Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949.
Founded by Allen Shepherd and Stan Schaller.
Sportswear for the sport minded. Shepherd & Schaller, 1961.
Scott Street, Downtown Wausau, WI
Storefront 1970’s-1988.
New fishing pole, 1961.
Alpine ski boots, Shepherd & Schaller 1989
Wausau Herald ad. 1961
Water skis and snow skis. 1961.
Hunting department, Shepherd & Schaller 1989.
A big crowd! 1961
Hunting, fishing, bowling, skiing, awards and more!
