Smartwool by the Thousands!

We know our friends wait patiently for our mega-shipments of Smartwool to arrive, and we’re happy to say that for those of you waiting for SOCKS, your wait is over!!!

Just arrived: thousands of your favorite comfortable, cozy, dry, warm, odorless, fast drying, antimicrobial socks for everyone in the family – the newborn to the grandpa. You’ll see colors, stripes, flowers, argyle, dots, cable knit, and more. Run or hike socks, ski & snowboard socks, lifestyle socks, women’s tights, and MORE!

Stop in and stock up while options in your size are plenty! See you (and your chilly feet) soon!

Here's a peek of what goes on in our back room when Smartwool gets here. Whew!
Here’s a peek of what goes on in our back room when Smartwool gets here. Whew!

Preseason Snow Sports Sale on NOW through Sept. 30th.

Spread the word! Shep’s month-long Preseason Snow Sports Sale is on in our Downtown Wausau store! Now’s your chance to get the very best selection of all the gear you need for winter. Make it a happy, fun, and warm one with new ski & snowboard equipment at the lowest prices of the season, and savings on all footwear, winter clothing, accessories, helmets & goggles! You’ll spin the wheel for savings. Maybe even do a little snow dance to celebrate Preseason with us.

Shop now… winter is coming!

Discounts & Spin to Save promotion are valid in store only. Discounts are not retroactive to prior purchases.  Visit us in Downtown Wausau!

*Restrictions apply during our Spin to Save Event:  

1.  Discounts may not be combined with any other offer.  Discount is awarded at the time of purchase and is not retroactive to prior purchases.
2.  Customer may spin the wheel once per transaction/purchase.
3.  Spin the Wheel discounts do not apply to skis, snowboards, boots, bindings or poles – these are deeply discounted to celebrate Preseason!
4.  Spin the Wheel discounts do not apply to Yakima products
5.  Spin the Wheel discounts do not apply to Clearance Items which have “Dot Discounts” already marked.
6.  Spin the Wheel discounts do not apply to Kayak, Bike, Camping or Tennis merchandise
7.  Spin the Wheel discount offer ends Sept 30, 2017.
8.  Preseason Sale prices are available in our Downtown Wausau, WI store only, not online at Sorry!

Party with us – We’re 65!


Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI.  1949. Founded by Allen Shepherd and Stan Schaller.


A big crowd!  1961


65-years-old and we’ve never looked better.  Why not celebrate our 65th Anniversary rather than let it slide by while waiting in line for an AARP card?  Let’s PAR-TAY!

Sept 18-20th, smack in the middle of our month-long Preseason Snow Sports Sale, Shepherd & Schaller Sporting Goods will give you the gifts.  Register to win a free season pass to Granite Peak Ski Area (the midwest’s premier destination with another brand new high speed 6-pack chairlift to enjoy.)  You could also win a free Night Pass to introduce a friend to skiing or snowboarding too.  Other great prizes are on tap, along with special savings like these:

  • Buy 3 Get 1 Free Smartwool Socks
  • 65% off select Winter Outerwear
  • Get Half Off your 2nd pair of Shoes
  • Get Half Off matching snow pants with every new Ski or Snowboard Jacket
  • Spin the Discount Wheel for up to 20% off any in stock winter clothing or footwear item

Unfortunately you can’t combine these great Anniversary Event deals with other discounts or offers.

Join us November 15th too, when we host a proper Apres Ski Party at the Grand Theater in Downtown Wausau following Warren Miller’s “No Turning Back”, which just happens to be the famous filmmakers homage to 65 years of mountain culture and adventure film making.

There’s  that magic number 65 again.

Sidewalk Sale 2014

The weekend is almost upon us: when tents cover the parking lots, when racks line the sidewalks, and deals are all around. We’ve been doing sidewalk sales for nearly 65 years & we hope you’ll join us again this year to score some of the biggest deals of the year. Prices are never lower!

We’ll have a tent, a sidewalk, and a store FULL of deals. We’re talking up to 90% off summer & winter apparel, (absolute minimum of 50% off ski & snowboard outerwear!), 30-50% off new summer clothing & footwear, 40% off snowboard equipment and 50% off alpine ski equipment, killer deals on bikes, tubes, waterskis & wakeboards, camp supplies  & accessories, and more.

Join us for Wausau’s Big Weekend! Just a couple of days away!Screen Shot 2014-07-03 at 11.49.20 AM

SIA Snow Show 2014

Last week, Robb, T, Rachel, and I traveled to Denver, Colorado for the annual SIA Snow Show to get a look at all the new ski and snowboard gear for next season.  And I have to say it: we are excited!!!  So much great gear to bring you next winter.

To give you a small peak into the show, as well as a preview into next year’s potential gear offerings, I snapped a few photographs during the show.  Enjoy!