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It’s Personal

Since 1949, it’s been personal.

1949, Our first storefront at 212 Scott Street.

1970’s store front, 324 Scott Street

With competition at every turn, an economy we all struggle in, an historic building to keep healthy, and only 24 hours in a day, running a mom and pop outdoor store is hard.  Is it worth it?    We can’t answer for anyone else, but because ours is basically a toy store for grown-ups in a community that values integrity, family and the environment, the answer is Yes! We wouldn’t have it any other way.

Our home. Historic rennovation completed in 1989.

Who wouldn’t love our job?  We offer the coolest gear for outdoor enthusiasts, the manufacturers we work with believe in the things that matter, the events we host and support make a difference, the community we work in appreciates the effort, and most importantly the customers we serve are our friends.

The presidents and CEOs of the most respected manufacturers in sport are our friends, not just names on a database. These relationships help us to know the ins and outs of the industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA

Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We don’t just sell, we shop. We personally select the products we offer, compare them, test them, inspect them and help you choose them. It’s a difference we enjoy when we shop locally ourselves and we’re told it’s meaningful to you here at Sheps. Even if it is old fashioned, it’s been personal to us since 1949.

Our Ski Demo at Granite Peak. Our entire staff gets out on the gear you see on our shelves before they recommend it to you.

The best part of what we do is watch excited customers head out with new gear that is just what they wanted, knowing we took care of all the steps necessary to bring those products to them.  We love hearing stories of adventure and family when folks come back to share.  (Join us during Christmas break – Shep’s is a gathering place for friends who can’t wait to reconnect!)

Hanging with coaches and ski patrol during a break in the action at a high school alpine race at Granite Peak. These folks make it happen.

When dad, Allen Shepherd, coined the shop tag line “It pays to play” he didn’t mean we’d get rich working this hard. He meant it is critical to invest in exercise and plan relaxation. We agree, and we feel fortunate to have 69 years of experience to guide us. So while there are moments of craziness in every day, we’re not crazy. We honestly enjoy being an independent retailer.

Smartwool Socks Buy Three, Get One FREE

Finding the perfect gift can be difficult. But we have the perfect gift idea: Smartwool socks!

Buy three, and get the fourth FREE. Lifestyle socks. Ski socks. Biking socks. Running socks. Kids socks. Choose from thousands.  We’re not kidding.  Bright colors, fun patterns, lots of padding, a little padding.  What they all have in common is merino wool.  Visit us in Downtown Wausau and we’ll tell you all about the special sheep and special construction that makes these socks so smart.  Mix and match and take the fourth home free when you buy three.  Sale ends — never!  We always offer Buy 3 Get 1 Free.  But selection is best through the holidays.

Smartwool prides themselves in making products you will love, and that will support all of your adventures. Their socks are made from ethically sourced merino wool. Merino wool is popular because of its warmth relative to weight. Not only do Smartwool socks serve their purpose and function, but they also feel great as well. Each fiber naturally helps regulate body temperature, transports sweat away as a vapor, and cancels out odors (they tested it themselves).Once you’ve tried Smartwool socks, you may not want any other type of sock on your feet! Stop by Shepherd and Schaller to shop our hundreds of Smartwool options!

Hunt for Treasure: Prizes and Discounts at Shepherd & Schaller

Are you old enough to appreciate “Hunter’s Widow’s Weekend?”  The kick-off to holiday shopping and the consummate girls weekend started when hunters went to the woods the weekend before Thanksgiving each year.

Shepherd & Schaller continues the tradition with our annual Treasure Hunt event, where savvy shoppers can find prizes and deep discounts on outerwear, sportswear and footwear from premium outdoor brands.  You’ll know you’ve hit the jackpot when you find a special orange tag hiding quietly in our racks and displays.

It’s still the perfect time to begin your holiday shopping. November 17-18, 2018

So gather your friends, wear a little blaze orange, and shop the Treasure Hunt at Shep’s in Downtown Wausau!

324 Scott Street.  Preview our selection of brands and goods at shepssports.com

Disclaimer:  Follow printed instructions and restrictions on our Treasure Hunt tags, in store.  No substitutions.  Discounts not retroactive to prior purchases.

 

 

 

Pre-Season Sale 2018

Pumpkin Spice has nothing on us! Cozy flannels, cute booties, famous fleece, après ski goodies, epic new gear as sweet as your favorite latte. All these and so much more at the lowest prices of the season. Right here, right now!

