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It’s Personal

Since 1949, it’s been personal.

1949, Our first storefront at 212 Scott Street.

1970’s store front, 324 Scott Street

With competition at every turn, an economy we all struggle in, an historic building to keep healthy, and only 24 hours in a day, running a mom and pop outdoor store is hard.  Is it worth it?    We can’t answer for anyone else, but because ours is basically a toy store for grown-ups in a community that values integrity, family and the environment, the answer is Yes! We wouldn’t have it any other way.

Our home. Historic rennovation completed in 1989.

Who wouldn’t love our job?  We offer the coolest gear for outdoor enthusiasts, the manufacturers we work with believe in the things that matter, the events we host and support make a difference, the community we work in appreciates the effort, and most importantly the customers we serve are our friends.

The presidents and CEOs of the most respected manufacturers in sport are our friends, not just names on a database. These relationships help us to know the ins and outs of the industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA

Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We don’t just sell, we shop. We personally select the products we offer, compare them, test them, inspect them and help you choose them. It’s a difference we enjoy when we shop locally ourselves and we’re told it’s meaningful to you here at Sheps. Even if it is old fashioned, it’s been personal to us since 1949.

Our Ski Demo at Granite Peak. Our entire staff gets out on the gear you see on our shelves before they recommend it to you.

The best part of what we do is watch excited customers head out with new gear that is just what they wanted, knowing we took care of all the steps necessary to bring those products to them.  We love hearing stories of adventure and family when folks come back to share.  (Join us during Christmas break – Shep’s is a gathering place for friends who can’t wait to reconnect!)

Hanging with coaches and ski patrol during a break in the action at a high school alpine race at Granite Peak. These folks make it happen.

When dad, Allen Shepherd, coined the shop tag line “It pays to play” he didn’t mean we’d get rich working this hard. He meant it is critical to invest in exercise and plan relaxation. We agree, and we feel fortunate to have 69 years of experience to guide us. So while there are moments of craziness in every day, we’re not crazy. We honestly enjoy being an independent retailer.

Dungeon Sale 2018: Used & New Ski and Snowboard Gear

Dungeon Sale is Wausau’s biggest sales event of ski season!  If you’re brave enough to head to the basement of our 110+ year-old building, you’ll find crazy good deals on used and new ski and snowboard equipment for the entire family.

Shep’s accepts used gear through October 10 for consignment sale.  We help price it unless you know exactly what you want out of it, and keep only 10% consignment fee (when swaps keep 20%).  After your used items sell, you’ve got ‘Shep’s Bucks’ store credit to use toward the purchase of any of our products or services.

We set the used gear up alongside our own inventory of new gear (left over from last season) and make it easy by installing ski and snowboard bindings so you only have one price to consider.

Kids gear goes fast, so most years there is a line at the door before our Wednesday morning opening at 9:00am.  Have no fear, there is usually enough selection to satisfy shoppers all through the five-day event.  The basement is stocked with Alpine Ski, X-C Ski and Snowboard equipment.

You’ll want to shop upstairs too, where the latest 2018-19 gear is also on sale along with the season’s greatest fashions and accessories like helmets, goggles, wax, tuning supplies and more.  You can even combine the great used gear you find in the Dungeon with new equipment from upstairs at Shep’s low “package price.”  All clothing and accessories are at least 20% off during Dungeon Sale and we’ve got lots of other great specials going on.

To top it off we have crazy deals on shop work, like binding adjustments or re-mounts on dungeon gear for only $15, a full ski tune-up for only $34.99, and great prizes including a Free Granite Peak season pass which you can register for while you shop.

Once the Dungeon Sale is officially over, you are still free to shop the basement. (There’s just less to choose from!) Still not sure you want to own equipment and can’t find just want you want from our used inventory?  Talk to an associate about Leasing.

Oh yeah… don’t be alarmed when you leave the shop after the sale and run into a crowd on the sidewalk.  Shep’s is on the Paranormal Society’s Ghost Tour each year during Halloween Weekend.  Our spirits rarely makes an appearance during the event though, so you’re safe in the Dungeon.  Mwaa ha ha ha  ha…

Dungeon Sale 2018 is October 24-28.  The sale is 9am-8pm Wed-Fri, 9am-5pm Saturday and 11am-5pm Sunday. Suck up your courage, dig up the family and check our our frighteningly fun sale.  

Shop Tax Free August 1-4, 2018

Is Back to School in your future?
Shop the Wisconsin Tax Free Holiday August 1-4 in our Downtown Wausau store.

Sorry, theTax Holiday is not available at our e-commerce store, shepssports.com

Clothing, hats, shoes, socks and backpacks are among the basics you’ll need on campus.  These items, individually priced $75 or less qualify so be sure to visit our large Clearance Room where even fleece and outerwear from your favorite brands may be priced right.

