Another SIA Snow Show is in the books. We traveled to Denver last week to be a part of the industry’s biggest boom. Thousands of people filled downtown Denver’s Colorado Convention Center to visit the booths (we use that term loosely, some of them are more like city blocks) of more than 500 venders of ski & snowboard equipment, accessories, and fashions.
At any moment, one could walk past booths and see hot waffle irons, DDR competitions, ski simulators, people getting inked (yes, permanently!), full coffee bars (or in some cases, free beer), live bands and DJs, models, cars, fashion shows, Pop Tarts in ovens, people designing and creating jackets on the spot (click here)…. all of this just adding to the fact that they’re there with the latest and greatest gear in the snow sports industry.
In the midst of the “party”, we spent days checking out the new styles, colors & trends for next season. We scoured catalogs, checked out samples, made lists of favorites & compare them to customer requests. We did all this to find the best styles for our store, the best pieces for our customers. We consider it a great show.
We’re anxious to get the stuff into the shop in fall. We think you’ll like what’s coming.
Now, just for fun:
- Spyder & Audi partnered to create this beaut.
