The Sale Everyone Waits For: Sidewalk Sale Returns June 26-28

Some traditions are simply too good to miss.

For generations, our Annual Tent & Sidewalk Sale has marked the heart of Summer at Shepherd & Schaller Sporting Goods.

It’s the event where seasoned outdoor enthusiasts, bargain hunters, first-time adventurer’s, and families enjoying the annual Chalkfest in downtown Wausau all gather together to discover incredible deals on the gear, clothing, footwear and other essentials they need for the season ahead.

June 26-28, 2026 promises to be one of our best yet!

Biggest Savings of the Season

For a limited time, you’ll find special sale pricing throughout the store, under the tent, and along the sidewalk. We’ll be clearing out select seasonal merchandise, closeouts, discontinued styles, and one-of-a-kind finds at prices you won’t see again this year. We’re talking 90% off racks, 70% off racks and no less than 50% off equipment and clothing brands we can’t mention.

Whether you’re preparing for camping trips, lake weekends, hiking adventures, family vacations, or simply updating your outdoor wardrobe, this is the perfect opportunity to save. Snow sports gear too, naturally.

What You’ll Find

Our Tent & Sidewalk Sale features jaw dropping savings on:

  • Outerwear for the whole family (including Obermeyer Outerwear at 70% off!)
  • Sportswear from favorites like Patagonia, Arcteryx, Pendleton, Kuhl, Marine Layer, Jetty, Roxy & Toad and Co. to name a few
  • Footwear including sandals, slippers, trail, hiking and snow boots 20-50% off
  • Camping gear, furniture and accessories up to 40% off
  • Water sports equipment and swimsuits 20-50% off
  • Bikes 30-40% off and cycling accessories at least 20% off
  • Summer fashion and homewares, seasonal gifts 20-70% off
  • Ski & Snowboard helmets, goggles & bags 30-60% off
  • Skis, Boards, Boots, Bindings, Poles at least 30% off
  • Clearance merchandise up to 70% off!
  • Socks by Darn Tough and Sockwell 25% off! (or Buy 3 Get 1 Free)

Inventory changes daily, and all items are available in limited quantities, so early shoppers often find the best selection.

Discover Unexpected Treasures

One of the things customers love most about the Tent & Sidewalk Sale is the hunt. Every year, unique items emerge from stockrooms, display areas, and discontinued inventories. You never know what you’ll discover—a favorite jacket at a remarkable price, a piece of gear you’ve been eyeing all season, something nostalgic or the perfect item for an upcoming adventure.

A Northwoods Tradition

Since 1949, Shepherd & Schaller Sporting Goods has been helping families make the most of life outdoors. Our Annual Tent & Sidewalk Sale is more than a shopping event—it’s a celebration of summer in Wisconsin and the outdoor lifestyle that brings our community together. Enjoy Wausau’s annual Chalkfest just steps from our front door on Saturday and Sunday

Bring a friend, browse the tent, explore the sidewalk displays, and enjoy the excitement of finding exceptional values throughout the store.

Join Us

The best deals won’t last long, and once they’re gone, they’re gone.

Make plans to visit our Annual Tent & Sidewalk Sale and discover why this summer tradition continues to be one of the most anticipated events of the season.

Can’t visit during the event? Shop clearance prices on select items at shepssports.com too

See you under the Tent and inside Shepherd & Schaller June 26-28, 2026!

Bike to work week 2019

Bike to Work Week this year runs from May 13-May 19th. If you’re going to bike everyday for a week straight, this is your week to do it! Make it a goal. Give yourself a little more time to and from work and make it happen! Many bike enthusiasts will say there shouldn’t be a designated week for biking, people should just enjoy it any week of the year. For some it’s not that easy, and Bike to Work week is the perfect time to give it a try.

Biking has so many healthy benefits both Physically and Mentally (not to mention more money in your wallet.)

Here are just a few positive things biking can do for you.

