Winter starts with preparation—and right now is the perfect time to get outfitted, get prepared, get ready to ride!
Our Pre-Season Event is happening now through October 25, 2026, with special savings on new clothing, outerwear, ski and snowboard gear, and more.
For more than 77 years, we’ve believed that being properly outfitted makes all the difference. Whether you’re a lifelong skier, a weekend adventurer, a Northwoods local, or simply someone who appreciates well-made clothing for Wisconsin winters, our team is here to help you find the right gear for the season ahead.
10% Off New 26/27 Clothing & Outerwear
Refresh your winter wardrobe with 10% off new clothing and outerwear during our Pre-Season Event.
From technical layers and dependable winter coats to everyday pieces that look as good in town as they perform outdoors, now is a great time to choose your cold-weather favorites before the season gets underway.
And yes—the feminine side of winter is looking especially good this year. Think rich pinks, purples, and beautiful shades in between, alongside the technical performance you expect from brands like Arc’teryx, LL Bean, Kuhl and more of your favorites.
Ski Season Starts Before the Snow
The first turns of the season may still be weeks away, but now is the time to get your equipment dialed in.
New ski and snowboard gear is available at Pre-Season pricing, giving you an opportunity to shop early, get expert advice, and be ready when the snow arrives. Our tune-up shop is fine-tuning gear, and now is the time to check yours for maintenance and best performance.
Whether you’re gearing up for your first season or you’ve been skiing Wisconsin hills for decades, our team can help you find equipment that fits your ability, your goals, and the way you actually ski.
Why Shop Early?
There’s something satisfying about being ready before winter arrives.
You can take your time. Find the right fit. Try on layers without the holiday rush. Get your skis or snowboard set up. Replace the jacket that has seen one too many winters.
And perhaps most importantly, you’ll be Hill Ready before the first chair spins.
A Wisconsin Winter Tradition
For 77 years, Shepherd & Schaller has been part of the outdoor life of Central Wisconsin. We know that winter here isn’t just a season—it’s part of who we are.
From Granite Peak to the Northwoods and everywhere in between, we’re proud to help generations of customers get outside, stay comfortable, and make the most of Wisconsin’s best season.
Our Pre-Season Event ends October 25, 2026.
Come in early. Get outfitted. Get ready.
Winter is coming. And we’re ready for it.
Shepherd & Schaller Sporting Goods — Outfitting Since 1949.
