Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Storefront 1970’s-1988.
Scott Street, Downtown Wausau, WI
New fishing pole, 1961.
Alpine skis, Shepherd & Schaller Sporting Goods, 1989
A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI
Hunting, fishing, bowling, skiing, awards and more!
Sportswear for the sport minded. Shepherd & Schaller, 1961.
Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949.
Founded by Allen Shepherd and Stan Schaller.
Wausau Herald ad. 1961
Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989
Trend setting winter outerwear, 1961
Gift with purchase, 1950s
Water skis and snow skis. 1961.
Hunting department, Shepherd & Schaller 1989.
Sales rep with customers at Shepherd & Schaller, 1961
Ski fashion, 1989. Neon! Shepherd & Schaller Sporting Goods, Wausau, WI
A big crowd! 1961
Alpine ski boots, Shepherd & Schaller 1989
