Are ski socks necessary? Yes!

Why Ski Socks Matter

Ski socks add comfort, warmth and improve boot fit. They’re designed not to bunch up or slip down (saving you from the risk of blisters or sores) and can reduce shin bang while providing a hug that aids blood flow and energy, improve performance and stability. And yes, snowboard socks exist, and make the same positive contribution to your day on the slopes.

“Cold, wet feet will wreck your ski day.”

Robb Shepherd, Boot fitter

Darn Tough socks have a lifetime warranty. Woven to last a lifetime, they’ll improve the fit of your ski boots and keep you on the slopes longer.

Cushioning and Padding for Comfort

Many ski socks come with built-in cushioning and padding strategically located in high-impact areas, like the shin and ankle. These extra cushioned areas enhance comfort and minimize the shock of dynamic movements .

Perfect Fit and Compression

Grabbing the thickest pair of socks in your drawer is tempting in preparation for a cold day on the slopes. But a thick sock can impede blood flow and cramp your feet in your ski boot. Skiers should look for a sock that is snug, not tight and offers the right amount of compression and cushioning. Think of your ski sock more as a second skin than a loose layer that could bunch and lead to discomfort.

Finding the Right Length

The right length of ski socks is worth considering to avoid painful abrasions from your boot. Tube socks that stretch well above your boot, preventing it from chafing your shin, are good options.

Socks that are too short can slide back into the boots, creating blisters and discomfort during your ski tour. The right sock length will ensure your legs are protected and comfortable as you dominate the slopes.

Shop hundreds of in-stock ski socks at Shepherd and Schaller in downtown Wausau, WI, year-round.

Brrrr! Thank goodness for those fabric tubes that cover your face.

There are so many names: gaiter, neck-up, neck-tube. And, what about that thing people wear over their head and face? At Shepherd and Schaller we call it a Balaclava, or Clava. And we recommend them for bitter cold and hot sun.

There are so many names: gaiter, neck-up, neck-tube. And, what about that thing people wear over their head and face? At Shepherd and Schaller we call it a Balaclava, or Clava. We stock and wear them year round!

An investment of $15-$50 will protect your ski and keep you warm and dry.

Windproof panels, moisture-wicking fabrics, easy-fit sizing, multi-function from CTR. So, they’regreat for outdoor workers, athletes, everyone!

Quick-dry power-stretch fleece in kids and adult sizes. These things cover just your face or all the way over your head. Flexibility and crazy patterns rule!

Our year-round favorite: Merino Wool. The perfect fabric for cold, bitter cold and even sunny, hot weather. Shop all these and more in Downtown Wausau at Shep’s.

Merino Wool Greatest Hits:

  • It’s Odor resistant-Antimicrobial properties of merino wool means it kills bacteria . So, wear it repeatedly before washing. No matter how hot it is, you’ll feel fresh all day long. Your merino wool T-shirt or shirt will not smell – like cotton shirts do. On top of that, you don’t need to wash it each time you’ve worn it. Just hang it in the open air and enjoy it again the next day.
  • Merino Wool is Quick drying- a surprisingly fine fabric, that releases water easily. It’s dry long before your other garments are. Just put it in the machine, dry flat or place it on a hanger and wear it again in no time!
  • Merino Wool is Wrinkle resistant- The elastic properties of the merino fiber make it extremely wrinkle resistant. If you hang your garment to dry, ironing becomes optional. And when you’re travelling with a packed suitcase, just get out your merino wool clothes, hang them for half an hour and you’re all good. No annoying wrinkle damage from seatbelts or backpacks any more. It’s the ultimate on-the-go companion.
  • Merino Wool is Washable-The naturally protective outer layer of your merino wool shirt or T-shirt will prevent stains from being absorbed. However, when your favorite item is dirty, just wash it on low temperature. Not sure how to start? Check the care label inside your garment!
  • Merino Doesn’t itch-
  • Superfine merino wool fibers are only 17 microns thick, compared to a human hair which is between 60 and 180 microns in thickness causing them to be more flexible and less coarse against the skin. They also don’t fray as much as other fibers (thanks to their flexibility).
  • Merino is Durable-Merino wool is 6 times stronger than cotton. Each fiber can be bent back onto itself over 20.000 times. In comparison: cotton breaks after 3.200 times.
  • Merino UV resistant-The natural UV barrier of the fabric keeps you safe from damaging UV radiation from the sun – unlike synthetics and cotton. Sheep don’t get sunburn, right? Hello, worry-free summer times!

Cheapest Prices of the year on Ski Gear Right Now at Shep’s

Pre-Season Sale Ends Oct 28, 2023

It’s time! We’re stocked with the latest, swankiest, hippest, techy-est, highest performing gear for the slopes at end-of-the-season prices before the first flakes fly. 23-24 gear is fire! Need a reason to shop early?

  • Beat the crowds. Be ready for first chair with no stress.
  • You or the kids may have outgrown your gear in size, or performance.
  • Your current gear isn’t performing the way it used to.
  • Your current boots don’t fit well, or have worn soles.
    • You’ve been reading the trades and drooling over new styles.

Bundle Skis or Snowboard with Boots and Bindings for the lowest possible price on each item. We call it Package Pricing. You’ll call it a smokin deal.

Preview our in-stock Alpine, Nordic Ski and Snowboard Brands at shepssports.com, but shop our Downtown Wausau store for Pre-Season Sale prices.

