Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Storefront 1970’s-1988.
Sportswear for the sport minded. Shepherd & Schaller, 1961.
A big crowd! 1961
New fishing pole, 1961.
Scott Street, Downtown Wausau, WI
A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI
