Featured post

It’s Personal

Since 1949, it’s been personal.

1949, Our first storefront at 212 Scott Street.

1970’s store front, 324 Scott Street

With competition at every turn, an economy we all struggle in, an historic building to keep healthy, and only 24 hours in a day, running a mom and pop outdoor store is hard.  Is it worth it?    We can’t answer for anyone else, but because ours is basically a toy store for grown-ups in a community that values integrity, family and the environment, the answer is Yes! We wouldn’t have it any other way.

Our home. Historic rennovation completed in 1989.

Who wouldn’t love our job?  We offer the coolest gear for outdoor enthusiasts, the manufacturers we work with believe in the things that matter, the events we host and support make a difference, the community we work in appreciates the effort, and most importantly the customers we serve are our friends.

The presidents and CEOs of the most respected manufacturers in sport are our friends, not just names on a database. These relationships help us to know the ins and outs of the industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA

Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We don’t just sell, we shop. We personally select the products we offer, compare them, test them, inspect them and help you choose them. It’s a difference we enjoy when we shop locally ourselves and we’re told it’s meaningful to you here at Sheps. Even if it is old fashioned, it’s been personal to us since 1949.

Our Ski Demo at Granite Peak. Our entire staff gets out on the gear you see on our shelves before they recommend it to you.

The best part of what we do is watch excited customers head out with new gear that is just what they wanted, knowing we took care of all the steps necessary to bring those products to them.  We love hearing stories of adventure and family when folks come back to share.  (Join us during Christmas break – Shep’s is a gathering place for friends who can’t wait to reconnect!)

Hanging with coaches and ski patrol during a break in the action at a high school alpine race at Granite Peak. These folks make it happen.

When dad, Allen Shepherd, coined the shop tag line “It pays to play” he didn’t mean we’d get rich working this hard. He meant it is critical to invest in exercise and plan relaxation. We agree, and we feel fortunate to have 69 years of experience to guide us. So while there are moments of craziness in every day, we’re not crazy. We honestly enjoy being an independent retailer.

Be a Hero This Father’s Day: Gift Ideas Dad Will Love

We’re really good at figuring out what guys want, and it’s rarely a new tie.  Here’s a few ideas for playful, outdoorsy,  adventurous and on-the-go dads to inspire you.  Be a hero this Father’s Day.  Come home with a gift he’ll love from Wausau’s favorite Outdoor Store, where discounts in every department will make you wish you were a dad!  Good stuff starts at only $10.

 

Is dad always up for a game of catch, running with the dog, or a round of disc golf? If he’s the type who loves to get out and have a good time, he might fit into this category.

Playful dads will love these fun gifts:

  • Relaxed, comfortable clothing by Duer Jeans, Kavu, TNF, Kuhl, Patagonia, Quiksilver
  • Casual kick-around sneakers from Olukai.  He can just slide into these.
  • Disc Golf gear, indoor-outdoor Pocket Disc or Footbag
  • Spirit Accessories like fun flasks or even Pocket Cocktails for on-the-go celebrating

 

 

Outdoorsy dads want dependable, durable, helpful stuff

If dad stays out from dawn till dusk enjoying all that nature has to offer, he’s probably the outdoorsy type. Maybe he packs a bag and hikes, takes the kayak out, pedals the local bike trails. He just loves to be out and breathe in that fresh air.

Gift ideas include:

  • Performance apparel from Kuhl, Kavu, Patagonia or The North Face
  • Stable, supportive, water-friendly footwear from Teva or Salomon
  • A Pack to hold his gear from Osprey, Patagonia, The North Face
  • A handy Slingshot, flint or rescue bracelet 
  • Hydroflask Waterbottle
  • Adjustable hiking poles
  • A headlamp
  • Comfy Smartwool Socks (buy 3 get 1 free!)

Adrenaline Junky dads will get a thrill with these gifts

Is faster & more dangerous the way dad lets off steam? If he lives on the edge, you see it all over his face: he craves adventure. Feed his craving with some cool toys on Father’s Day.

Gift ideas include:

  • A bike. Yep, he probably wants new one. (Plus you get $50 in free bike accessories to give him or keep for yourself!)
  • A wakeboard, waterskis, wake surf, or wake skate from Hyperlite or HO
  • An HO neoprene vest or Accurate rope for behind the boat
  • Sun Bum sun protection (he’s going to need it)
  • Ski or Snowboard gear.  Our remaining winter 2017 gear is 50% off retail price! 

On the go dads need useful, durable travel gear

He travels. Maybe it’s for work, maybe its for play.  Either way, he needs tools to keep him organized and endure the trials and tests that all travelers encounter. Durable bags, helpful tools.  He’ll think of you whenever he’s on the road or trail.

