFE

Life in Central Wisconsin follows the rhythm of the seasons, a place where people step outside to feel connected—to the land, and each other. Winters are welcomed rather than endured, with skiing, sledding, snowshoeing, and crisp mornings on the trails. Summer invites long days on the lakes and quiet hikes beneath towering pines. Locals and tourists flock year round to our renowned bike trails and parks for both adventure and rest.

Just steps beyond town, the landscape opens into miles of forest, lakes, and trails that stretch north toward some of the most beautiful outdoor country in the Midwest. It’s a place where people slow down, breathe deeper, and celebrate the simple joy of being outside. Northwoods spirit begins here.
Granite Peak Ski Area at Rib Mountain State Park, 10 minutes from our door. From first-time skiers finding their balance to lifelong enthusiasts chasing fresh corduroy, Shepherd & Schaller has been part of Central Wisconsin winter culture since 1949. Photo credit: Granite Peak Ski Area


OUR COMMUNITY, OUR CUSTOMERS

The people who walk through our doors aren’t just customers—they’re neighbors, families, and fellow outdoor enthusiasts.

Many have shopped with us for decades. Some first visited as children preparing for their first day on the slopes and now return with their own kids in tow.

What connects them all is a shared appreciation for the outdoors and for the community that makes Central Wisconsin such a special place to live and visit.

It’s a relationship built over years of conversations, shared stories, and a mutual love of life outside.

ROOTED HERE SINCE 1949

Since 1949, Shepherd & Schaller has been part of the Central Wisconsin story.

What began as a small local outfitter grew alongside the community it served. Through changing seasons, new generations of skiers, and decades of Northwoods winters, our mission has remained the same: helping people step outside prepared and inspired.

The trails may change and the gear may evolve, but the spirit of the outdoors—and the community that surrounds it—remains beautifully constant.

We outfit families before they head up the hill, to the trails or water —helping beginners take their first turns and experienced enthusiasts find gear that keeps them moving all year.

Learn more about the area at GreaterWausau.org.

Try Before You Buy at Demo Day

Photo: Granite Peak Ski Area

Test a wide variety of new skis for the upcoming 2025/2026 ski season and preorder at a deep discount. Our annual Demo Day is March 1, 2025. Join us as we welcome several of our brand vendors showcasing the latest gear.


In partnership with our friends from Granite Peak Ski Area, this event promises a day filled with exploration and excitement. To participate, simply register at the registration desk located in Sundance. The cost to join in on the fun is a $10 donation, with all proceeds going towards supporting the Granite Peak Ski Team.

Demo equipment will be available from the opening until 3 pm, giving you ample time to find your perfect fit. Please remember that all equipment must be returned by 3 pm to ensure that everyone gets a chance to experience the latest ski innovations. Don’t miss out on this fantastic opportunity to test out top-of-the-line adult-sized gear and support our local ski community at the same time.

Confirmed Attendees:

K2
Head
Volkl
Rossignol
Dynastar
Atomic
Salomon
Nidecker
A few more are anticipated.