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It’s Personal

Since 1949, it’s been personal.

1949, Our first storefront at 212 Scott Street.

1970’s store front, 324 Scott Street

With competition at every turn, an economy we all struggle in, an historic building to keep healthy, and only 24 hours in a day, running a mom and pop outdoor store is hard.  Is it worth it?    We can’t answer for anyone else, but because ours is basically a toy store for grown-ups in a community that values integrity, family and the environment, the answer is Yes! We wouldn’t have it any other way.

Our home. Historic rennovation completed in 1989.

Who wouldn’t love our job?  We offer the coolest gear for outdoor enthusiasts, the manufacturers we work with believe in the things that matter, the events we host and support make a difference, the community we work in appreciates the effort, and most importantly the customers we serve are our friends.

The presidents and CEOs of the most respected manufacturers in sport are our friends, not just names on a database. These relationships help us to know the ins and outs of the industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA

Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We don’t just sell, we shop. We personally select the products we offer, compare them, test them, inspect them and help you choose them. It’s a difference we enjoy when we shop locally ourselves and we’re told it’s meaningful to you here at Sheps. Even if it is old fashioned, it’s been personal to us since 1949.

Our Ski Demo at Granite Peak. Our entire staff gets out on the gear you see on our shelves before they recommend it to you.

The best part of what we do is watch excited customers head out with new gear that is just what they wanted, knowing we took care of all the steps necessary to bring those products to them.  We love hearing stories of adventure and family when folks come back to share.  (Join us during Christmas break – Shep’s is a gathering place for friends who can’t wait to reconnect!)

Hanging with coaches and ski patrol during a break in the action at a high school alpine race at Granite Peak. These folks make it happen.

When dad, Allen Shepherd, coined the shop tag line “It pays to play” he didn’t mean we’d get rich working this hard. He meant it is critical to invest in exercise and plan relaxation. We agree, and we feel fortunate to have 69 years of experience to guide us. So while there are moments of craziness in every day, we’re not crazy. We honestly enjoy being an independent retailer.

Patagonia Gift Ideas from Shepherd & Schaller

 

The popularity of Patagonia clothing and gear keeps rising.  Lucky Wausau area shoppers can wrap up some awesome gifts this holiday after shopping at Shepherd & Schaller in Downtown Wausau, WI.

What do we have in stock from Patagonia for Holiday 2018?  Just these few styles:

  • Black Hole Duffels and Travel Cubes
  • Black Hole Day Packs
  • Classic Day Packs
  • Truck Hats, Beanies, Wool Caps (by the dozens!)
  • Better Sweaters for men, women, children
  • Re-Tool Fleece
  • Snap-T Fleece
  • Synchilla Fleece
  • Retro Fleece
  • Down Sweater Jackets & Vests
  • Nano Puff Jackets & Vests
  • Tees, Cardigans, Dresses
  • Baby Fleece
  • Capilene Base Layers
  • Torretshell Rain Jackets and Pants
  • and SO MUCH MORE!

Special orders of out-of-stock items are welcome.  Shop Wisconsin’s Patagonia headquarters.

The Kuhl-est Gifts are at Shepherd & Schaller

It can’t be helped.  You’ll find yourself saying it over and over; “Isn’t this cool?”

Kuhl clothing is favorite for countless reasons.  Men of all ages, and all sizes, love the way they look and feel in sportswear and outerwear that is manly enough to live in the great outdoors, yet classy enough for the boardroom.

 

As for the ladies? Hard work knows no gender, and gals looking for performance-driven style love Kuhl as much as the guys do.  

Kuhl is Mountain Grown in Utah, with a commitment to original thinking, authentic character and mountain culture.  Shepherd & Schaller is the regions largest Kuhl dealer, with the largest selection of styles for hundreds of miles.  

Give a Kuhl gift this holiday!

Peek at our selection here.

  

 

Smartwool Socks Buy Three, Get One FREE

Finding the perfect gift can be difficult. But we have the perfect gift idea: Smartwool socks!

Buy three, and get the fourth FREE. Lifestyle socks. Ski socks. Biking socks. Running socks. Kids socks. Choose from thousands.  We’re not kidding.  Bright colors, fun patterns, lots of padding, a little padding.  What they all have in common is merino wool.  Visit us in Downtown Wausau and we’ll tell you all about the special sheep and special construction that makes these socks so smart.  Mix and match and take the fourth home free when you buy three.  Sale ends — never!  We always offer Buy 3 Get 1 Free.  But selection is best through the holidays.

Smartwool prides themselves in making products you will love, and that will support all of your adventures. Their socks are made from ethically sourced merino wool. Merino wool is popular because of its warmth relative to weight. Not only do Smartwool socks serve their purpose and function, but they also feel great as well. Each fiber naturally helps regulate body temperature, transports sweat away as a vapor, and cancels out odors (they tested it themselves).Once you’ve tried Smartwool socks, you may not want any other type of sock on your feet! Stop by Shepherd and Schaller to shop our hundreds of Smartwool options!

Hunt for Treasure: Prizes and Discounts at Shepherd & Schaller

Are you old enough to appreciate “Hunter’s Widow’s Weekend?”  The kick-off to holiday shopping and the consummate girls weekend started when hunters went to the woods the weekend before Thanksgiving each year.

Shepherd & Schaller continues the tradition with our annual Treasure Hunt event, where savvy shoppers can find prizes and deep discounts on outerwear, sportswear and footwear from premium outdoor brands.  You’ll know you’ve hit the jackpot when you find a special orange tag hiding quietly in our racks and displays.

It’s still the perfect time to begin your holiday shopping. November 17-18, 2018

So gather your friends, wear a little blaze orange, and shop the Treasure Hunt at Shep’s in Downtown Wausau!

324 Scott Street.  Preview our selection of brands and goods at shepssports.com

Disclaimer:  Follow printed instructions and restrictions on our Treasure Hunt tags, in store.  No substitutions.  Discounts not retroactive to prior purchases.