Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Gift with purchase, 1950s
New fishing pole, 1961.
Storefront 1970’s-1988.
Water skis and snow skis. 1961.
Sportswear for the sport minded. Shepherd & Schaller, 1961.
