We Love Your Look

To outfit and inspire those passionate about the outdoors and who value durability and quality craftsmanship. That’s the mission of our Clothing department at Shepherd & Schaller.

Mountain Khakis Sagebrush Dress

Living the outdoor lifestyle might mean you’re on the first chairlift, you log 100 miles on the bike each weekend, hike and paddle Superior’s North Shore often, love to explore the woods for work and play in all weather. It can also mean you prefer indoors, surrounded by rustic decor, visit the ski area just for a seat by the chalet fireplace or venture outside only for walks in the dog park. No judgement here. Dressing for comfort and performance wherever you spend your day is a style all it’s own. It’s a look. And we love it.

Kuhl Brand. We dare you to shop it without saying “cool!”

We hold our brands to a high standard, just as you expect. To be exceptional stewards of our store values and community, demonstrating integrity, quality and pride. Delivering premium, durable, bold timeless fashion.

Each season we put every brand we stock under a microscope. Is their manufacturing chain transparent? Are they good stewards of the environment? Do they participate in initiatives that support quality of life? Do they use organic and recycled materials? Do our customers love what they buy?

New brands made the cut this season and we think you’ll like what you see when you visit us here in Downtown Wausau. If you’re even just a little tuned-in to the outdoor lifestyle, mountain culture and heritage clothing brands, you’ve likely heard of them:

Mountain Khakis Buckrail Jacket
  • Mountain Khakis
  • Fjallraven
  • EMU Shoes
  • Pendleton Footwear (We’ve always offered Pendleton Home and classics.)

New fall fashions arrive daily. Preview at shepssports.com and shop our full collection in store. The beloved brands you count on for outerwear and sportswear are here too, including these favorites:

Fjallraven Abisko Trekking Tights
  • Patagonia
  • The North Face
  • Outdoor Research
  • Descente
  • Obermeyer
  • Kavu
  • Kuhl
  • Toad & Co
  • Sherpa
Pendleton Rain Jacket and Boots
EMU Australia Pioneer Boots

Dungeon Sale, 2019

Dig up the family and shop used and new ski gear for the whole family at prices so low it’s frightening! Wednesday-Friday 9am-8pm, Saturday 9am-5pm, Sunday 11am-5pm. This is Wausau’s biggest ski sale of the year.

 

Do you dare to shop the Dungeon?  Shepherd & Schaller’s famous used ski and snowboard sale draws shoppers from throughout the midwest.
  

Wausau, WI = Extreme Sports USA. No Bull.

For 70 years Shepherd & Schaller has been extremely lucky to enjoy the bounty with which Mother Nature has blessed the Wausau area. By offering gear and resources to best enjoy the rivers, lakes, hills, Mountain and trails in all their natural (and occasionally improved) glory, we help make it even more exhilarating to partake by kayak, bike, ski or on foot. Wausau’s Favorite Outdoor Store is where locals and visitors come for premium gear and expert, authentic advice and to find out what’s new.

Spring 2019 – We’re super psyched about an exciting new local organization. It’s set to host year-round competitions and events that take advantage of our local natural resources and celebrate the blood, sweat and tears of every athlete. It will put the heart of Wisconsin on the map as the Extreme Sports Capital of the USA. We welcome IRONBULL.ORG!

Visit their website to learn about the history of the name, their goals and scheduled events. Follow IronBull on social media, join the clubs it supports, volunteer, donate and cheer the athletes on.

Active, healthy living is an integral part of the lives of many who call Wausau and Marathon County home. To those who are just visiting, Shep’s is happy to support you while you’re here and we invite you to live the IronBull lifestyle with us.

Just a few of Shep’s team of Iron Bulls over the years. Brad, Nick, Bryan and Pete
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Your first bike memory is a great one with FREE stuff from Shepherd & Schaller

Pre-shop our bikes here, then visit Shepherd & Schaller in Downtown Wausau to chat with our friendly, expert cyclists and choose the Raleigh or Scott bike best suited to your goals and budget.

Making memories is one of the best reasons to own a bike so we’ll start you off with a great one: With every bike purchase you get our Free professional assembly, a Free 30-day check-up and Free 1-year tune-up plus 20% off bike accessories like helmets, locks, lights, bells and bike clothes. Go home with a Free set of Skullcandy earbuds too (while they last.) Because a great bike with great bike service is music to your ears.

We stock Scott and Raleigh bicycles in models ideal for your upgrade from big-box store bikes, without bank-breaking prices. They feature premium components, better value. Need a high-end ride? Shop early for special order Scott and Raleigh – they move fast.

Only our full-time pro mechanic will touch your bike!

In love with your old bike, or passing it down? Our full-service bike repair shop is in the gifted hands of the region’s most respected repair expert, Pete Kohlmoos. With more than 30 years full-time experience, your ride will be better after a visit to Pete’s repair shop. Check out our Service Menu below.

Can’t visit us in person? Shop our web store or call 715-845-5432. We’ll be happy to help by phone too.

Shepherd & Schaller Sporting Goods, 324 Scott St, Wausau, WI 54403 (715) 845-5432

WINTER FUN THE WISCONSIN WAY

Wisconsin. The land of beer, brats and the Packers. The place where everyone can find something to love.

And in the winter, Wisconsin is full of….well, snow!

Wausau has the unique advantage of being almost dead center of an entire state of fun (and we love the state of fun). Within a few hour’s drive from here you can enjoy a plethora of winter activities:

Cross country skiing and snowshoeing – what a great way to enjoy the beautiful scenes created by the snow fall. Each hill you top, each corner you make, opens up an entirely new scenery for you to not only enjoy but to share with others. Marathon County Nine Mile Forest has gorgeous trails through the woods geared for a every level of skiing and offers many beautiful spots for winter photos.

Dog sledding – we all love our furry friends. And they love to play with us. How better to enjoy them and winter than to go dog sledding. A mere hour’s drive from Wausau gets you to Crocker Hills Horse and Dog Sled Trail System in Elton, WI.

 Downhill skiing and snowboarding – if you need a bit more speed and an adrenaline rush, strap on your helmet and chase your rush down Granite Peak Ski Area.

You can also go ice fishing, Skijoring (yes that’s a thing), snow tubing, ice skating, snowmobiling and of course fat tire biking. Central Wisconsin has an abundance of wintery things to do and Shepherd & Schaller encourages you to get out there and enjoy them. (We can help with gear too!)

Of course, when the day is done and everyone is tired, happy and hungry Wausau has numerous places to eat, drink and sleep so you can start all over the next day.

That’s what we do here at Shepherd & Schaller. We live. We play. (We have thrown a few snowballs!). We eat. We drink. We sleep. And then we do it all again. Winter outdoor life Sheps way!

Even non-skiers have fun on the sun decks at Granite Peak Ski Area in Wausau.