This year’s new ski and snowboard equipment has us daydreaming about the lines we’ll carve and the fun we’ll have on slopes and trails, near and far.  Visit Shepherd & Schaller all through September for the lowest prices of the season on ski and snowboard equipment.  (Prices increase October 1st.)   Scroll below for a taste of how affordable new ski packages are.

Are you more into apple-picking and Friday night football than snowy slopes? Then our Spin the Wheel discount is for you.  Save up to 20% off the retail price on all new in-stock clothing, footwear and bags.  Yep.  That includes insulated jackets and pants, fleece, flannel, dresses, sweaters, base layers and accessories like hats, caps and mittens, backpacks, handbags and luggage.  Cozy, warm and dry is where it’s at when we help you get dressed for colorful Wisconsin fall’s and crisp winters.  Spin and Win!

Your favorite famous outdoor brands are here: Patagonia, Outdoor Research, Descente, Roxy, Quiksilver, O’Neill, Obermeyer, Picture, Dare2B, Kari Traa, Smartwool, Toad & Co, Kuhl, Aventura, Lole, Purnell, Woolrich, Pendleton, Dakine, Swany, Hestra and dozens more.

Ski and Snowboard brands: only the best will do! Volkl, Nordica, K2 Ski, Armada, Salomon, Blizzard, Rossignol, Tecnica, Head, Dalbello, Nitro, K2 Snowboard, Oakley, Prett, Smith… And we’re just getting started!  With 69 year’s history, we know what skiers want. Shop the largest selection in the region and talk with experts who love the slopes as much as you do.

Whet your appetite and check out how little you’ll pay to join the fun – if you shop by September 30th, 2018:

Dungeon Sale 2018: Used & New Ski and Snowboard Gear

October 24-28, 2018

  • Wed, Thur, Fri:  9am-8pm
  • Sat 9am-5pm
  • Sun 11am-5pm

Dungeon Sale is Wausau’s biggest sales event of ski season!  If you’re brave enough to head to the basement of our 110+ year-old building, you’ll find crazy low prices on used and new ski and snowboard equipment for the entire family.

Shep’s accepts used gear through October 10 for consignment sale.  We help price it unless you know exactly what you want out of it, and keep only 10% consignment fee (when swaps keep 20%).  After your used items sell, you’ve got ‘Shep’s Bucks’ store credit to use toward the purchase of any of our products or services.

We set the used gear up alongside our own inventory of new gear (left over from last season) and make it easy by installing ski and snowboard bindings so you only have one price to consider.

Kids gear goes fast, so most years there is a line at the door before our Wednesday morning opening at 9:00am.  Have no fear, there is usually enough selection to satisfy shoppers all through the five-day event.  The basement is stocked with Alpine Ski, X-C Ski and Snowboard equipment.

You’ll want to shop upstairs too, where the latest 2018-19 gear is also on sale along with the season’s best outerwear, sportswear and accessories like helmets, goggles, wax, tuning supplies and more.  You can even combine the great used gear you find in the Dungeon with new equipment from upstairs at Shep’s low “package price.”  All clothing and accessories are at least 20% off during Dungeon Sale and we’ve got lots of other great specials going on.

To top it off we have crazy deals on shop work, like binding adjustments or re-mounts on dungeon gear for only $15, a full ski tune-up for only $34.99 (reg $55), and register to win a Free Granite Peak season pass which you can register for while you shop.

Once the Dungeon Sale is officially over, you are still free to shop the basement. (There’s just less to choose from!)

Oh yeah… don’t be alarmed when you leave the shop after the sale and run into a crowd on the sidewalk.  Shep’s is on the Paranormal Society’s Ghost Tour each year during Halloween Weekend.  Our spirits rarely make an appearance during the event though, so you’re safe in the Dungeon.  Mwaa ha ha ha  ha…

Dungeon Sale 2018 is October 24-28.  The sale is 9am-8pm Wed-Fri, 9am-5pm Saturday and 11am-5pm Sunday.  Dungeon Sale Rules

Suck up your courage, dig up the family and check our our frighteningly fun sale.  

 

 

 

Shop Tax Free August 1-4, 2018

Is Back to School in your future?
Shop the Wisconsin Tax Free Holiday August 1-4 in our Downtown Wausau store.

Sorry, theTax Holiday is not available at our e-commerce store, shepssports.com

Clothing, hats, shoes, socks and backpacks are among the basics you’ll need on campus.  These items, individually priced $75 or less qualify so be sure to visit our large Clearance Room where even fleece and outerwear from your favorite brands may be priced right.