Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Gift with purchase, 1950s
New fishing pole, 1961.
Hunting department, Shepherd & Schaller 1989.
Wausau Herald ad. 1961
Sportswear for the sport minded. Shepherd & Schaller, 1961.
A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI
Sales rep with customers at Shepherd & Schaller, 1961
Trend setting winter outerwear, 1961
Hunting, fishing, bowling, skiing, awards and more!
Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989
Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949.
Founded by Allen Shepherd and Stan Schaller.