  • Great way to start/end your day
  • Clears your mind, Stress reliever
  • Great Cardio workout without hard impact on your joints
  • calorie burn/weight loss
  • You will save money
  • Opens your eyes to things you may not see otherwise

The list goes on and on…

Some of us at Shep’s will be biking to work all week, heck some of us bike to work all year-round. So do yourself a favor and hop on your ride and GET TO WORK!

May is National Bike Month

May in Wisconsin. The snow is finally gone (most years), the roads have been swept and the air is warm enough for a bike ride. Finally.

Photo credit: HaveFunBiking.com

Did you know May is National Bike month? What’s better than saving a little gas money as well as being active? Maybe these:

Shepherd & Schaller is home to Wausau’s friendly bike experts, with plenty of Bikes and Bike accessories in stock at the best prices in town. Also, any new Bike purchase gets you a FREE 30-day check up as well as a FREE 1 year tune-up. BUT WAIT THERES MORE!! You will also get 2 % off any Bike accessories and…A FREE GIFT! SKULLCANDY EARBUDS!! Whether its commuting to work or just getting a ride in for the health benefits, a day spent on a bicycle is never a bad day!

Visit Shepherd & Schaller in downtown Wausau to talk to riders who commute to work year-round, in all kinds of weather. We’ll help you find safe, fast routes and recommend accessories to make your commute functional. We’re also here to guide you on your mountain, road, trail and fat tire bike adventure. We love to tell our stories and hear yours. Come chat!

Music for the ride

What makes you a biker? What makes you a Skier? What makes an adventure seeker in general? Of course you need to learn the sport itself but there is more to the big picture than just “doing it”. Some enthusiasts want to be seen as a adventure seeker even when not on their bike, skis, or throwing discs at a local disc golf course. It’s a lifestyle that we are proud of. Music plays a big role, whether your doing it for the workout or just the luxury of being outside. Take one of our Manager’s Brad for example. When he’s out on his Road Bike he’s looking to get a good workout in, while simply enjoying the beautiful summer weather Wisconsin has to offer.

He usually is always listening to music while on his rides. If it’s for training he’s riding to something that is a little more up-beat (around 130 beats per minute). This allows his pedal strokes to stay in tune more with the music he is listening to and helps him stay on beat! Did I mention he is also a DJ so any music question you have, he’s the guy to ask! If its more just for a “cruise” then the sky is the limit. Brad enjoys everything from Reggae to electronic music and everything in-between. So on your next visit to Shepherd & Schaller pick his brain. He could give you some new tunes to listen to.

Your first bike memory is a great one with FREE stuff from Shepherd & Schaller

Pre-shop our bikes here, then visit Shepherd & Schaller in Downtown Wausau to chat with our friendly, expert cyclists and choose the Raleigh or Scott bike best suited to your goals and budget.

Making memories is one of the best reasons to own a bike so we’ll start you off with a great one: With every bike purchase you get our Free professional assembly, a Free 30-day check-up and Free 1-year tune-up plus 20% off bike accessories like helmets, locks, lights, bells and bike clothes. Go home with a Free set of Skullcandy earbuds too (while they last.) Because a great bike with great bike service is music to your ears.

We stock Scott and Raleigh bicycles in models ideal for your upgrade from big-box store bikes, without bank-breaking prices. They feature premium components, better value. Need a high-end ride? Shop early for special order Scott and Raleigh – they move fast.

Only our full-time pro mechanic will touch your bike!

In love with your old bike, or passing it down? Our full-service bike repair shop is in the gifted hands of the region’s most respected repair expert, Pete Kohlmoos. With more than 30 years full-time experience, your ride will be better after a visit to Pete’s repair shop. Check out our Service Menu below.

Can’t visit us in person? Shop our web store or call 715-845-5432. We’ll be happy to help by phone too.

Shepherd & Schaller Sporting Goods, 324 Scott St, Wausau, WI 54403 (715) 845-5432