Buck up and put on a Kromer

22aa6e46304e2e63aa924355225833c8Cold weather is no excuse to stay inside. While folks here may be a little “cheesy,” as in Wisconsin’s famous export, we’re serious about spending time outdoors all twelve months.  And for about nine of them you’ll find Stormy Kromer hats are a uniform in Wisconsin.

It’s the windproof boiled bool, magic pull-down earflap, awesome bow and handsome brim, though we don’t get much sun in these parts.  But most of all is because we all look so great wearing them, and have since 1903 when the famous cap was born in Wisconsin.

Our friends at Northern Michigan’s Stormy Kromer factory put together a little history video.  We like it and think you will too.  Come see us in Downtown Wausau, WI when you’re ready to pick out your first Kromer, or your tenth.  And if you didn’t catch on already, our favorite hat is Made in the USA.  Another good thing.

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Your Purchase Makes a Difference When You Shop at Shepherd & Schaller

Shop with us and your purchase does more.  Since 1949 Shepherd & Schaller has supported the greater Wausau area by contributing time, talent, dollars and merchandise to organizations that make our community a wonderful place to live.  You’ve likely been touched by these organizations, or know someone who has.  To name just a few groups we’ve been involved with:

  • Wausau Rotary Club, Wausau Kiwanis, Wausau Lions, Downtown Wausau Action Council, River District Wausau, Main Street Wausau, Central Wausau Progress, Wausau Area Chamber of Commerce, Wausau Board of Education, Grand Theater Foundation, The Women’s Community, Blessings in a Backpack, Festival of Trees supporting Aspirus Comfort Care & Hospice, Ski for Youth, Granite Peak Ski Team, Granite Peak Ski Patrol, Rib Mountain Ski Club, Wausau Nordic Ski Club and countless schools, teams and youth programs.

But you can feel good about your purchase at Shep’s for another reason too.  Many of the brands we stock feel the same way we do about corporate responsibility, recycling, treating people fairly and paying attention to the impact they make locally and globally.

7-26-16-b-d4g-520x520For example, our friends at Toad&Co make awesome clothing you love to live in and they’re thoughtful about the world we live in. Since 1997, every item of Toad&Co clothing sold contributes to creating opportunity for adults with disabilities. Their mission statement says it all: “Our Mission: To lead with integrity and weave optimism into everything we do; To create meaningful change through socially and environmentally smart business; To inspire people to live their fullest lives.”

400x225_fairtrade2Patagonia is a company famous for it’s environmental and social consciousness.  Their mission statement: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”   Visit their website to read about their efforts related to the supply chain, sourcing, Fair Trade and much more.


csr_comm_1Arc’teryx is a technical outerwear company known for it’s exquisite quality and craftsmanship. They too values long term thinking on environmental stewardship, responsible manufacturing, and community engagement.



screen-shot-2016-10-03-at-12-03-39-pmPrana is committed to Fair Trade and Sustainability practices that do no harm.  They have much to recommend if you are into being a Conscious Consumer.

Save 20% at Shep’s with your Granite Peak Ski Area Season Pass!


We love and appreciate our neighbors up the road; the great team at Granite Peak Ski Area and of course the natural playground Mother Nature has provided at Rib Mountain.

We’re showing our appreciation and invite you to share the love at Shepherd & Schaller.  Show us your 2016/17 Granite Peak Ski Area Season Pass for 20% off in-stock outerwear, sportswear, winter boots and shoes as well as ski goggles and helmets October 1-25, 2016.  (We will honor the discount if you present your season pass to other Wisconsin and Michigan ski areas too.)

Check our our great merchandise at shepssports.com and plan your purchase.

That’s it!  Appreciation is simple.  And ours is heartfelt.

Happy Ski Season!

~Your friends at Shepherd & Schaller Sporting Goods, 324 Scott Street, Downtown Wausau.

This offer does not apply to already discounted or clearance clothing or footwear, skis, snowboards, ski boots, snowboard boots, ski bindings, snowboard bindings, ski poles or equipment installation or maintenance.  Ski and snowboard equipment does have terrific sale prices which are not associated with this promotion.

The End is Near!

Hey Midwest Skiers!  Sept 30 (Friday) is the last day to get the early bird price on your Granite Peak season pass, and on new ski and snowboard equipment at Shep’s Preseason Snow Sports Sale. Why pay more on 10/1?  Tick Tock!

