Take A Closer Look

Take a closer look.


Are you seeing what you thought you’d see?  Did we peak your interest?  Do you want to see more?

Merchandise.  Displays.  Promotions.  Events.  We continue to mix things up at Shepherd & Schaller, where today “Sports For All Seasons” means something different to you and to us, than it did in the 1950’s, 1980’s, 2000’s and even last season!  When things change it’s good to take a closer look.  GA7A0417-Edit

Right now we’re all about skiing and snow sports, biking, hiking, paddling, yoga, disc golf, footwear, outerwear and sportswear for the trendy, smart Athleisure lifestyle we all embrace.  But you’ll also find handbags, home decor, skincare and unique products that compliment your active outdoor lifestyle.  Surprised?  When was the last time you experienced honest expert customer service, fun decor and cool technical products – all in one place?

Wausau’s local sports store is more than it’s ever been.  It’s time to take a closer look.


Try Before You Buy: Watersports Demos at Shep’s

We hope you’ve been taking advantage of our ski demos in the winter, because it’s your chance to test out the latest and greatest performance skis before making the purchase. And now? Now you can do it in summer too! Our waterski and wakeboard demos are in & ready.  It’s the perfect chance to test new gear for your outing on Wisconsin lakes Wausau, Dubay, Minocqua, Monona, Mendota, Winnebago or wherever you love the water.

For just $25 per day, you can ride the new goods. And if you make a purchase yet this summer, half of the money you spent on demos will be put toward your bill. Yes, we mean it!!  Use your “refund” when you purchase your new skis or board, PFDs, ropes or even Sun Bum Sunscreen.  You need them all for fun behind the boat.  All you have to do is decide before Labor Day.

What are you waiting for? Grab some demo gear and get in the boat!


Visit us in the store for details. As usual, you must be 18+ to demo, or have your parent/guardian with you.

Sidewalk Sale 2014

The weekend is almost upon us: when tents cover the parking lots, when racks line the sidewalks, and deals are all around. We’ve been doing sidewalk sales for nearly 65 years & we hope you’ll join us again this year to score some of the biggest deals of the year. Prices are never lower!

We’ll have a tent, a sidewalk, and a store FULL of deals. We’re talking up to 90% off summer & winter apparel, (absolute minimum of 50% off ski & snowboard outerwear!), 30-50% off new summer clothing & footwear, 40% off snowboard equipment and 50% off alpine ski equipment, killer deals on bikes, tubes, waterskis & wakeboards, camp supplies  & accessories, and more.

Join us for Wausau’s Big Weekend! Just a couple of days away!Screen Shot 2014-07-03 at 11.49.20 AM

Become Part of Shep’s Summer Experience!

Our shop is all about outdoor memories. They’re why we do what we do. They’re why we’ve worked for 65+ years. It’s not just about the skis, the kayak, or the bike. It’s about the fun; the memories, the speed or the calm, the record breaking time, or the laughs with family. We hope you’ll join us as we think back on our favorite outdoor memories, as we dig up the hilarious old photos & bring our old, worn out gear to the shop, all to be put on display.

We want our store to be an experience for you, and it can only be more complete if you get involved with us. Join us in one (or all!) of these three ways and leave your mark in our store this summer.

Continue reading “Become Part of Shep’s Summer Experience!”

How to Ruin Your Water Sports Gear in a Few Easy Steps

Want to enjoy your wakeboard, waterskis, and tube for years to come? How about the great neoprene vest  or wetsuit you count on?  Will the rope you bought last more than one season? It’s up to you.

But if you’ve got nothing but money and time, and want to shop for new gear every year there are several ways to damage your water sports gear, including :

No one wants to wear a moldy life vest. Stored on a hanger in a well ventilated space is the best option to keep your PFD healthy.
  • Leaving life jackets in the sun where they can become faded or the fibers can deteriorate
  • Leaving skis and wake boards on the dock where  fins can get damaged
  • Leaving knots or dirt in your tow rope
  • Hanging your wetsuit on a thin wire hanger.
  • Tossing wet life vests in the hold of your boat, the perfect warm, dark, damp environment to grow your own batch of mold.

Continue reading “How to Ruin Your Water Sports Gear in a Few Easy Steps”