Category: Heritage

Thank you for making us 2024 Business of the Year!

We’re feeling humble, proud and oh so grateful to our work family, vendors and Community. The hundreds of first class teammates over 75 years; every single one, makes a huge contribution and impact.  This one’s for you team! 

“We are thrilled to share that Shepherd & Schaller, a cornerstone of downtown Wausau for 75 years, has been honored with the 2024 Business of the Year Award by the Wisconsin Main Street Program! 

The award was presented on March 13th in Menomonie, Wisconsin, recognizing Shepherd & Schaller’s incredible impact on the Wausau community, their dedication to outdoor recreation, and their commitment to small business excellence. Wausau River District proudly nominated them for this well-deserved recognition.”

–Callie Wulk, Executive Director 

Wausau River District, Inc. 

Thank you for the nomination  Wausau River District, thank you #wisconsinmainstreetprogram for the award. .  And thank you #wausau #Wisconsin for shopping with us for 75 years.  76 starts now!

Preseason Ski Sale On Now, Ends Oct 26 at Shep’s

It’s here! 24/25 gear from your favorite ski and snowboard brands. Shop NOW, for the lowest prices and best selection of the season.  Preseason Sale ends Oct 26, 2024.

Armanda, Atomic, Blizzard, Dalbello, Dynastar, Elan, Head, Giro, K2, Lang, Leki, Look, Marker, Nordica, Oakley, POC, Rossignol, Salomon, Smith, Tecnica, Tyrolia, Volkl and more!

Kids growing? Do you have healthy, old ski gear to move out of storage? Turn your old gear into Shep’s Store Credit!  We will accept it through Oct 12th, 2024.  Click here for details about DUNGEON SALE, where you can buy used and new gear at prices so low it’s frightening! Wausau’s favorite Ski Swap happens the third week of October, every year at Shepherd and Schaller.

Celebrating Scandi Style in Wisconsin at Shepherd and Schaller Sports

Dale of Norway has been making iconic sweaters since 1879

They wrote the book on outdoor adventure in all kinds of weather. So, as we strive to offer the very best functional garments for the outdoors, heritage brands from Norway and Sweden top our list. Some of these iconic brands think Shepherd and Schaller is just a kid, at 75-years-young. Shop them on our web store as well:

Fjallraven bags and apparel are rugged and designed simply

Helly Hansen is Norway’s outerwear expert for 140 years

Kari Traa designs for women, by women

Pendleton’s home in Wausau is at Shepherd and Schaller

We’re celebrating our 75th Anniversary in 2024 with heritage brands that share our commitment to quality and goal of celebrating and loving the outdoors

Shepherd and Schaller Sporting Goods is proud to offer Pendleton, a family-owned company with a rich heritage of quality craftsmanship and American-made products.

We’re celebrating our 75th Anniversary in 2024 with heritage brands that share our commitment to quality and goal of celebrating and loving the outdoors

Theresa Shepherd

Heritage brands are the focus at Shepherd and Schaller in downtown Wausau, WI, where two levels of shopping includes Pendleton clothing, blankets, and accessories. Click photo to shop Pendleton at shepssports.com.

Pendleton owns and operates six operational facilities:

+ Pendleton Woolen Mill
Washougal, Washington
Mill built in 1910
Weaves blankets and fabrics for apparel, home, upholstery products
Store located at mill site

+Pendleton Woolen Mill
Pendleton, Oregon
Mill built in 1895
Weaves all jacquard blankets and fabric for apparel
Store located at mill site

+Columbia Wool
Portland, Oregon

+Pendleton Distribution Center
Bellevue, Nebraska

+Pendleton Distribution Center
Portland, Oregon

+Pendleton Corporate Headquarters
Portland, Oregon

Additionally, the company owns and operates more than 38 Pendleton stores across the United States.