It’s Personal

Since 1949, it’s been personal.

Our family-owned shop is a place full of nostalgia and pride and we’re here to serve you.  With our team of outdoor enthusiasts we personally select the equipment, clothes and shoes we offer. The coolest gear, engineered to perform and inspire.  And we understand your hard-earned money and valuable time matter.  We get it.

1949, Our first storefront at 212 Scott Street.
1970’s store front, 324 Scott Street The events we host and support make a difference in our community.  We do business in a historic building in a charming downtown in the beautiful North Woods.

Leaders of the most respected outdoor brands from around the world are our friends.  Their brands are transparent.  Committed to the environment and fair trade.  These relationships help us to know the ins and outs of the outdoor industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA
Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We feel fortunate to have 70+ years experience to guide us as we serve you, personally.

A Wheel of a Deal for Your Graduate

Do you have a high school, college or other graduate on your shopping list this Spring?  How about a new Bike for the road to their new adventure?

Buy a Bike at Shep’s sale price and get *$25 in free bike accessories, a FREE 30-day Check up and FREE 1-year Tune-up!  Road bikes, Mountain Bikes, Comfort and BMX bikes are all included.  Of course we’ll install the computer, basket, rack, lights or other gear you select for free.

Want more than $25 in accessories? We’ll give you 20% off the additional items you select (beyond the $25 items).

Choose from our extensive selection of locks, computers, lights, baskets, pumps, saddles, bags, fenders, helmets and much, much more.  Shep’s is Wausau’s bike shop, and we think graduation is worth celebrating.  You’ve earned it!

Is your graduate off to new locals? We can pack and ship your new bike too.  Just ask.

Bring your graduation announcement or invitation to qualify for this special offer and we’ll help you choose the perfect bike for your graduate.

Offer ends June 30, 2014

*$25 free bike accessories must be selected from in-stock inventory and will be calculated at retail price.  Does not include special-order items.  Sorry, children’s bicycles are not included.

And hey, be sure your younger graduates are ready for the season too.   Have them attend Bicycle Wausau Rodeo & Safety Day, Saturday, May 10, 2014 at the Marathon County Public Library

Snow Sports Gear, Outdoor Clothing and Your Spring Cleaning List

Sad as it may make you, the snow will eventually melt here in Wausau (Wisconsin’s winter wonderland) and it will be time to put your technical outerwear and ski equipment into storage. Prepare your gear properly and you’ll reap the benefits of long life and premium performance.

Washing your jacket, pants or other outdoor apparel is important to the long life of your garment and is just as easy as washing your other laundry.  Just follow the care label on your outerwear which is specific to your garment (and related to any warranty that may be in

Care labels are fun to read. No, really!

place), avoiding common detergents like Tide, Cheer, Gain, All, etc. which are too harsh for your technical outerwear. They’re great at getting stains out, but just as ruthless in their treatment of waterproofing materials.

You can get your favorite clothing clean at home without disturbing the DWR (durable water repellent) coating or clogging the waterproof/breathable membrane (commonly referred to as Goretex), which can be destroyed by dry cleaning, by using non-detergent soaps made specifically for technical gear.  And you can do it with confidence that the environment won’t be a casualty of your spring cleaning efforts.  Pick a liquid, free-rinsing soap to use on your garment. Do not use powder detergents which will clog the pores of your waterproof breathable membrane in your jacket or pant, and steer clear of products with surfactants, detergents, bleaches, softeners, conditioners, or perfumes which can contain waxes or oils or can be hydrophilic, or water-absorbing, which is the opposite of what you paid for when you bought your outerwear.

Our favorite is Tech Wash, which maintains the breathability and original water repellency of your outdoor clothing and can be used in your washing machine or sink. ( Another great choice is Granger’s G-Wash Cleaner.)

Nikwax, the maker of Tech Wash, also makes waterproofing products for any garments that have lost their water repellency or never had it in the first place.

Nikwax TX-Direct restores waterproof/breathable coatings on clothing and gear.
Nikwax Tech Wash can be used in your machine or when washing by hand.

You’ll find spray-on or wash-in waterproofing solutions, treatments for fabric, leather and shoes, and more.  Shep’s carries Nikwax year round for your snow clothing, fleece garments, bags, raingear, tents, and more. Remember to read the label on your gear!

 

Now, what to do with your skis or snowboard when the chairlifts stop turning?  Proper storage is easy and will make a difference in the performance you see and feel next season.

It starts with a professional tune-up, like the 10-step stone grind and storage hand-wax we offer at Shep’s.  But if you tune your own equipment or can’t get to a local shop consider doing the following:

  1. Make sure all rust is removed from the edges of your skis or board.  (This can be avoided if you wipe the edges off when you come off the hill each day.)
  2. Once your edges are clean, remove the wax from your bases.  Shep’s stocks Swix base cleaner for this purpose.
  3. With a clean base and smooth edges, and using a hot iron made especially for this purpose, generously apply storage wax, covering the edges.  When the wax is cool and set, leave it alone.  It will protect your edges and bases during the off-season.  The storage wax should be scraped off and removed again when your next ski season begins.
  4. Visually inspect your bindings.  Snowboard bindings are full of parts that like to work loose over time and are notorious for causing missed runs during the season due to missing straps.  Check that you are not missing any screws, washers, nuts or straps and replace them.  (Hint: check these before or after each outing during the season too!)  For their safety skiers are urged to leave all binding work to a certified technician who is trained and tested by the binding manufacturer each season.
  5. Store your board and skis in a well-ventilated space, away from direct light.  Avoid the garage.
  6. If you must keep your skis or board in a garage, hand them on a wall or place a carpet square or even cardboard underneath to reduce the growth of rust due to moisture moving up from the cement.

    You may not have drool-worthy storage like this, but try to keep your gear in a well ventilated space and take care to avoid rust and damage from UV light.

Shepherd & Schaller Sporting Goods offers free summer ski and board storage when you purchase a complete tune-up.  We will treat your edges and bases to a new finish, store them in “winter wax” which to them is like a month at the spa, and have them freshly waxed, scraped and ready for you come fall.  In addition, we can set your bindings for the new season, all while leaving you room in your closet for your water skis and wakeboard!  It is good practice to have your ski and snowboard bindings inspected by a certified tech at the beginning of each season.  Any time your equipment is not used for a stretch of time there is risk that moving parts become unhealthy.  You also need your ski bindings adjusted each season because even if your height, weight, ability and boot sole length stay the same, your age changes, and all are calculated together to arrive at the proper setting formula.  

We’d love to help you select brand new equipment each season, but a little TLC and proper cleaning and storage will keep your gear healthy and money in your pocket for that special purchase when the time is right, instead of replacing gear you ruined accidentally.

Call us if you’re not sure how to care for any of your sporting equipment.  We’re here to help! 715-845-5432