Water Sports – Outdoor Gear

The Sale Everyone Waits For: Sidewalk Sale Returns June 26-28

Some traditions are simply too good to miss.

For generations, our Annual Tent & Sidewalk Sale has marked the heart of Summer at Shepherd & Schaller Sporting Goods.

It’s the event where seasoned outdoor enthusiasts, bargain hunters, first-time adventurer’s, and families enjoying the annual Chalkfest in downtown Wausau all gather together to discover incredible deals on the gear, clothing, footwear and other essentials they need for the season ahead.

June 26-28, 2026 promises to be one of our best yet!

Biggest Savings of the Season

For a limited time, you’ll find special sale pricing throughout the store, under the tent, and along the sidewalk. We’ll be clearing out select seasonal merchandise, closeouts, discontinued styles, and one-of-a-kind finds at prices you won’t see again this year. We’re talking 90% off racks, 70% off racks and no less than 50% off equipment and clothing brands we can’t mention.

Whether you’re preparing for camping trips, lake weekends, hiking adventures, family vacations, or simply updating your outdoor wardrobe, this is the perfect opportunity to save. Snow sports gear too, naturally.

What You’ll Find

Our Tent & Sidewalk Sale features jaw dropping savings on:

Outerwear for the whole family (including Obermeyer Outerwear at 70% off!)
Sportswear from favorites like Patagonia, Arcteryx, Pendleton, Kuhl, Marine Layer, Jetty, Roxy & Toad and Co. to name a few
Footwear including sandals, slippers, trail, hiking and snow boots 20-50% off
Camping gear, furniture and accessories up to 40% off
Water sports equipment and swimsuits 20-50% off
Bikes 30-40% off and cycling accessories at least 20% off
Summer fashion and homewares, seasonal gifts 20-70% off
Ski & Snowboard helmets, goggles & bags 30-60% off
Skis, Boards, Boots, Bindings, Poles at least 30% off
Clearance merchandise up to 70% off!
Socks by Darn Tough and Sockwell 25% off! (or Buy 3 Get 1 Free)

Inventory changes daily, and all items are available in limited quantities, so early shoppers often find the best selection.

Discover Unexpected Treasures

One of the things customers love most about the Tent & Sidewalk Sale is the hunt. Every year, unique items emerge from stockrooms, display areas, and discontinued inventories. You never know what you’ll discover—a favorite jacket at a remarkable price, a piece of gear you’ve been eyeing all season, something nostalgic or the perfect item for an upcoming adventure.

A Northwoods Tradition

Since 1949, Shepherd & Schaller Sporting Goods has been helping families make the most of life outdoors. Our Annual Tent & Sidewalk Sale is more than a shopping event—it’s a celebration of summer in Wisconsin and the outdoor lifestyle that brings our community together. Enjoy Wausau’s annual Chalkfest just steps from our front door on Saturday and Sunday

Bring a friend, browse the tent, explore the sidewalk displays, and enjoy the excitement of finding exceptional values throughout the store.

Join Us

The best deals won’t last long, and once they’re gone, they’re gone.

Make plans to visit our Annual Tent & Sidewalk Sale and discover why this summer tradition continues to be one of the most anticipated events of the season.

Can’t visit during the event? Shop clearance prices on select items at shepssports.com too

See you under the Tent and inside Shepherd & Schaller June 26-28, 2026!

Be a Hero This Father’s Day: Gift Ideas Dad Will Love

We’re really good at figuring out what guys want, and it’s rarely a new tie. Here’s a few ideas for playful, outdoorsy, adventurous and on-the-go dads to inspire you. Be a hero this Father’s Day. Come home with a gift he’ll love from Wausau’s favorite Outdoor Store, where discounts in every department will make you wish you were a dad! Good stuff starts at only $10.

Is dad always up for a game of catch, running with the dog, or a round of disc golf? If he’s the type who loves to get out and have a good time, he might fit into this category.

Playful dads will love these fun gifts:

Relaxed, comfortable clothing by Duer Jeans, Kavu, TNF, Kuhl, Patagonia, Quiksilver
Casual kick-around sneakers from Olukai. He can just slide into these.
Disc Golf gear, indoor-outdoor Pocket Disc or Footbag
Spirit Accessories like fun flasks or even Pocket Cocktails for on-the-go celebrating

Outdoorsy dads want dependable, durable, helpful stuff

If dad stays out from dawn till dusk enjoying all that nature has to offer, he’s probably the outdoorsy type. Maybe he packs a bag and hikes, takes the kayak out, pedals the local bike trails. He just loves to be out and breathe in that fresh air.

Gift ideas include:

Performance apparel from Kuhl, Kavu, Patagonia or The North Face
Stable, supportive, water-friendly footwear from Teva or Salomon
A Pack to hold his gear from Osprey, Patagonia, The North Face
A handy Slingshot, flint or rescue bracelet
Hydroflask Waterbottle
Adjustable hiking poles
A headlamp
Comfy Smartwool Socks (buy 3 get 1 free!)

