Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949. The store is still family owned and operated. Here’s a little walk down memory lane.
Hunting, fishing, bowling, skiing, awards and more!
Celebrating completion of expansion and remodeling project. Shepherd & Schaller 1989
Shepherd & Schaller Sporting Goods, 212 Scott Street, Wausau, WI. 1949.
Founded by Allen Shepherd and Stan Schaller.
Trend setting winter outerwear, 1961
Scott Street, Downtown Wausau, WI
Sales rep with customers at Shepherd & Schaller, 1961
Hunting department, Shepherd & Schaller 1989.
A big crowd! 1961
Storefront 1970’s-1988.
Alpine ski boots, Shepherd & Schaller 1989
Wausau Herald ad. 1961
Gift with purchase, 1950s
Ski fashion, 1989. Neon! Shepherd & Schaller Sporting Goods, Wausau, WI
New fishing pole, 1961.
A lucky winner of a gun case during Shepherd & Schaller’s Grand Opening in 1949. Wausau, WI
Water skis and snow skis. 1961.
Sportswear for the sport minded. Shepherd & Schaller, 1961.
Alpine skis, Shepherd & Schaller Sporting Goods, 1989