Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989
Wausau Herald ad. 1961
A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI
Storefront 1970’s-1988.
Sportswear for the sport minded. Shepherd & Schaller, 1961.
