It’s Personal

Since 1949, it’s been personal.

Our family-owned shop is a place full of nostalgia and pride and we’re here to serve you.  With our team of outdoor enthusiasts we personally select the equipment, clothes and shoes we offer. The coolest gear, engineered to perform and inspire.  And we understand your hard-earned money and valuable time matter.  We get it.

1949, Our first storefront at 212 Scott Street.
1970’s store front, 324 Scott Street The events we host and support make a difference in our community.  We do business in a historic building in a charming downtown in the beautiful North Woods.

Leaders of the most respected outdoor brands from around the world are our friends.  Their brands are transparent.  Committed to the environment and fair trade.  These relationships help us to know the ins and outs of the outdoor industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA
Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We feel fortunate to have 70+ years experience to guide us as we serve you, personally.

A Wheel of a Deal for Your Graduate

Do you have a high school, college or other graduate on your shopping list this Spring?  How about a new Bike for the road to their new adventure?

Buy a Bike at Shep’s sale price and get *$25 in free bike accessories, a FREE 30-day Check up and FREE 1-year Tune-up!  Road bikes, Mountain Bikes, Comfort and BMX bikes are all included.  Of course we’ll install the computer, basket, rack, lights or other gear you select for free.

Want more than $25 in accessories? We’ll give you 20% off the additional items you select (beyond the $25 items).

Choose from our extensive selection of locks, computers, lights, baskets, pumps, saddles, bags, fenders, helmets and much, much more.  Shep’s is Wausau’s bike shop, and we think graduation is worth celebrating.  You’ve earned it!

Is your graduate off to new locals? We can pack and ship your new bike too.  Just ask.

Bring your graduation announcement or invitation to qualify for this special offer and we’ll help you choose the perfect bike for your graduate.

Offer ends June 30, 2014

*$25 free bike accessories must be selected from in-stock inventory and will be calculated at retail price.  Does not include special-order items.  Sorry, children’s bicycles are not included.

And hey, be sure your younger graduates are ready for the season too.   Have them attend Bicycle Wausau Rodeo & Safety Day, Saturday, May 10, 2014 at the Marathon County Public Library