Gift ideas include:

  • Duffle bags and luggage from Patagonia, The North Face, Dakine
  • Waterproof stuff sacks and phone cases from Outdoor Research and Croakies

 

 

Dad loved the handprint picture frames you gave him as a child (it’s probably sitting on his desk), but he’ll love quality gifts tailored to the things he loves to do. Well done you!

Get FREE Bike Accessories & Services when you Buy A Bike

(Promotion ended 7/3/18)

Get FREE bike accessories, extra discounts and FREE bike shop services at Shepherd & Schaller!

  • Our gift to you is up to $50 in select bike accessories when you purchase a bike at least $250 at Shepherd & Schaller.

Shop in our downtown Wausau store where you’ll get great advice selecting a Raleigh or Scott bike, then choose from 11 different Free items including a bike computer, cable lock, wrench set or lights, while they last.  Keep these awesome gifts for your awesome new bike or re-gift them to a friend.  This is in addition to a FREE 30-day bike tune-up AND a FREE 1-year bike check-up with your bike purchase.  And there’s even more!  You also get to purchase in-stock bike accessories including helmets, saddles and fenders at 20% off when you buy a bike.  Wow!  This is Wausau’s best bike deal!

 

 

 

 

 

 

 

 

 

 

 

See our Raleigh and Scott bikes here.

  • Choose free gifts from select qualifying items at time of bike purchase (min $250), up to $50 retail value, while they last.
  • Free gifts will be scanned at checkout and will receive a 100% discount.
  • No substitutions allowed. Free items may not be returned for refund or replacement.
  • $50 gift allowance may not be used as a discount on the bicycle instead, nor may it be transferred or used to pay for bike repairs or special orders.
  • Not retroactive to prior purchases.
  • You may forfeit the offer or choose less than $50 in free gifts at time of bike purchase, but then forfeit the remaining value.
  • If purchased bike is returned, refund will be processed minus retail price of free accessories you keep.  (Used items are not returnable.)
  • 20% off accessories discount is limited to in-stock bike accessories.
  • Free 30-day tune-up and Free 1-year check-up are yours with every bike purchased at Shepherd & Schaller. Call to schedule these services. 715-845-5432

New Year, New Resolutions!

If you’re anything like I am, you have mixed feelings about New Year’s resolutions.

It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why so many Americans make New Year’s resolutions in the first place. But here’s the thing, how many people are successful in achieving them? I’m definitely not one of them!

I suspect it has something to do with the nature of the resolutions themselves. My guess is the majority of people want to lose weight, fall in love, or win the lottery. Which is great! Let’s do it! Being happy and healthy is super important. But we shoot for the stars and we end up making it to the tree tops because we overwhelm ourselves with these HUGE goals. So, here are our tips on how to achieve your resolutions this year.

A)  Start small. If you want to lose weight, signing up to run a marathon isn’t the best place to start. Try taking those dreaded stairs once or twice per week instead of riding the elevator. Or maybe you can shovel the driveway instead of digging that snowblower out of the corner of your garage the next time we get a snow storm. Are you sitting on the couch watching an episode of the Bachelor? Instead of forwarding through the commercials, do sit ups or leg raises during them, it’s an easy way to time yourself.

My point is, heading to the gym and thinking you have to spend hours there every day isn’t the only way to lose that weight, nor may it be the right way for you. There are tons of options to get yourself in the mindset of leading a healthy lifestyle, and it starts small. One pound at a time. Diving in head first doesn’t work for everyone and it could cause you to be overwhelmed and burnt out, therefore your interest is lost. Just remember to have fun with it!

B)  Be honest with yourself. If you’ve never held a tennis racket, planning to win Wimbledon later this year might be a stretch. The same goes for your goals, and it’s okay if you don’t know all the answers right away. Change doesn’t happen overnight, and going into a new resolution with hopes too high will almost certainly result in letdown. Want to fall in love? Start by putting yourself out there and setting up an online dating profile. Reaching that first goal will provide a sense of accomplishment and keep your motivation up. Keep in mind that everyone who has ever achieved anything first had to start at the beginning.

C)  Educate yourself. An old friend of mine had a sign hanging above her desk that read “Fail to prepare, prepare to fail.” Without the proper knowledge, you’re far more likely to fail in your new endeavors. (I personally need to educate myself on how to win the lottery. Step one: buy a ticket.) But really, you wouldn’t leave on a cross country road trip without a map, right? Well, you shouldn’t start a new goal without a good plan either. There are tons of free resources available today to help you find the answers to your questions.

D)  Have fun. If you don’t remember anything from this article, at least remember this. If you don’t have fun with what you’re doing you’re just going to be stressed out and miserable. Don’t be miserable.

So there you have it! Shep’s tips on how to accomplish your New Year’s resolutions.