We’d Like to Thank The Academy….

A big Thank You to the readers of the Wausau Daily Herald who voted us Wausau’s favorite Outdoor Shop.

We’ve worked hard to earn your trust since 1949, and we remain committed to making our founders proud of our community involvement, customer service, product selection, and shopping environment in downtown Wausau, Wisconsin and online.

Some call us a “Ski Shop”, others a “Bike Shop”, and there are a few who still say “Sporting Goods.” We’re all that and a whole lot more. And it’s a blast changing our product mix to suit our region’s ever changing tastes along with the demand for our expert product selection and service online. So stay tuned!

“We would like to thank our mothers, our fathers, the big guy upstairs and all of those who didn’t believe that a little shop in northern Wisconsin could hold it’s own next to the big shops in the big cities for so long. It made us try harder to believe in ourselves. We’re going to Disney World!” – The Sheps Crew

How to Ruin Your Water Sports Gear in a Few Easy Steps

Want to enjoy your wakeboard, waterskis, and tube for years to come? How about the great neoprene vest or wetsuit you count on? Will the rope you bought last more than one season? It’s up to you.

But if you’ve got nothing but money and time, and want to shop for new gear every year there are several ways to damage your water sports gear, including :

moldy-lifevest — No one wants to wear a moldy life vest. Stored on a hanger in a well ventilated space is the best option to keep your PFD healthy.

Leaving life jackets in the sun where they can become faded or the fibers can deteriorate
Leaving skis and wake boards on the dock where fins can get damaged
Leaving knots or dirt in your tow rope
Hanging your wetsuit on a thin wire hanger.
Tossing wet life vests in the hold of your boat, the perfect warm, dark, damp environment to grow your own batch of mold.

Continue reading “How to Ruin Your Water Sports Gear in a Few Easy Steps”

Bundle Up to Save on Ski & Snowboard Equipment: 2014/15 Packages Save you Big $

You know how the cable company bundles their products? We do it too, and we have for more than 30 years. The difference is, our packages are easy to understand and save you real money! Just buy at least two pieces of ski or snowboard equipment (Board + Binding, Ski + Pole, Ski + Boots, etc.) and get our lowest price on each. Easy.

Of course we offer Shep’s sale price on individual items too, so you’ll save when you shop with us even if you only need one new piece of equipment this year.

We’ve put together some sample packages so you can see how the savings add up. These represent our lowest possible prices. The mountain is calling…. get in here so you can get out there!

Click to see sample package bundles and prepare to save!

AAA Members: Show Your Card & Save

Wausau’s Sporting Goods Store

Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.