Experience Matters.
Since 1949, Shepherd & Schaller has been part of the rhythm of life in the Northwoods—helping generations step outside, slow down, and reconnect with what matters most. Founded by those who simply loved being outdoors, our store has always been shaped by that same spirit.
Set within our vintage shop, the experience reflects that history—warm, familiar, and rooted in a time when getting outside was simply part of everyday life. It’s a place that feels as much like a return as it does a beginning.
We believe the outdoors has a way of restoring perspective, strengthening connections, and bringing a quiet kind of joy that stays with you. Whether it’s a walk in the woods, a day on the water, or a season on the slopes, those moments are where memories are made.
Today, we continue that tradition by thoughtfully offering brands that share our values and respect for the outdoors—ensuring that no matter how you experience it, you feel comfortable, confident, and at home.
Seventy-seven years later, we remain committed to doing it right, in store and here at shepssports.com.
Seventy-seven years later, we remain committed to doing it right, in store and at shepssports.com.
Here are a few uniquely Shep’s opportunities to save while prepping for the outdoors:
Shep’s Last Call Loft Collection
The outdoor clothing, accessories and footwear brands you love are discounted 25-70% on our second floor year-round. The Loft features clothing and footwear for adults plus outerwear for kids. We source premium brand special buys that are featured only in our downtown Wausau, Wisconsin store. You’ll also find final-sale outdoor lifestyle items to curate your at-home chalet.
Events and promotions
Our social media keeps you up to date on seasonal and special events and discounts like these.
Some, like Dungeon Sale and Sidewalk Sale have made us a Northwoods institution.
Our famous annual in-store “Dungeon Sale” features used and new ski equipment for adults and kids. You can shop this selection year round (mostly.)
Thoughtfully Curated. Responsibly Chosen.
We prioritize value focused on performance over trends. Longevity over disposability.
Many of the brands we carry share our commitment to durable design, organic and recycled materials.
Comfort, confidence, and a little guidance along the way.
Whether you’re building your ski setup, refining your layering system, or preparing for the next season on trail or water, our role is simple:
Thoughtful help for wherever you’re headed.
Outfitted in a way that feels right for you.
We look forward to helping you prepare, hearing your stories and providing outstanding value and service. Call Monday-Saturday 10a-5p CST for friendly, expert support (715) 845-5432.
