Party with us – We’re 65!


Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI.  1949. Founded by Allen Shepherd and Stan Schaller.


A big crowd!  1961


65-years-old and we’ve never looked better.  Why not celebrate our 65th Anniversary rather than let it slide by while waiting in line for an AARP card?  Let’s PAR-TAY!

Sept 18-20th, smack in the middle of our month-long Preseason Snow Sports Sale, Shepherd & Schaller Sporting Goods will give you the gifts.  Register to win a free season pass to Granite Peak Ski Area (the midwest’s premier destination with another brand new high speed 6-pack chairlift to enjoy.)  You could also win a free Night Pass to introduce a friend to skiing or snowboarding too.  Other great prizes are on tap, along with special savings like these:

  • Buy 3 Get 1 Free Smartwool Socks
  • 65% off select Winter Outerwear
  • Get Half Off your 2nd pair of Shoes
  • Get Half Off matching snow pants with every new Ski or Snowboard Jacket
  • Spin the Discount Wheel for up to 20% off any in stock winter clothing or footwear item

Unfortunately you can’t combine these great Anniversary Event deals with other discounts or offers.

Join us November 15th too, when we host a proper Apres Ski Party at the Grand Theater in Downtown Wausau following Warren Miller’s “No Turning Back”, which just happens to be the famous filmmakers homage to 65 years of mountain culture and adventure film making.

There’s  that magic number 65 again.

Spin It to Win It! Save all September during Shep’s 2014 Snow Sports Preseason Sale.

Screen Shot 2014-08-27 at 11.03.56 AMSpin it to win it. Savings that is. During Shepherd & Schaller’s September-long Preseason Snow Sports Sale you’ll get not only the lowest prices of the season on all new ski and snowboard equipment, but you’ll spin our Discount Wheel at the cash register for savings up to 20% off on our in-stock sportswear, outerwear, footwear and winter accessories like base layers, sweaters, hats, mittens, face masks and everything you need to love the outdoors when temperatures dip and snow cover rises.  Shop our kid’s department for a huge selection of clothing and equipment, just like mom and dad.  Shop as often as you like and spin every time you visit in *September. Screen Shot 2014-08-27 at 11.08.05 AM

Shepherd & Schaller’s Annual Preseason Snow Sports Sale is the best time to shop for the latest ski and snowboard equipment.  Prices are never lower and selection is peak.

Need another reason to visit?  Register to win prizes including a free Season Pass to Granite Peak Ski Area during our 65th Anniversary event Sept. 18-21.Screen Shot 2014-08-27 at 11.10.43 AMScreen Shot 2014-08-27 at 11.11.39 AMScreen Shot 2014-08-27 at 11.15.12 AM





Farmer’s Almanac says winter will be a doozy again 2014-2015. Will you be ready?

Winter 2014-2015 is shaping up to be another reason to celebrate cold and snow.   Get out and play!

Winter 2014-2015 is shaping up to be another reason to celebrate cold and snow. Get out and play!


*Restrictions apply during our Anniversary Event.  Spin discounts may not be combined with special anniversary event offers.

Footwear SALE at Shep’s!

We’re partnering with you to get you ready to go back to school! On now, we’re giving you a deal. Buy one pair of shoes, get one pair HALF OFF. You heard it… all in-stock shoes from Minnetonka, Salomon, Keen, Teva & Sperry are included in the deal.

Whether you’re the sporty type, the fashionista, the preppy, the outdoorsy, or the comfy cosy, we’ve got you(r feet) covered.

Shoes BOGO 50 banner*Offer ends Aug 31, 2014. Cannot be combined with any other offer or promotion.


Shep’s Team at the Wausau24

Last weekend, our shop staff hung out at Wausau24 at Nine Mile Recreation Area. While it’s known for the 24-hour race, there are 24 different classes to compete in, including 6 or 12 hour options with single, duo, or team combinations.

Our staff guys put together a 4 person men’s team and dominated the 24 hours before them. From 10am on Saturday until 10am on Sunday, they rode 20 consecutive eleven-mile loops.

Way to go, guys!

(A big thank you to Smartwool for co-sponsoring our team! This 24 hour ride was the true test for their gear – the guys stayed comfortable, dry & blister free; looked sharp, and didn’t stink!)



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THIS is what they want to bring to college

Unknown2730Calling all Badgers, Gophers, Eagles and other academic animals.  There are all kinds of lists telling you what to buy to prepare for dorm living.  (Be sure you bring that fan and some air freshener.)   But when you’ve got your shoe organizer and shower caddy on lock, it’s time to turn your attention to your other must haves.
Luckily, Shep’s has you covered before heading to UW, U of M, Marquette, etc.  Of course everything we stock in our lovely downtown Wausau Outdoor Specialty Store is on your must have list, but these specific goodies regularly go home with the college-bound.  (Check our our Facebook page for coupons and discounts that only our followers know about.  With the savings, you can stock that dorm mini fridge too!)