Shop local. Share the love. Get a discount at Shep’s.

Visit our awesome *neighbors in downtown Wausau, show us the receipt from your same-day visit, and we’ll give you 10% off your purchase of our in-stock clothing and footwear.  Yes, you’ll get an extra 10% off our sale price clothes and shoes!  Buy some flowers, books, art or jewelry or grab lunch or drinks, then shop and save at Shepherd & Schaller.

SHOP LOCAL.  SHARE THE LOVE!

Click the links to find great places to shop and dine in downtown Wausau’s River District

Limit one 10% discount per transaction.  Discount will be honored on receipts from *neighboring retail stores and restaurants located in the Wausau River District coverage area. Receipt must be dated within 24 hours and presented at time of purchase. Offer is not retroactive and is not available at shepssports.com. Offer may be adjusted or cancelled at any time.

Charming shops and restaurants line Third Street in Downtown Wausau, just steps from Shepherd & Schaller Sporting Goods, Wausau’s favorite Outdoor Store since 1949. Be sure to explore the entire River District. You’ll be back for more!
http://www.wausauriverdistrict.org/business-directory

Gifts for Mom’s & Grads

Get ideas at shepssports.com or peek at our list by price, below.

Gifts from Shep’s are always appreciated! There’s the obvious Patagonia fleece or Osprey backpack, a new Raleigh Bike or multi-functional Dress from Roxy or Toad & Co. But how about the unexpected healthy Fragrance by Skylar, or even good-for-the-earth Luumi Silicone bowls, bags and straws. Are you wrapping something up for Mom, Grandma, a graduate or even a wedding this Spring? You found the perfect place to shop.

Surprised you didn’t we? Organic plant seeds, made-in-Wisconsin candles and soaps, dehydrated cocktail mx. Fun, affordable little gifts that we think go well with the Outdoor Lifestyle we all love.
  • For Mom
  • $3.50 Garden Sprinkles Seeds
  • $8.00 Kavu Rope Keychain
  • $8.50 Madison Soap
  • $10.00 Garden in a Bag Herbs
  • $10.00 Chacos Wrist Wrap bracelet
  • $16.95 and up Smartwool Socks
  • $19.00 Roxy Flip Flop
  • $19.95 Sherpa Fair Trade bracelet
  • $24.95 Que Collapsible Silicone Bottle
  • $29.00 Skylar Natural Fragrance
  • $29.00 Patagonia Trucker Hat
  • $50.00 Kavu Rope Bag

75 Years!

1949 seems like yesterday. Upon arriving home from Europe after WWII, Lt. Col. Allen Shepherd found himself assigned to Wausau, WI where he was happy to settle near Stanley Schaller; also a Vet and brother-in-law too. With expertise and an itch for outdoor recreation, the two set up shop downtown. An awesome photo of our founders hangs above our front counter. Seen it?

Shepherd & Schaller 212 Scott Street, Wausau, WI. 1949

Shepherd & Schaller Sporting Goods’ first store was only a few hundred square feet but it was big enough to stock what folks wanted for hunting, fishing, camping, skiing, diving, bowling and athletics.  By 1955 a larger space was needed so they moved up the block to #324 . Shep’s become a destination and part of the heartbeat of Downtown Wausau. We still are.

A big crowd! 1961

Shep made a mark on the local, regional and national landscape, leading the local Rotary Club, chairing the Wisconsin Merchants Federation, and directing the National Sporting Goods Association, among others.

Jump ahead. We’ve grown by a few thousand square feet (with the addition of the neighboring building) and refined our product mix. Repairs and get full-time, expert attention, and an e-commerce site mean’s Shep’s sells nationwide. Stocking premium brands with intentional support of organic and recycled materials, our partnerships are important. We’re still family owned and operated but its our team of enthusiastic experts, who play as hard as they work, you’ll appreciate when you visit.

Dkota Grizzly: Midwest Maker of rustic yet refiined men’s sportswear

Our building is 125-years-old and was once home to the first JC Penney store east of the Mississippi.  Some say it’s haunted (you can Google it).   Our sales floor will remind you of a mountain shop, featuring artifacts and furnishings from our long history and we stay ahead of trends.  Our unique history sets us apart.

Owner, Robb Shepherd, has been at the helm since 1986.  He added a second location in Wisconsin Rapids in the 1990s, is known and respected by ski and snowboard manufacturers industry-wide and often serves as consultant to Nations Best Sports in behalf of other small shops trying to complete with big box stores.  As for the sports categories we’ve presented over the years? He walks the walk.

It’s been personal to us since 1949. We hope you’ll visit soon.

We’re on Facebook and Instagram Please look for us there @shepssports.


TREES IN WINTER

One of the most beautiful sights in winter is trees with freshly fallen snow. The Pine. The Spruce. The Maple. The Birch. All decorated with the intricacies of the snowflake. The silence echoes the beauty of nature’s call to us.

