Uncategorized | Outdoors Starts In Here

February is Love Month. Shop & Ski Local and We’ll Share the Love with a Discount You’ll Love.

Hey, Wausau! Shop local, Ski local and spread the love with us.

February is Love Month at Shepherd & Schaller. We love our Downtown Wausau, Wisconsin neighbors, and friends at Granite Peak Ski Area and know you do too. Bring us your (not more than two-day old) Granite Peak Lift Pass or receipt from a Downtown Wausau Third Street shop or restaurant and get an extra 10% off our regular and sale priced in-stock Outerwear, Sportswear or Footwear. Our friends at Evolutions in Design are joining us and will accept receipts from neighboring shops for 10% of select merchandise throughout February too. Awesome, right? Thank you for supporting the businesses that make Wausau a great place to shop, dine, visit and a better place to live. Only a few restrictions apply.

Discount does not apply to Green Dot clearance items.
Discount does not apply to Equipment (skis, boots, snowboards, bikes, tents, etc.)
Discount does not apply to Special Orders of items not currently in stock, or never in stock.
Discount is not retroactive to prior purchases.
Receipts cannot be combined to achieve more than a 10% discount.
Discount may not be used toward Gift Card purchases, Rentals, Tune-ups or Repairs.
Wausau Third Street Shop, Restaurant or Tavern receipt must be dated within two days of presentation to qualify. We must be able to read the receipt.
Promotion is effective February 1-28, 2015.
Third Street Receipts must be dated January 30-Feb 26.
A current Granite Peak Ski Area Lift Pass will also be accepted in lieu of a Third Street receipt as outlined above

Hundies Matter! Shepherd & Schaller is Wisconsin Ski Racing HQ

Calling All Ski Racers!

Wausau is Wisconsin’s Ski Destination, and Shepherd & Schaller is headquarters to Alpine and Cross Country Racers alike. Are you part of a team? Interested in trying something new? Have your eye set on a Gold Medal? Come see us. Racing equipment and maintenance is highly specialized and regulated. You’ll want expert help and with 65 years experience, Shepherd & Schaller is where the experts shop, tune and wax their skis.

We partner with Granite Peak Ski Team and support Wausau Nordic Ski Club skiers, offering team members special pricing on race equipment. We also contribute significantly to their ski swaps and support their fundraising activities year-round. Visit or call for contact info and details! 715-845-5432.

Good stuff happening above the Dungeon at Shepherd & Schaller Oct. 22-26

You’ve just found the perfect ski boots for the little one, new skis and poles for dad, and mom is excited about her new ski package at Shepherd & Schaller’s famous Dungeon Sale, October 22-26, 2014. You know the one – it’s the sale where you’ll find scary-good prices on new and used ski and snowboard equipment for the whole family!

It’s time to head upstairs for great deals on Outerwear, Sportswear, Footwear and Accessories for ski season! We can’t name our famous names, because the deals are too good to advertise. But, here’s what you’ll find for five amazing ski-sale days:

Buy 3 Get 1 Free: Smartwool Socks (20% off a single pair if you prefer)
20% off all in-stock Outerwear for adults and kids. (Kids from size 2T through 16/XL). Includes Jackets, Pants, Fleece, Mittens & Gloves, Hats and Balaclavas. Base Layers too.
20% off all in-stock Sportswear. Sweaters, Pants, Leggings, Tops, Shirts, Skirts, Dresses, Hoodies, T-Shirts. All of it.
20% off all in-stock Footwear. Running Shoes, Winter Boots and outdoor Fashion Footwear.
20% off in-stock necessities including: Handbags, Backpacks, Water Bottles and Home Decor
20% off in-stock Helmets and Goggles
20% off in-stock tuning tools and wax
Ski Binding Adjustments and Remounts for ski equipment purchased in the Dungeon Sale = $10
Complete 10-step Ski Tune, including hot wax $34.99 (Reg. $55)
50% off select in-season shoes and boots
Sale prices on all of our new 2014/15 Ski and Snowboard Equipment. Save even more when you bundle your purchase to include skis, boots, bindings, poles or board, boot and binding.
50% off remaining 2013/14 outerwear for adults and kids
Demon Phantom Audio Helmet $49.99 (Reg. $69)
Giro Bevel Helmet $39.99 (Reg $65)
Scott Little People Goggle $11.99 (Reg $19)
Scott Classic Goggle $19.99 (Reg $42)
Scott Strike Goggle $29.99 (Reg $75)
Scott Heli OTG Goggle $29.99 (Reg $65)