Need details about the Granite Peak Ski Area season pass? Here’s the details from their website:

NEW THIS YEAR: SKI FREE at Lutsen Mountains! Season Pass holders each receive TWO COMPLIMENTARY LIFT TICKETS to Lutsen Mountains (no blackout dates) during 2016-2017 season. ADDITIONAL DAYS MAY BE PURCHASED AT 50% OFF. PLUS SAVE 20% ON SKI-IN/SKI-OUT LODGING at Eagle Ridge Resort at Lutsen Mountains.

2016-17 Season Pass Sale Rates

Now – 9/30     10/1 – 11/10     After 11/10
Adult (13+)               $394                $444                $494
Child (6-12)
Senior (65+)             $294                $344                $394
Family up to Four*   $1194               $1344             $1494
Family Pass Additional Child** add $199

*(Family (up to 4): Family constitutes Parents and their own children, 22 years of age or younger.
** (Family Additional Child: $199 each additional child, 22 years of age or younger;
Note: if a 12-year-old turns 13 before November 10th, an adult pass is required.)

Any pass processed on or after Opening Day will incur an additional $10.00 processing fee for each pass. NO EXCEPTIONS.
All prices are subject to 5.5% sales tax and 3% facility enhancement fee.
Tax will be added to all prices
Season-long Rentals: Adults, $199; Children $169 (plus tax).
Add Season Equipment Rental to any Season Pass Purchase for only $199/Adult or $169/child excludes Premium or Demo skis). Season Equipment Rental must be purchased by November 10, 2016. All equipment must be returned to the Rental Shop at the end of the day.
Rental amount nonrefundable
For your convenience, please download and fill out our Season Pass Release Form and our Season Pass Rules Form or our Season Pass No Release Form. If you are unable to print, these forms are available at our main office.
If a 12 year old turns 13 on or before November 10th, 2016, an adult pass is required
How to Purchase 2016-17 Season Passes

Choose the quantity of Season Passes you would like, then click Calculate Total.
After ordering, a confirmation letter will appear on your screen. If you are unable to print the confirmation letter, we will keep a copy at Granite Peak. When you arrive to use your season pass, please be prepared to present proper identification.
Claiming Your Season Pass

Any pass processed on or after Opening Day will incur an additional $10.00 processing fee for each pass. This includes any single pass or family pass processed singularly. NO EXCEPTIONS.

To claim your season pass, bring your confirmation letter, order number, or photo ID to the Granite Peak Sales Office. You will then be asked to fill out a Season Pass Release form and Season Pass Rules Form. We will then take your photo, and you will receive your pass. Customers younger than 18 years of age will require a parent signature on the liability form.

We accept VISA, MASTERCARD, and Discover payments online. All transactions are processed by a secure server. Season passes purchased on-line may be used any day during the 2016-17 ski season; season pass purchases are non-refundable. No exceptions.

If you have further questions, feel free to contact our ticket administrators at 715.845.2846

After ordering, a confirmation letter will appear on your screen. If you are unable to print the confirmation letter, please write down your confirmation number and bring it with you to the main office. We will also keep a copy at Granite Peak. When you arrive to use your season pass, please be prepared to present proper identification.

If you have further questions, feel free to contact our ticket administrators at 715.845.2846

Carry in food and beverages of any kind are not allowed!

Do you have what it takes?

Image 1Shepherd & Schaller is Wausau’s Outdoor Store. With 67 years serving our community, we proudly offer the finest active apparel, footwear and outdoor sports equipment in the region. We’re all about the experience – the customer’s and our employee’s. And we’re growing!

Do you have what it takes? If you’re a people-person read on! You could be a great fit for our team if you’re friendly, creative, detail oriented, energetic, supportive and honest. Can you see the big picture to provide support and solutions to our guests and teammates? You’re the face of our business, providing expert and enthusiastic product advice, merchandise and general support to ensure an outstanding shopping experience. You’re prepared to talk with our retail customers, develop a relationship with them and sell our products. You’ll support the events we host and participate in.  You work as hard as you play.  This is no big box shopping experience.

We are flexible about scheduling and can work around your other obligations, but you can expect to spend nights, weekends and key shopping periods helping our customers. Lifting and carrying up to 30 lbs. is required.

We offer the coolest gear for outdoor enthusiasts, the manufacturers we work with believe in the things that matter, the events we host and support make a difference in our community and most importantly the customers we serve are our friends. As Tom Hanks says in the film ‘You’ve Got Mail,’ to us “It’s personal.”

You ski, bike, love the outdoors? You love fashion? Even better. Tell us about it. Send your resume to info@shepssport.com.


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