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Generations, Properly Outfitted.

Experience matters.

The right preparation makes your time outdoors better. We’re a specialty outdoor store built on technical expertise, careful curation, and long-term relationships. Since 1949, Shepherd & Schaller has equipped generations of skiers and outdoor enthusiasts.

What began with leather boots and wooden snowshoes has evolved into a carefully curated collection of alpine equipment, performance apparel, and outdoor essentials chosen for one reason: they perform when it matters.

Seventy-seven years later, we remain committed to doing it right, in store and at shepssports.com.

Here are a few uniquely Shep’s opportunities to save while prepping for the outdoors:

Shep’s Last Call Loft Collection

The outdoor clothing, accessories and footwear brands you love are discounted 25-70% on our second floor year-round. The Loft features clothing and footwear for adults plus outerwear for kids. We source premium brand special buys that are featured only in our downtown Wausau, Wisconsin store. You’ll also find final-sale outdoor lifestyle items to curate your at-home chalet.

Events and promotions

Our social media keeps you up to date on seasonal and special events and discounts like these.

Some, like Dungeon Sale and Sidewalk Sale have made us a Northwoods institution.

Our famous annual in-store “Dungeon Sale” features used and new ski equipment for adults and kids. You can shop this selection year round (mostly.)

Thoughtfully Curated. Responsibly Chosen.

We prioritize quality over quantity. Performance over trends. Longevity over disposability.

Many of the brands we carry share our commitment to durable design, organic and recycled materials.

Prepare Deliberately.

Whether you’re building your ski setup, refining your layering system, or preparing for the next season on trail or water, our role is simple:

Guide you well.
Fit you precisely.
Equip you confidently.

We look forward to helping you prepare and providing outstanding value and service. Call Monday-Saturday 10a-5p CST for friendly, expert support (715) 845-5432.

Demo Day March 7, 2026: Try Before You Buy

Test the Best. Then Decide. Join us for our Annual Demo Day and spend time on the hill with skis and boards chosen for how they truly ride.

Shepherd & Schaller stocks the most in-demand on-snow gear, and has again invited our vendors to share next-year’s models with you. Talk with brand reps, test as many styles as you like. PRE-REGISTER HERE by selecting RESERVE to save time at check-in on event day.

  • $10 Demo Fee – donated to local youth ski programs
  • Adult-size gear only
  • *Demo Day Tag required
  • All registrations must be signed by adult, parent or guardian – no exceptions

In partnership with Granite Peak Ski Area, this event promises a day filled with exploration and excitement. To participate, check-in at Sundance Chalet.

Demo equipment will be available from hill opening until 3 pm, giving you ample time to find your perfect fit. Please remember that all equipment must be returned by 3 pm. To ensure that everyone gets a chance to experience the latest ski innovations we encourage testing another style after a lap or two. Don’t miss out on this fantastic opportunity to test new 26/27 adult-sized skis and snowboards and support our local ski community at the same time.

*You will be provided with a Demo Day Tag listing your key measurments. It allows brand reps to set bindings quickly and correctly at each tent, so you can focus on the snow, not the paperwork.

Feel like you’re living in a greeting card movie?

You made the Nice List! We’re so glad you found the gift we left in your inbox.

Enjoy 20% off when you shop shepssports.com, available only to our email subscribers, through Dec 31, 2025. Discount code is in the email.

Discount is available only on Clothing, Footwear, Accessories (including hats, gloves & mittens, bags, daypacks, home and gift.)

  • Pick-up your purchase in-store during regular shopping hours. (Shipping is not discounted, and delivery is not guaranteed before Christmas.)
  • Discount is not applicable to Gift Cards, Sporting Equipment, or in-person purchases – instead, you’ll get 15% off clothing, footwear and accessories when you shop in person. As always, due to Minimum Advertised Price restrictions, our low, low package prices on ski and snowboard equipment are available in-store only.
  • Our website reflects our current in-store inventory. Updates are processed as sales are made in-store. Extremely rare cross-over purchases could happen, in which case you’ll be notified by email and a refund will be made.
  • Our in-store Clearance Center is stocked with clothing and footwear up to 50% off.
  • Our used ski and snowboard equipment will be available to shop in-store beginning Jan 2, 2026. No discounts apply to consigned gear.

Thank you for your support and Merry Christmas!

Sleigh the Season! Shep’s Ladies’Night is Nov 13.

You deserve a little TLC during the holiday season ladies. Let us pamper you with discounts, expert advice, prizes and surprises. Just in time for 2025 ski season and holiday prep.

In addition to shopping the elevated styles you love from Shepherd and Schaller, learn insider tips to make your first ski trip stress free, successful dressing for a comfy, cozy, active Wisconsin winter, and enjoy treats and surprises that make the season joyful. Take a few minutes with us from 5-8 on Thursday, Nov 13 to celebrate women, shop and learn:

  • What makes women’s ski gear different? Why is it important?
  • How can a first-timer navigate the ski resort easily?
  • What to do when your ski day is over: gear and clothing storage & maintenance.
  • How to dress for comfort on the slopes, and Apres fun after.
  • Mountain Lifestyle must-haves; home goods and gifts.

Tag a friend and make it an evening. Reserve a spot to be eligible for door prizes. Click Here.

Giftable door prizes, free gift wrapping, and a visit from a handsome man in Red are on tap along with refreshments.

We’re partnering with Sport Obermeyer and our women-centric brands to celebrate the joy that winter brings when we focus on kindness, warmth and enjoying the beauty of the outdoors.

Deep discounts when we all need them most is another Shep’s gift to you. Happy Holidays Ladies.

Let’s Sleigh!

Put your back into it! Spin to Win is back at Shepssports

Wausau’s Favorite Outdoor Store is all about preparation, recreation and fun! So, put your back into it! Give it a whirl! Do a little dance! And save BIG on your purchases. You could even win an awesome weekly prize.

Our homemade (if a little wonky) Wheel has been a pre-holiday shopping tradition for years. It’s at our cash wrap counter. Spin it when you’re ready to check-out. Yes! You can go back for more.

  • Wheel Discount applies to in-stock items including:
  • Outerwear, Sportswear, Footwear
  • Gloves, Hats, Baselayers, Socks
  • Home & Gift
  • Enjoy our low, low pricing on Ski and Snowboard gear with you take advantage of our Package Pricing. Spin to Win discount does not apply to skis, snowboards, boots, bindings, poles, waxing tools or back shop services.
  • Wheel discount may not be combined with already discounted/clearance items marked with our “discount dot.”
  • Spin to Win discount does not apply to purchases at shepssports.com
  • Spin to Win begins Monday, Oct 27, 2025 at Shepherd and Schaller Sporting Goods. Shop 10-5 Monday-Saturday at 324 Scott St, Wausau, WI 54403

Good News! Shep’s Youth Outerwear Grows with Your Kiddos

Sport Obermeyer does it best, but you’ll find it on most of our kid’s snow jackets and pants (and bibs) size 7 and smaller. Because, hey, your tots grow faster than you can keep up with. We get it.

Take a look at our extensive selection of youth outerwear. All featuring materials and features to keep them warm, dry and playing outside long enough love the great outdoors, no matter the weather.

Shepherd and Schaller winter dressing experts are here to help you with proper layering and selecting accessories like gloves and face protection that won’t make you regret your choice to play outside.

Start ’em young!