What’s not included you ask? Only a few items we are restricted from discounting like Yakima, and some year-round things like kayaks, camping accessories and bike accessories. (We do have sale “Shep’s” prices on remaining water sports, bicycles and some camping gear.)

Please Share Just One Warm Coat. Coat Drive at Shepherd & Schaller 9/18/14 – 10/31/14

Shepherd and Schaller is pleased to partner with One Warm Coat^®, warming communities…one coat at a time.

Forecasters are warning of another brutal winter. While the need for warm coats has never been greater, it has also never been easier to meet this vital need in our community. Shepherd & Schaller Sporting Goods invites area residents to join us in an effort to ensure that no one goes without a warm coat this winter.

We’re holding a One Warm Coat drive and will be collecting clean, gently used warm coats. One Warm Coat is dedicated to collecting and distributing gently used warm coats–free of charge and without discrimination–directly to local children and adults in the local area. The coat drive program provides an easy way for individuals and families to make a difference in the lives of their neighbors by simply passing along coats and jackets that are no longer needed.

Shep’s invites you to drop off your clean, gently used coats and jackets at Shepherd & Schaller Sporting Goods, 324 Scott Street in Downtown Wausau, *September 18- October 31 during store hours. The process is simple: you drop off your extra coat and Shepherd & Schaller takes care of the rest. All donated coats will be given to the Wausau Women’s Community for distribution to local people in need. If you do not have a coat to donate, you can help provide a warmer winter by texting “WARM” to 80100 to donate $10 to One Warm Coat.

* Receive a coupon for 25% off a new insulated coat or jacket from Shepherd & Schaller’s in-stock inventory when you make a donation and purchase September 18-21. Donations made After September 21 will receive a coupon for 10% off a new insulated coat or jacket from Shepherd & Schaller’s in-stock inventory. Coupons do not apply to the purchase of rain or fleece jackets. Discounts are not retroactive to prior purchases.

One Warm Coat is national non-profit organization that supports and encourages coat drives. It helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute the coats free to people in need. More than four million coats have been provided to those in need at no cost since its inception in 1992.

Party with us – We’re 65!

65-years-old and we’ve never looked better. Why not celebrate our 65th Anniversary rather than let it slide by while waiting in line for an AARP card? Let’s PAR-TAY!

Sept 18-20th, smack in the middle of our month-long Preseason Snow Sports Sale, Shepherd & Schaller Sporting Goods will give you the gifts. Register to win a free season pass to Granite Peak Ski Area (the midwest’s premier destination with another brand new high speed 6-pack chairlift to enjoy.) You could also win a free Night Pass to introduce a friend to skiing or snowboarding too. Other great prizes are on tap, along with special savings like these:

Buy 3 Get 1 Free Smartwool Socks
65% off select Winter Outerwear
Get Half Off your 2nd pair of Shoes
Get Half Off matching snow pants with every new Ski or Snowboard Jacket
Spin the Discount Wheel for up to 20% off any in stock winter clothing or footwear item

Unfortunately you can’t combine these great Anniversary Event deals with other discounts or offers.

Join us November 15th too, when we host a proper Apres Ski Party at the Grand Theater in Downtown Wausau following Warren Miller’s “No Turning Back”, which just happens to be the famous filmmakers homage to 65 years of mountain culture and adventure film making.

There’s that magic number 65 again.