Wausau, Wisconsin — Shepherd & Schaller, a trusted name in outdoor apparel and gear since 1949, is proud to announce it is stocking L.L.Bean, the iconic outdoor brand founded in 1912 in Maine.
This partnership brings together two family-founded companies rooted in a deep respect for the outdoors and a belief in its power to positively impact the human condition. Both Shepherd & Schaller and L.L.Bean were established by avid outdoorsmen who built their businesses around a shared passion for helping people experience the outdoors more fully, comfortably, and confidently.
“For generations, both of our companies have believed that time spent outside is essential to a healthy, balanced life,” said Theresa Shepherd, VP Merchandising for Shepherd & Schaller. “We’re proud to bring L.L.Bean into our store as a natural extension of the values we’ve upheld for over 76 years.”
Founded in Wisconsin in 1949, Shepherd & Schaller has always been guided by a core set of values that closely align with those of L.L.Bean:
- Respect
- Service
- Outdoor Heritage
- Integrity
- Perseverance
- Safe & Healthy Living
The addition of L.L.Bean to Shepherd & Schaller’s curated assortment reflects a continued commitment to offering customers a wide range of trusted, high-quality outdoor brands. The retailer will carry L.L.Bean alongside industry leaders such as Patagonia and Arc’teryx, ensuring that customers with diverse needs, budgets, outdoor pursuits, and brand preferences can find the right gear locally, while enjoying shop-small service and expertise.
“Our customers are not one-size-fits-all,” Shepherd added. “Their passions, priorities, and price points vary—and our responsibility is to meet them where they are. Bringing in L.L.Bean strengthens our ability to offer meaningful choice without compromising on quality or values.”
The new L.L.Bean collection is now available in-store and at shepssports.com
