Do you dare to shop the Dungeon? Shepherd & Schaller’s famous used ski and snowboard sale draws shoppers from throughout the midwest.

Dig up the family and shop used and new ski gear for the whole family at prices so low it’s frightening! Wednesday-Friday 9am-8pm, Saturday 9am-5pm, Sunday 11am-5pm. This is Wausau’s biggest ski sale of the year.
Do you dare to shop the Dungeon? Shepherd & Schaller’s famous used ski and snowboard sale draws shoppers from throughout the midwest.

For 70 years Shepherd & Schaller has been extremely lucky to enjoy the bounty with which Mother Nature has blessed the Wausau area. By offering gear and resources to best enjoy the rivers, lakes, hills, Mountain and trails in all their natural (and occasionally improved) glory, we help make it even more exhilarating to partake by kayak, bike, ski or on foot. Wausau’s Favorite Outdoor Store is where locals and visitors come for premium gear and expert, authentic advice and to find out what’s new.

Spring 2019 – We’re super psyched about an exciting new local organization. It’s set to host year-round competitions and events that take advantage of our local natural resources and celebrate the blood, sweat and tears of every athlete. It will put the heart of Wisconsin on the map as the Extreme Sports Capital of the USA. We welcome IRONBULL.ORG!
Visit their website to learn about the history of the name, their goals and scheduled events. Follow IronBull on social media, join the clubs it supports, volunteer, donate and cheer the athletes on.
Active, healthy living is an integral part of the lives of many who call Wausau and Marathon County home. To those who are just visiting, Shep’s is happy to support you while you’re here and we invite you to live the IronBull lifestyle with us.






Pre-shop our bikes here, then visit Shepherd & Schaller in Downtown Wausau to chat with our friendly, expert cyclists and choose the Raleigh or Scott bike best suited to your goals and budget.
Making memories is one of the best reasons to own a bike so we’ll start you off with a great one: With every bike purchase you get our Free professional assembly, a Free 30-day check-up and Free 1-year tune-up plus 20% off bike accessories like helmets, locks, lights, bells and bike clothes. Go home with a Free set of Skullcandy earbuds too (while they last.) Because a great bike with great bike service is music to your ears.
We stock Scott and Raleigh bicycles in models ideal for your upgrade from big-box store bikes, without bank-breaking prices. They feature premium components, better value. Need a high-end ride? Shop early for special order Scott and Raleigh – they move fast.

In love with your old bike, or passing it down? Our full-service bike repair shop is in the gifted hands of the region’s most respected repair expert, Pete Kohlmoos. With more than 30 years full-time experience, your ride will be better after a visit to Pete’s repair shop. Check out our Service Menu below.
Can’t visit us in person? Shop our web store or call 715-845-5432. We’ll be happy to help by phone too.


Wisconsin. The land of beer, brats and the Packers. The place where everyone can find something to love.
And in the winter, Wisconsin is full of….well, snow!
Wausau has the unique advantage of being almost dead center of an entire state of fun (and we love the state of fun). Within a few hour’s drive from here you can enjoy a plethora of winter activities:
Cross country skiing and snowshoeing – what a great way to enjoy the beautiful scenes created by the snow fall. Each hill you top, each corner you make, opens up an entirely new scenery for you to not only enjoy but to share with others. Marathon County Nine Mile Forest has gorgeous trails through the woods geared for a every level of skiing and offers many beautiful spots for winter photos.
Dog sledding – we all love our furry friends. And they love to play with us. How better to enjoy them and winter than to go dog sledding. A mere hour’s drive from Wausau gets you to Crocker Hills Horse and Dog Sled Trail System in Elton, WI.
Downhill skiing and snowboarding – if you need a bit more speed and an adrenaline rush, strap on your helmet and chase your rush down Granite Peak Ski Area.
You can also go ice fishing, Skijoring (yes that’s a thing), snow tubing, ice skating, snowmobiling and of course fat tire biking. Central Wisconsin has an abundance of wintery things to do and Shepherd & Schaller encourages you to get out there and enjoy them. (We can help with gear too!)
Of course, when the day is done and everyone is tired, happy and hungry Wausau has numerous places to eat, drink and sleep so you can start all over the next day.
That’s what we do here at Shepherd & Schaller. We live. We play. (We have thrown a few snowballs!). We eat. We drink. We sleep. And then we do it all again. Winter outdoor life Sheps way!

We’ve been playing and working outside in Central Wisconsin since 1949. We’re not only experts on the gear we sell and service, but where to use it , how to care for and store it, and how to dress for success.

Shop us in Downtown Wausau and online at shepssports.com
Buy or hold items to pick-up. Our web store features live salesfloor inventory for out most popular items. But know our full range of in-stock products is available only in store.

Our favorite warm weather outings take place on the lakes, rivers, trails, parks, beaches and festivals where we use premium gear from top brands. Summers are beautiful in the Northwoods. There’s no excuse to stay indoors. Let’s get you set up with:

Let’s go cycling! Fat tire, mountain, commuter. What’s your style? We recommend and repair bikes for all riders. While the “pros” seek us out to fine tune their adventure, helping beginners is our specialty. Come ask your dummest question. We promise, no one is born knowing how to make biking a favorite activity in all kinds of weather. And whether you plan to ride a few blocks or a hundreds of miles we know the secrets and want to share. Let’s talk and test. Pre-shop our bikes here. Every new bike purchase includes a FREE 30-day check-up and FREE one-year tune-up!

There’s simply no excuse to stay indoors during a Northwoods winter when you could prepare with our experts to go:
Is it your first time? Shep’s rents, sells used ski and snowboard gear and of course offers the largest selection in Wisconsin of the latest new model downhill skis, boots, poles, bindings, helmets and goggles. Plus, with all the clothing and accessories we offer and the high energy folks shopping alongside, you’ll feel like you’re in the mountains. A first-time skier will love Granite Peak Ski Area and Nine Mile Forest, both less than 10 miles from our door!
Still not convinced? Anyone can snow shoe, Cross Country skiing is a really inexpensive way to get great exercise and enjoy the quiet snowy trails and snowboarding is as fun as you think it is. Honestly. Visit us to rent Ice Skates for Wausau’s 400 Block rink and let’s chat about snow camping or a visit to Michigans ice caves. Dressing for snow sports isn’t as complicated as you might think, and doing it right makes a big difference in your comfort for a full day on the slopes and trails. Get our dressing for success tips here.

Dress for success outdoors. Or for work, school or even the tavern. The outdoor lifestyle is easy to live in. You’ll find comfort and performance in the clothes, shoes and home goods we offer. Not lookalikes. Here are a few of the trend-setting brands we offer:
