Featured

We Love Your Look

To outfit and inspire those passionate about the outdoors and who value durability and quality craftsmanship. That’s the mission of our Clothing department at Shepherd & Schaller.

Mountain Khakis Sagebrush Dress

Living the outdoor lifestyle might mean you’re on the first chairlift, you log 100 miles on the bike each weekend, hike and paddle Superior’s North Shore often, love to explore the woods for work and play in all weather. It can also mean you prefer indoors, surrounded by rustic decor, visit the ski area just for a seat by the chalet fireplace or venture outside only for walks in the dog park. No judgement here. Dressing for comfort and performance wherever you spend your day is a style all it’s own. It’s a look. And we love it.

Kuhl Brand. We dare you to shop it without saying “cool!”

We hold our brands to a high standard, just as you expect. To be exceptional stewards of our store values and community, demonstrating integrity, quality and pride. Delivering premium, durable, bold timeless fashion.

Each season we put every brand we stock under a microscope. Is their manufacturing chain transparent? Are they good stewards of the environment? Do they participate in initiatives that support quality of life? Do they use organic and recycled materials? Do our customers love what they buy?

New brands made the cut this season and we think you’ll like what you see when you visit us here in Downtown Wausau. If you’re even just a little tuned-in to the outdoor lifestyle, mountain culture and heritage clothing brands, you’ve likely heard of them:

Mountain Khakis Buckrail Jacket
  • Mountain Khakis
  • Fjallraven
  • EMU Shoes
  • Pendleton Footwear (We’ve always offered Pendleton Home and classics.)

New fall fashions arrive daily. Preview at shepssports.com and shop our full collection in store. The beloved brands you count on for outerwear and sportswear are here too, including these favorites:

Fjallraven Abisko Trekking Tights
  • Patagonia
  • The North Face
  • Outdoor Research
  • Descente
  • Obermeyer
  • Kavu
  • Kuhl
  • Toad & Co
  • Sherpa
Pendleton Rain Jacket and Boots
EMU Australia Pioneer Boots

It’s time to go XC Skiing!

9 Mile Recreational Center in Marathon County (Rib Mountain) Wisconsin opens for the season December 16, 2019 (photo parc-nature-les-forestiers-de-saint-lazare-hiver)


You know how the cable company bundles their products?  Shepherd & Schaller does it too.  The difference is, our packages are easy to understand and save you real money!   Just buy at least two pieces of ski or snowboard equipment (Board + Binding, Ski + Pole, Ski + Boots, etc.) and get our lowest price on each.  Easy.

Of course we offer Shep’s sale price on individual items too, so you’ll save when you shop with us even if you only need one new piece of equipment this year. Pre-shop our ski gear at shepssports.com, but get the lowest bundled-package price in our downtown Wausau, WI store.

Gifts for Outdoors & More

Shep’s is all about fun outdoors. You can count on discounts and sale prices for Black Friday and beyond. So here’s a little inspiration for gift giving you may not have expected from us. Happy Thanksgiving friends!

Photo: Fjallraven. Shep’s has a large stock of Kanken packs in several colors and sizes.

Tis the Season: Black Friday 2019

Happy Holidays! Merry Christmas! Happy Thanksgiving! Our favorite time of the year.

The deepest discounts and best deals of the season are our Black Friday Event special offers. Even better, you can shop over 10 days during our regular business hours November 29-December 8 at our downtown Wausau, WI store. No need to get up early or miss the Hallmark movie with the family!

Shepherd & Schaller’s Back Friday event features Jackets, fleece, gloves, goggles, helmets, skis, snowboards, boots and fun outdoor gifts for everyone. Surprising things to complement your outdoor lifestyle. Preview a few of our very best deals below:

Disclaimer: Black Friday items are not available for special order. When they’re gone, they’re gone! Black Friday discounts may not be combined with other discounts, coupons or special offers. Black Friday prices are not retroactive.

Share the Warmth

Bring us your donation of gently used outerwear and you’ll get 20% off your purchase of new outerwear, sportswear, footwear, bags, goggles and helmets here at Shepherd & Schaller in Downtown Wausau. November 12-Dec 31, 2019.

Mother Nature is handing us an old fashioned winter. Which means those who are struggling will suffer even more. Join us in supporting Wausau Area Warming Centers and the Women’s Community by donating gently used coats, boots, mittens and hats for men, women and children.

Don’t have something to donate? We have hats and small items available for purchase to donate and earn the discount.

Disclaimer: Not retroactive to prior purchases, discount may not be combined with other discounts or offers, discount does not apply to product categories not listed here.

We’ve Got You Covered

You’re covered. In fleece, in merino wool, in premium insulations, in comfortable fabrics that wick and warm. These are the secret to dressing well for Wisconsin winters. The clothing selection at Shepherd & Schaller will surprise you, especially if you think we’re only about skiing.

It starts with base layers. Non-itchy Merino wool naturally helps regulate body temperature, transports sweat away as a vapor, and cancels out odors.

More than 70 premium clothing and shoe brands are here to give you a huge selection of performance-focused styles. You’ll feel like you’re shopping in a trendy Rocky Mountain ski village, only at much lower prices.

We start next to skin and go all the way to outerwear.

  • Underwear & Base Layers
  • Socks, Shoes, Boots
  • Shirts, Sweaters, Fleece
  • Pants, Shorts, Skirts, Dresses
  • Jackets, Coats, Snow Pants
  • Hats, Mittens, Face Masks
  • Rustic, Dressy, Sporty, Serious: all are represented.
Pendleton is just one of the heritage brands stocked at Shepherd & Schaller.

Surprise! In addition to ski jackets and pants, we also offer elegant and rustic styles that will take you from work or school to dinner, performing in all kinds of weather. Our trend setting shoes, boots and booties in weather-proof materials complete your outfit . You can work, play and party in clothes and footwear you find at Shepherd & Schaller.

Just a few of the awesome 2019/20 styles in store from Sorel. Come see dozens more from EMU Australia, Chaco’s, Salomon, Thorogood, Pendleton and more.

What about kids? Young ones, size 2T- size 16, are covered in performance outerwear at Shep’s. Jackets and pants they’ll love and you can pass down for years. When the kids are warm and dry, the whole family has more fun outdoors. We’ll help you identify materials and construction that will do the trick. Quality truly makes a difference.

Hint: For a day of happy memory making, dress kids in the same quality you wear. We offer nothing less at Shep’s.

We love helping you see the value in premium jackets and snow pants. With so many built-in features and benefits to show you it’s always exciting for us and it’s what we’re known for. Shop our Downtown Wausau, WI store or online at shepssports.com. Here’s a sneak peak:

  • Rugged outdoor looks from Kuhl and Mountain Khakis
  • Fresh, fun styles from Picture Organic and Kari Era
  • Classics from Patagonia, Outdoor Research and Sherpa Designs
  • Alpine styles from Descente
  • Euro flair from Fjallraven and Luhta
  • Freestyle style from O’neill, Quiksilver and Roxy