Armada . Atomic . Blizzard . Dalbello . Dynastar . Elan . Fischer . Flow . Head . Jones . K2 . Lange . Leki . Line . Look . Marker . Nidecker . Nordica . Now . Rossignol . Salomon . Smith . Swix . Tecnica . Tyrolia . Volkl . Heard of them? Yeah, Shepherd and Schaller has the largest selection of boots, skis, snowboards, bindings and poles all of Wisconsin. Plus a full Wintersteiger back shop.

Check your gear closet. Shop early to save on our very best selection. Service your gear now (tune-up and hot wax, binding adjustments and health checks) before the chairlifts turn. We’ll see you on the slopes!

Shop Monday-Saturday, 10am-5pm. Pre-Season Sale ends Saturday, Oct 28.

Dungeon Sale 2023: Wausau’s Biggest Ski Sale is Oct 23-28

Dungeon Sale is Wausau’s biggest annual ski consignment sale!
Shop 10am-5pm Monday-Saturday, Oct 23-28, 2023.

Dig up the family and head to the Dungeon. If you dare

Frighteningly low prices on used and new ski and snowboard gear plus clearance priced clothes, winter boots, accessories and outerwear in addition to discounts on ski shop services is what you’ll find during our most popular annual event. Kid’s gear is among our most popular categories and we have a great selection of sizes.

Have something to sell? Drop off healthy, clean used skis, snowboards, boots and poles through Oct 7, 2023. After passing a quick inspection by our Pros, they’ll be part of our Dungeon Sale inventory. We help price it for you and keep only a 10% consignment fee when it sells, then give you Shep’s Store Credit to use toward the purchase of any of our products or services. We don’t accept clothing for consignment.

We’ve permanently moved our famously low-priced ski and snowboard gear from our basement Dungeon to the 3rd floor Tower, where we have more room for all the awesome gear you’re excited to see. If stairs aren’t your thing, we’ll bring the deals to you on the main floor.

Sorry, we don’t allow shoppers in the Dungeon Sale without a Shep’s team member. You can shop our discounts on the main floor and Clearance Balcony if you find you have to wait for a Shep’s associate for a short time.

Is new 23/24 gear on sale too?

You bet! Our “Package Pricing” (you can call it bundling too) allows you to pay the lowest possible price on all new ski and snowboard necessities including skis, boards, boots, bindings and poles. Helmets and Goggles will be discounted as well.

Combine used and new items to create your ski or snowboard bundle/package. You’ll get our lowest price on each item.

Deeply discounted outerwear, clothing, footwear and accessories will be located in our Clearance Balcony during Dungeon Sale. Plus you’ll get 15% off new 23/24 must-haves including goggles, helmets, clothes and footwear.

What else do I need to know?

  • Please shop in person another time if you have symptoms of any illness.  There’s plenty of gear available. Apart from off-site ski swap dates, you can shop our used-gear inventory any time beginning Oct 23, 2023.
  • Race Gear is limited again this year. Please contact us if you’re interested in race goodies and meet with our race experts another time. (The Dungeon Sale is likely not your best option — we have other special arrangements for race team members!)
  • Binding Adjustments for Dungeon Sale downhill skis will be $15 (Bring your ski boots along if you aren’t buying new ones.)
  • Shop Monday-Saturday 10am – 5pm
  • We don’t allow pre-sales or pre-shopping. That would be monstrously unfair.
  • We don’t accept returns of consigned gear once purchased.
  • We don’t allow Dungeon gear to be put on Hold.
  • If you need to shop for someone who can’t attend the event, please bring shoe size, height, weight, age and, for children, a tracing of their footprint.

Limited appointments are available for Dungeon Sale. Don’t fret if we’re booked up when you click, we’ll take care of you when you visit. Mon-Sat 10-5.

How to Reach the Podium? Visit Wausau’s Alpine Race Experts!

Alpine ski racing is where it’s at. Get the gear and join the fun.

Just a ten minute drive from Granite Peak Ski Area at Rib Mountain, our team of expert ski boot fitters and race aficionados are your partners when hundies matter.

The more things change, the more they stay the same. Shep’s Sports has been Wisconsin skiers’ first choice for race gear since 1949. That’s 73 years of experience to guide you. Owing to our home in Wausau, a mecca for outdoor adventure sports, we’re counted on for answers to questions including the who, what, when and where of skiing. As for the why? That’s easy: alpine racing is a blast!

We’re proud to support The Granite Peak Ski Team, who capitalizes on one of our greatest natural resources and provide the only alpine ski training program for youth in central Wisconsin.
*Photo Community Foundation of Northcentral Wisconsin

Shoppers explore our 10,000 sq. feet of premium gear for skiing, cycling, camping, hiking and paddling. Plus the clothes you need to succeed. And we guide them. Friendly, expert advice is our promise.

Of course we stock alpine race gear from your favorite brands, then prep and service it with race tunes, waxes and hot box treatment. In addition to race season, our full Wintersteiger tune shop is at your service year-round.

  • Rossignol
  • Head Ski
  • Dynastar
  • Nordica
  • POC
  • Uvex
  • Leki
  • Lange
  • Smith

In addition to gear, alpine ski racers trust Shepherd & Schaller Sports to keep them in the know regarding FIS regulations. Just ask for our Race manager when you visit.

It’s easy to make an appointment for custom boot fitting and race gear consultation.

Of course we encourage you to join our friends at Granite Peak Ski Team – adult and youth programs are fun for the whole family.