Meet the family: Jack Wolfskin
“We respect the diversity of nature and all living things. Our earth is simply the most beautiful place in the universe and we only have this one. We do everything we can to protect it and we want to experience it and share it with others.” -Jack Wolfskin
And that is exactly what they do!
The brand’s entire product collection is 75% PFC-free (PFCs are pollutants that do not break down when released into the environment) and it’s a percentage that is continuing to rise. With that being said, in January 2016, Jack Wolfskin was the first brand to win the ISPO Eco Achievement Award, a distinction that, until now, only specific products had been recognized for. It was awarded because of Jack Wolfskin’s sustainability commitments, including exclusively using Organic Certified Cotton since 2013 and attaining the Fair Wear Foundation Award (labor conditions) multiple years in a row.
Outdoor enthusiasts around the world are recognizing this brand that started only in 1981, in a small German town. Jack Wolfskin is not only the largest outdoor brand in its home country, Germany, but also in Austria and Switzerland, and is in the top three brands in China.
But if this company is so renoun, why haven’t we heard about it in the United States?
Jack Wolfskin only brought this company to the states less than a year ago and it’s about to take off with outdoor chains itching to get their hands on it! As of now, there are only a handful of stores that carry this brand and Shepherd & Schaller in Wausau is one of the few! We are the only store in Wisconsin carrying the brand and we’re excited to share it with all of you!
These guys are dialed in. From their home in France, they’ve been about 100% recycled and organic materials from the beginning, in 2010. They got their feet under them in Europe and brought their inspiring point of view and styling designs to the USA just a few years ago. The line is exploding and you’ll be proud to be an early adopter. 
It’s inspiring.
They wrote the book. Literally. You can even buy the book from Patagonia, the most well know outdoor activist company in the industry. From Fair Trade Certification, to environmental preservation to Environmental Responsibility and transparency, Patagonia coined the terms we all look for as businesses and consumers.
