Sleigh the Season! Shep’s Ladies’Night is Nov 13.

You deserve a little TLC during the holiday season ladies. Let us pamper you with discounts, expert advice, prizes and surprises. Just in time for 2025 ski season and holiday prep.

In addition to shopping the elevated styles you love from Shepherd and Schaller, learn insider tips to make your first ski trip stress free, successful dressing for a comfy, cozy, active Wisconsin winter, and enjoy treats and surprises that make the season joyful. Take a few minutes with us from 5-8 on Thursday, Nov 13 to celebrate women, shop and learn:

  • What makes women’s ski gear different? Why is it important?
  • How can a first-timer navigate the ski resort easily?
  • What to do when your ski day is over: gear and clothing storage & maintenance.
  • How to dress for comfort on the slopes, and Apres fun after.
  • Mountain Lifestyle must-haves; home goods and gifts.

Tag a friend and make it an evening. Reserve a spot to be eligible for door prizes. Click Here.

Giftable door prizes, free gift wrapping, and a visit from a handsome man in Red are on tap along with refreshments.

We’re partnering with Sport Obermeyer and our women-centric brands to celebrate the joy that winter brings when we focus on kindness, warmth and enjoying the beauty of the outdoors.

Deep discounts when we all need them most is another Shep’s gift to you. Happy Holidays Ladies.

Let’s Sleigh!

Put your back into it! Spin to Win is back at Shepssports

Wausau’s Favorite Outdoor Store is all about preparation, recreation and fun! So, put your back into it! Give it a whirl! Do a little dance! And save BIG on your purchases. You could even win an awesome weekly prize.

Our homemade (if a little wonky) Wheel has been a pre-holiday shopping tradition for years. It’s at our cash wrap counter. Spin it when you’re ready to check-out. Yes! You can go back for more.

  • Wheel Discount applies to in-stock items including:
  • Outerwear, Sportswear, Footwear
  • Gloves, Hats, Baselayers, Socks
  • Home & Gift
  • Enjoy our low, low pricing on Ski and Snowboard gear with you take advantage of our Package Pricing. Spin to Win discount does not apply to skis, snowboards, boots, bindings, poles, waxing tools or back shop services.
  • Wheel discount may not be combined with already discounted/clearance items marked with our “discount dot.”
  • Spin to Win discount does not apply to purchases at shepssports.com
  • Spin to Win begins Monday, Oct 27, 2025 at Shepherd and Schaller Sporting Goods. Shop 10-5 Monday-Saturday at 324 Scott St, Wausau, WI 54403

Dungeon 2025: Wausau’s Biggest Ski Sale is Oct 20-25

Paying too much for ski gear will haunt you all season. Shep’s has wicked deals for the whole family!

Dungeon Sale took place in our creepy basement for 30+ years. Shop our spacious “Tower” this year, where our largest-ever selection of used and new past-season slope gear waits. The entire store hosts spirited discounts during the annual event, including new 25/26 inventory. Our biggest event of the year!

Why torture your wallet by ghosting this sale? 

You’ll find wicked low prices on used and new ski and snowboard gear, plus clearance-priced outerwear, clothes, footwear and winter accessories during our most popular annual event. This is in addition to 20% off 25/26 must-have soft goods from the premium brands you love us for. In summary, the entire store is deeply discounted before the snow even flies.

Yes, new 25/26 ski and snowboard equipment is on sale too! Shepherd & Schaller Package Pricing (you can call it bundling) allows you to pay the lowest possible price on all new ski and snowboard necessities including skis, boards, boots, bindings and poles. (Hint: our prices are so low we can’t advertise specifics here or at shepssports.com, where you can preview what’s new this season.) Helmets and Goggles will be 20% off. Package Discount Pricing is available year-round, but prices go up after Dungeon Sale. Shop now!

You can combine used and new equipment to create your perfect ski or snowboard package. You’ll get our lowest price on each item.

Binding adjustments are $15 on Dungeon Sale in-store purchases. (Bring your ski boots along if you aren’t buying new ones. We need them for new mounts and adjustments.)

Kid’s gear and outerwear is among our most popular categories. We have a great selection, so don’t sweat it if you can’t visit until later in the week. No appointment needed.

Have something to sell on consignment? Here’s how:

Drop off healthy, clean used skis, snowboards, boots and poles through Oct 10, 2025. After passing a quick inspection by our Pros, they’ll be part of our Dungeon Sale inventory. We help price it for you and keep only a 10% consignment fee when it sells, then give you Shep’s Store Credit to use toward the purchase of any of our products or services. We don’t accept clothing or non-indemnified gear for consignment.

What’s it like to shop Dungeon Sale?

It’s located on our 3rd floor. If stairs aren’t your thing, we’ll bring the deals to you on the main floor. You’ll get one-on-one expert advice to find and fit the best ski and snowboard gear for your needs and budget. Scare up some savings on clothing, footwear and accessories on the main floor and Clearance Balcony while you wait for a Shep’s associate to escort you to the Dungeon or assist with new equipment. Sign-in when you arrive and we’ll assist asap.

What else do I need to know?

  • Shop Monday-Saturday 10am – 5pm (We’re open late on Thursday 10/23/25 until 8pm.)
  • We don’t allow pre-sales or pre-shopping. That would be monstrously unfair.
  • We don’t accept returns of consigned gear after purchase.
  • We don’t allow Dungeon gear to be put on hold (used gear belongs to its’ owners and they want it to sell!)
  • If you’re shopping for someone who can’t attend, please bring shoe size, height, weight, age and, for children, a tracing of their footprint.
  • Our Dungeon equipment inventory is available after ski swap season. Shop it again after 1/2/26.
  • Customer Account Balances expire five years from issuing.  This includes Gift Cards, Warranty Refunds, Consignment Sale Account Credit and any others.

324 Scott St, Wausau, WI 54403. Street and on-site parking available.

Thank you for making us 2024 Business of the Year!

We’re feeling humble, proud and oh so grateful to our work family, vendors and Community. The hundreds of first class teammates over 75 years; every single one, makes a huge contribution and impact.  This one’s for you team! 

“We are thrilled to share that Shepherd & Schaller, a cornerstone of downtown Wausau for 75 years, has been honored with the 2024 Business of the Year Award by the Wisconsin Main Street Program! 

The award was presented on March 13th in Menomonie, Wisconsin, recognizing Shepherd & Schaller’s incredible impact on the Wausau community, their dedication to outdoor recreation, and their commitment to small business excellence. Wausau River District proudly nominated them for this well-deserved recognition.”

Callie Wulk, Executive Director 

Wausau River District, Inc. 

Thank you for the nomination  Wausau River District, thank you #wisconsinmainstreetprogram for the award. .  And thank you #wausau #Wisconsin for shopping with us for 75 years.  76 starts now!