Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Sportswear for the sport minded. Shepherd & Schaller, 1961.
Alpine ski boots, Shepherd & Schaller 1989
Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989
Hunting department, Shepherd & Schaller 1989.
Wausau Herald ad. 1961
Storefront 1970’s-1988.
Gift with purchase, 1950s
Sales rep with customers at Shepherd & Schaller, 1961
A big crowd! 1961
Hunting, fishing, bowling, skiing, awards and more!