Be a Hero This Father’s Day: Gift Ideas Dad Will Love

We’re really good at figuring out what guys want, and it’s rarely a new tie.  Here’s a few ideas for playful, outdoorsy,  adventurous and on-the-go dads to inspire you.  Be a hero this Father’s Day.  Come home with a gift he’ll love from Wausau’s favorite Outdoor Store, where discounts in every department will make you wish you were a dad!  Good stuff starts at only $10.

 

Is dad always up for a game of catch, running with the dog, or a round of disc golf? If he’s the type who loves to get out and have a good time, he might fit into this category.

Playful dads will love these fun gifts:

  • Relaxed, comfortable clothing by Duer Jeans, Kavu, TNF, Kuhl, Patagonia, Quiksilver
  • Casual kick-around sneakers from Olukai.  He can just slide into these.
  • Disc Golf gear, indoor-outdoor Pocket Disc or Footbag
  • Spirit Accessories like fun flasks or even Pocket Cocktails for on-the-go celebrating

 

 

Outdoorsy dads want dependable, durable, helpful stuff

If dad stays out from dawn till dusk enjoying all that nature has to offer, he’s probably the outdoorsy type. Maybe he packs a bag and hikes, takes the kayak out, pedals the local bike trails. He just loves to be out and breathe in that fresh air.

Gift ideas include:

  • Performance apparel from Kuhl, Kavu, Patagonia or The North Face
  • Stable, supportive, water-friendly footwear from Teva or Salomon
  • A Pack to hold his gear from Osprey, Patagonia, The North Face
  • A handy Slingshot, flint or rescue bracelet 
  • Hydroflask Waterbottle
  • Adjustable hiking poles
  • A headlamp
  • Comfy Smartwool Socks (buy 3 get 1 free!)

Adrenaline Junky dads will get a thrill with these gifts

Is faster & more dangerous the way dad lets off steam? If he lives on the edge, you see it all over his face: he craves adventure. Feed his craving with some cool toys on Father’s Day.

Gift ideas include:

  • A bike. Yep, he probably wants new one. (Plus you get $50 in free bike accessories to give him or keep for yourself!)
  • A wakeboard, waterskis, wake surf, or wake skate from Hyperlite or HO
  • An HO neoprene vest or Accurate rope for behind the boat
  • Sun Bum sun protection (he’s going to need it)
  • Ski or Snowboard gear.  Our remaining winter 2017 gear is 50% off retail price! 

On the go dads need useful, durable travel gear

He travels. Maybe it’s for work, maybe its for play.  Either way, he needs tools to keep him organized and endure the trials and tests that all travelers encounter. Durable bags, helpful tools.  He’ll think of you whenever he’s on the road or trail.

Gift ideas include:

  • Duffle bags and luggage from Patagonia, The North Face, Dakine
  • Waterproof stuff sacks and phone cases from Outdoor Research and Croakies

 

 

Dad loved the handprint picture frames you gave him as a child (it’s probably sitting on his desk), but he’ll love quality gifts tailored to the things he loves to do. Well done you!

Get FREE Bike Accessories & Services when you Buy A Bike

(Promotion ended 7/3/18)

Get FREE bike accessories, extra discounts and FREE bike shop services at Shepherd & Schaller!

  • Our gift to you is up to $50 in select bike accessories when you purchase a bike at least $250 at Shepherd & Schaller.

Shop in our downtown Wausau store where you’ll get great advice selecting a Raleigh or Scott bike, then choose from 11 different Free items including a bike computer, cable lock, wrench set or lights, while they last.  Keep these awesome gifts for your awesome new bike or re-gift them to a friend.  This is in addition to a FREE 30-day bike tune-up AND a FREE 1-year bike check-up with your bike purchase.  And there’s even more!  You also get to purchase in-stock bike accessories including helmets, saddles and fenders at 20% off when you buy a bike.  Wow!  This is Wausau’s best bike deal!

 

 

 

 

 

 

 

 

 

 

 

See our Raleigh and Scott bikes here.

  • Choose free gifts from select qualifying items at time of bike purchase (min $250), up to $50 retail value, while they last.
  • Free gifts will be scanned at checkout and will receive a 100% discount.
  • No substitutions allowed. Free items may not be returned for refund or replacement.
  • $50 gift allowance may not be used as a discount on the bicycle instead, nor may it be transferred or used to pay for bike repairs or special orders.
  • Not retroactive to prior purchases.
  • You may forfeit the offer or choose less than $50 in free gifts at time of bike purchase, but then forfeit the remaining value.
  • If purchased bike is returned, refund will be processed minus retail price of free accessories you keep.  (Used items are not returnable.)
  • 20% off accessories discount is limited to in-stock bike accessories.
  • Free 30-day tune-up and Free 1-year check-up are yours with every bike purchased at Shepherd & Schaller. Call to schedule these services. 715-845-5432