Wausau’s Sporting Goods Store

Allen Shepherd and Stan Schaller opened their sporting goods store in downtown Wausau in 1949.   The store is still family owned and operated.  Here’s a little walk down memory lane.

 

Celebrate with Savings

May brings fresh new reasons to celebrate.  Is there a graduate in your life? A wedding on the calendar? Mothers Day, a birthday, or simply that the sun is shining?  Treat yourself and the special ones in your life while treating yourself to savings.  Present this coupon image on your smartphone when you visit us in-store through May 30th, 2013.

 

It’s Personal

Since 1949, it’s been personal.

Our family-owned shop is a place full of nostalgia and pride and we’re here to serve you.  With our team of outdoor enthusiasts we personally select the equipment, clothes and shoes we offer. The coolest gear, engineered to perform and inspire.  And we understand your hard-earned money and valuable time matter.  We get it.

1949, Our first storefront at 212 Scott Street.
1970’s store front, 324 Scott Street The events we host and support make a difference in our community.  We do business in a historic building in a charming downtown in the beautiful North Woods.

Leaders of the most respected outdoor brands from around the world are our friends.  Their brands are transparent.  Committed to the environment and fair trade.  These relationships help us to know the ins and outs of the outdoor industry like no one else you might shop with.

Robb and Steve Poulin, President and CEO of Swix Sport USA
Theresa and Klaus Obermeyer, founder of Obermeyer Sports.

We feel fortunate to have 70+ years experience to guide us as we serve you, personally.

Spring at Shep’s – Freshen Up with New Sportswear!

At Shep’s, we’re not just about winter! Come spring, we flip the store and offer you the greatest summer outdoor equipment, performance & trending apparel and accessories to get you set for the fun months ahead. Whether you like to wake surf or sunbathe, kayak or disc golf, we’ve got you covered.

Customers come in and rave about the sportswear we have for men and women. Here are some highlights of things we know you won’t want to miss.

PrAna – apparel, yoga mats, purses & accessories – styles for the yoga mat and styles for the streets (think denim, skirts, lace trimmed tops, and more!) Men, we didn’t forget about you. Soft, quick drying tees & shorts, lightweight jackets & plaid tops will have you looking good for your summer outings too. (We do have yoga specific pieces for men who participate!)

Kavu – apparel for men and women who appreciate laid back style, organic fabrics and fun fashion.

Teva Footwear – men and women have been asking for it, so we brought it in. You’ll find their classic Mush II flip flops (everyone needs a pair… or two), women’s Owowahu flips, as well as supportive sandals for summer adventures, and lightweight multi-sport shoes that are great for water activities!

Salomon Footwear – we’ve heard nothing but positive feedback about our new trail running collection from Salomon shoes – brights colors and solid sole construction bring our friends back for more. These door-to-trail shoes can be worn casually or on your spring hikes & runs. Stop in and check out their technical features and try a pair on for yourself.

Patagonia Sportswear – women, we have pieces to make you melt, as well as rainwear to keep you dry & ready wherever this summer takes you. Looking for a new go-to casual dress for hitting the farmers market, or something a little classier for a wedding in July? Maybe some skinny denim to pair with a cute tank? Stop in – we think you’ll find it here. Men will find fresh new takes on summer weight tops, plaids, tee’s, board shorts, bright rainwear, and more!

Kuhl Sportswear – They never fail with their classic, lovable styles. If you’ve liked it before, you’ll like it now. Sporty and fashionable looks are on our walls from Kuhl. (Never forget their bottoms – it’s what they’re known for. We have shorts in multiple lengths, convertible pants, and their classic pants.) No more sacrificing comfort for looks – they do both.

Swimwear – it’s here, and it’s not just for swimming laps! We have a variety of cuts for women; from sporty racerback, classic bikini, or tankini tops, with bottoms in shapes that will work for you. Patagonia and PrAna have patterns & colors you ladies will love. Men will be comfortable in stretch board shorts from Patagonia, too!

Dakine Handbags – classic styles, quilted fronts, artist collections, laptop bags, and more! Find the right purse for you in our variety of shapes & styles. Complete your outfit or be ready for your summer trip with the best accessories for looks and function.

Buff Headbands –  If you’ve worn em you’ve loved em. The original multifunction headwear can be worn in 16 different ways. Not just for winter – our lightweight UV protective bands are perfect for summer sports & activities. Worn as bike helmet liners, sweat bands, or hair bands, these Buffs will help you perform to your max.

And this is just a sample! As always, our summer store is stocked with:

Bikes, helmets & accessories
Kayaks, paddles & vests
Wakeboard & waterskis, wake surfs, knee boards, tubes, vests, ropes & gloves
Tennis racquets, shoes, bags, accessories & apparel
Tents, sleeping bags, hiking packs, camping accessories & food
Disc Golf discs, baskets, bags, and frisbees
Sun protection lotions and sprays for every activity
Water bottles & hydration packs
Summer games & toys, sunglasses, jewelry and gadgets
… and there’s always something extra. 🙂