Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Alpine skis, Shepherd & Schaller Sporting Goods, 1989
A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI
Scott Street, Downtown Wausau, WI
Hunting, fishing, bowling, skiing, awards and more!
Trend setting winter outerwear, 1961
Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989
Storefront 1970’s-1988.
Ski fashion, 1989. Neon! Shepherd & Schaller Sporting Goods, Wausau, WI
Sales rep with customers at Shepherd & Schaller, 1961
Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949.
Founded by Allen Shepherd and Stan Schaller.
Alpine ski boots, Shepherd & Schaller 1989
Sportswear for the sport minded. Shepherd & Schaller, 1961.
Gift with purchase, 1950s
A big crowd! 1961
Wausau Herald ad. 1961
New fishing pole, 1961.
Water skis and snow skis. 1961.
Hunting department, Shepherd & Schaller 1989.