Our forests have been an integral part of Wisconsin history reminding us that time passes around us as quickly as the winter wind. Sometimes we forget how lucky we are in Central Wisconsin to enjoy the many types of trees that we have. We take for granted what trees have done for our lives – from logging to conservancy, from building to planting. Trees continue to reign over our lives.

When we travel through the winter forests, we are passing not just through the trees but through a wonderland of beauty and communities – from the trees themselves to the animals they shelter. Skiing or snowboarding through the trees provides an opportunity to enjoy their majesty. Snowshoeing on a winter’s eve with a full moon is breath taking. Having the opportunity to enjoy such a playground is a blessing, one to enjoy and one to protect.

We here at Shepherd & Schaller salute the trees. We embrace the winter wonderland they provide. We encourage everyone to go out and smell the crisp air, listen to the song playing in their wind-blown branches, whisper back to them all of your secrets and wishes. They will guard your secrets well.

The forests beckon to us. They call our names. They are part of us. They are one of the many reasons we do what we do. We are here to encourage everyone to enjoy the outdoors and the trees as we do. We are here to assist in your journeys. We are here at Sheps to gear you up and send you on your journey. We are here because of the trees.

Here’s to the trees…

The Ultimate Cheat Sheet on Winter

I love winter!

It’s a statement that I proudly declare every year as it begins to get cold.

But I’ve been straight up lying to myself!

I don’t love the dark mornings and even darker nights. Or trying to muster up the mental strength to get out of my car or even walk the dog!

But I do love the things associated with this chilly season… hot chocolate, movie nights, cozy blankets, and of course winter fashion!

So let’s get right to it, how the pros stay warm during the winter months (and how you should too).

An effective layering system is the key to staying comfortable throughout these notoriously cold Wisconsin winters. Everyone feels the cold differently, for example, I’m a freeze baby and am cold even on 70 degree days but then I walk outside and see people in shorts when it’s a whopping 14 degrees outside! Luckily a basic layering system will work for everyone.

1) First things first.. a good base layer

A base layer is your first line of defense against the cold. Base layers are designed to regulate your body temperature and should be close fitting to trap a thin layer of warm air against your skin. A base layer will also ‘wick’ away perspiration from the skin to keep you dry. Why is being dry so important? Because dry = warm. When it comes to base layers, read the tags! You’re looking for something that says Merino wool or Polyester. STAY AWAY FROM COTTON! Cotton holds moisture, therefore, you’re cold and crabby. Merino wool is popular as it’s naturally warm and has antibacterial qualities. Goodbye B.O.! Despite what you may have thought of wool in the past, merino wool is not itchy! So don’t let that scare you away, you’ll stay warm, dry, and itch free. I promise! Merino is your answer if you’re a freeze baby like I am, going hunting, going to a Packer Game, or doing something where you’re not working up a sweat. Polyester isn’t the warmest base layer but it’s great if you’re planning on being more active because it adjusts to the wearer’s heat and humidity. Walking the dog? Cutting wood? Ice Skating? Throw on your polyester base layer.

2) Mid layers – aka my favorite layer!

Just because you want to stay warm, doesn’t mean you have to look sporty all the time. Dress your mid layer up or down as much as you want! An effective mid layer will provide great insulation by working hand in hand with your base layer to trap air between layers, resulting in enhanced warmth and comfort. Fleece is the ideal mid layer, as it is lightweight and highly breathable. Warmth without weight is important otherwise we feel super restricted and no one wants that. It’s all about comfort, right? You don’t have to go out and buy a special mid layer either. Do you have a wool sweater in your closet? Maybe a cute down vest? Just don’t put the cotton shirt underneath it!

3) Last but surely not least, the outer layer

The outer layer is just like the windows in your house. You may have the best heating system in the neighborhood but if you’re by a window you’ll still get that unwelcoming chill. So naturally, what do you do? Shut the window curtain, right? It’s that one extra layer that helps keep the cold outside, where it belongs! Just think of the curtains being like your jacket. You can have the best jacket and snow pant in the world but they won’t do anything if you aren’t properly layered underneath, just like closing the curtain won’t keep you warm if you don’t have the furnace on. The base and mid layers wick away moisture and trap body heat while the outer layer is your main defense against the brutal Wisconsin elements. This snowproof, waterproof, and windproof layer is a lifesaver during those below zero windchill days! If you’re a freeze baby like I am, look for an insulated jacket and snow pant. This gives you one more layer of extra warmth. If you’re more active or are that person that wears shorts all year round, think about getting a shell. They have a similar feel to a rain jacket so they don’t give you extra insulation but they do protect you from the outside elements.

4) Don’t forget to accessorize!

Listen to your mom! Cover your head, neck, and hands, it makes a world of a difference.

And there you have it, the 411 on how to survive the winter months that seem to last a lifetime in the midwest.

Click Here to shop some of our favorite layering pieces this season!