Adrenaline Junky dads will get a thrill with these gifts

Is faster & more dangerous the way dad lets off steam? If he lives on the edge, you see it all over his face: he craves adventure. Feed his craving with some cool toys on Father’s Day.

Gift ideas include:

A bike. Yep, he probably wants new one. (Plus you get a Free Tune Up, Free Check-up and 20% off bike accessories to make it an awesome gift!)
A wakeboard, waterskis, wake surf, or wake skate from Hyperlite or HO
An HO neoprene vest or Accurate rope for behind the boat
Sun Bum sun protection (he’s going to need it)
Ski or Snowboard gear. Our remaining winter 2018 gear is 40-50% off retail price!

On the go dads need useful, durable travel gear

He travels. Maybe it’s for work, maybe its for play. Either way, he needs tools to keep him organized and endure the trials and tests that all travelers encounter. Durable bags, helpful tools. He’ll think of you whenever he’s on the road or trail.

Gift ideas include:

Duffle bags and luggage from Patagonia, The North Face, Dakine
Waterproof stuff sacks and phone cases from Outdoor Research and Croakies

Dad loved the handprint picture frames you gave him as a child (it’s probably sitting on his desk), but he’ll love quality gifts tailored to the things he loves to do. Well done you!

Meet the Family: Outdoor Research is at Shepherd & Schaller in Wausau

At Shepherd & Schaller we’re all about family. The people and companies we partner with are our friends and family as we work to support you and yours.

Meet the Family: Outdoor Research, where they think that life gets better the minute you step out the door on a new adventure, no matter how big or small. We learn about ourselves, each other and the environment every time we get out. We come home a little wiser and stronger. We see the world more clearly, and that compels us to treat it better. More than anything, we’re convinced that if we inspire more people to get outside, the world will be a better place.

@Outdoor Research Core Beliefs:

A Culture of Respect: We listen, value and empower each other and our fellow adventures while striving to protect the planet we live on. Innovation That Works: Make it better, not just new or different. Improve Every Day: Sweat the details and strive to be better in everything we do. Beauty in Function: Create differentiation through clean, simple solutions. The Power of the Journey: Through challenges we grow, and have fun along the way.

Visit Shepherd & Schaller in downtown Wausau’s River District for OR’s famous dry sacks, compression bags and more. The perfect compliment to your paddling and camping kits.

https://www.outdoorresearch.com/en/about/our-story/

Fun things to try on the 4th!

The 4th of July is almost upon us, and with that comes planning to make the most out of summer’s favorite holiday weekend. But if you’re like many struggling to make old traditions fun year after year, why not give some new activities a try? There’s tons to do outdoors in the summer in Wisconsin, and Shep’s has all the latest gear to get you on your way to a new favorite outdoor activity. Here’s a few suggestions:

1. Disc Golf: There are disc golf courses popping up all around Wisconsin, and with the start-up cost so low, people of all ages are heading out to throw some discs. Shep’s carries hundreds of discs from Discraft, Innova, and Disc Mania along with bags and other accessories to get new players started and seasoned players restocked.

You can find a local course here –> https://www.discgolfscene.com/courses/Wisconsin

2. Biking: With hundreds of miles of city, country, or forest trails available for biking, Wisconsin is one of the best places to get out on two wheels. And with bikes for people of all ages and abilities, Shep’s is your biking headquarters. Comfort, fitness, or mountain bikes – we have it all, and we have all the accessories available too. Already have a bike? Our skilled mechanic is here to get your bike running smoothly and safely in time for the 4th of July weekend!

Interested in finding a new trail? Start here –> http://dnr.wi.gov/topic/parks/activities/bike.html

3. Water Sports: Living in Wisconsin and being on the water go hand in hand, and even if you’re a seasoned water goer, chances are there’s a new activity you’ve yet to try on our beautiful waterways. Love to kayak? Why not give stand up paddleboaring a try? Are you a local pro on a slalom ski? Wake boarding, wake surfing, and more will give you an awesome new skill to master. Or if you’re simply heading to the beach for a quick dip, Shep’s has a great line of men’s and women’s swimwear from Prana, Patagonia, Roxy, Quiksilver, United By Blue, Kavu, and more! Lastly, don’t forget your Sun Bum sunscreen before you hit the water!

Don’t forget to look and feel great this holiday weekend wearing great new apparel for men and women from Patagonia, North Face, United By Blue, Krimson Klover, Prana, Kavu, Toad & Co, and so many more!

Here’s to You, Dad.

Thanks dad, for everything you do for us. Thanks for the memories, for the adventures, for teaching us the little things like how to ride a bike and the big things like how to treat other people. We’re who we are today partially because of you and we want you to know we love you.

Our fathers and father figures deserve a little extra love this Father’s Day and we know just the spot to shop. You’ll find discounts on bikes, water sports, hiking essentials, clothes, shoes, winter toys, and cool accessories he’ll love. Show him how much you appreciate him. (And treat yourself too, while you’re at it!)

If you need a little inspiration, check out the ideas for dad we posted last year. Or use visit us in downtown Wausau where we’re ready to help.

Happy Father’s Day!