Store Events | Outdoors Starts In Here

Snow Sports Sale ON NOW!

Spin it to win it. Win what? SAVINGS. During Shepherd & Schaller’s September-long Preseason Snow Sports Sale, you get MORE than the lowest prices of the (entire!) season on all new ski & snowboard equipment… you also get to spin our Discount Wheel at checkout for savings up to 20% on all brand new outerwear, casual & fashion apparel, footwear and accessories. We’re talking about jackets, pants, base layers, fleece, dresses, denim, flannel, hats, gloves, shoes & boots, goggles, helmets, and MORE! You need these items to play outside all winter, so get them while the deals & selection are great.

Attention mom and dad: the kids get just as much love at Shep’s as the adults do. Their selection is complete with all the equipment and layers for winter, including tot & child size boots (just like mom and dad!), fall jackets, backpacks, and more.

Our Spin-to-Save sale is September 1 through September 30th. That means every time you visit this month, you get to spin. And every time you spin, you’re guaranteed to win! Selection is at it’s peak and prices are never lower. What are you waiting for?

*Restrictions apply.

1. Discounts may not be combined with any other offer. Discount is awarded at the time of purchase and is not retroactive to prior purchases.

2. Customer may spin the wheel once per transaction/purchase.

3. $10 Shop Service coupon may not be redeemed for cash

4. Free Rental coupon may not be redeemed for cash

5. Spin the Wheel discounts do not apply to skis, snowboards, boots, bindings or poles.

6. Spin the Wheel discounts do not apply to Yakima products

7. Spin the Wheel discounts do not apply to Clearance Items which have “Dot Discounts” already marked.

8. Spin the Wheel discounts do not apply to Kayak, Bike, Camping or Tennis merchandise

9. Spin the Wheel discount offer ends September 30

Find us on Google Maps

Take A Closer Look

Take a closer look.

Are you seeing what you thought you’d see? Did we peak your interest? Do you want to see more?

Merchandise. Displays. Promotions. Events. We continue to mix things up at Shepherd & Schaller, where today “Sports For All Seasons” means something different to you and to us, than it did in the 1950’s, 1980’s, 2000’s and even last season! When things change it’s good to take a closer look.

Right now we’re all about skiing and snow sports, biking, hiking, paddling, yoga, disc golf, footwear, outerwear and sportswear for the trendy, smart Athleisure lifestyle we all embrace. But you’ll also find handbags, home decor, skincare and unique products that compliment your active outdoor lifestyle. Surprised? When was the last time you experienced honest expert customer service, fun decor and cool technical products – all in one place?

Wausau’s local sports store is more than it’s ever been. It’s time to take a closer look.

First Thursdays at Shep’s: Terrific Transportation

This month, First Thursday’s theme is Terrific Transportation. Perfect! We LOVE alternative modes of transportation, like skiing down the hill, riding across town, or hiking around the woods. We’re all about being active, not just to be active, but to enjoy it.

As usual, Shep’s is coming at you with some awesome deals for this event. We’ll offer 20% off your in-stock purchase of Clothing & Footwear AND give you $10 Shep’s Bucks for every $50 you spend! Win, win! Participate in the downtown-wide promotion shown below and use your “ticket” to get $5 off any bike service/repair at Shep’s.

Join us downtown for live music, one-night-only specials & sales, and more from 5pm-8pm this Thursday, July 2nd!

Fun things to try on the 4th!

The 4th of July is almost upon us, and with that comes planning to make the most out of summer’s favorite holiday weekend. But if you’re like many struggling to make old traditions fun year after year, why not give some new activities a try? There’s tons to do outdoors in the summer in Wisconsin, and Shep’s has all the latest gear to get you on your way to a new favorite outdoor activity. Here’s a few suggestions:

1. Disc Golf: There are disc golf courses popping up all around Wisconsin, and with the start-up cost so low, people of all ages are heading out to throw some discs. Shep’s carries hundreds of discs from Discraft, Innova, and Disc Mania along with bags and other accessories to get new players started and seasoned players restocked.

You can find a local course here –> https://www.discgolfscene.com/courses/Wisconsin

2. Biking: With hundreds of miles of city, country, or forest trails available for biking, Wisconsin is one of the best places to get out on two wheels. And with bikes for people of all ages and abilities, Shep’s is your biking headquarters. Comfort, fitness, or mountain bikes – we have it all, and we have all the accessories available too. Already have a bike? Our skilled mechanic is here to get your bike running smoothly and safely in time for the 4th of July weekend!

Interested in finding a new trail? Start here –> http://dnr.wi.gov/topic/parks/activities/bike.html

3. Water Sports: Living in Wisconsin and being on the water go hand in hand, and even if you’re a seasoned water goer, chances are there’s a new activity you’ve yet to try on our beautiful waterways. Love to kayak? Why not give stand up paddleboaring a try? Are you a local pro on a slalom ski? Wake boarding, wake surfing, and more will give you an awesome new skill to master. Or if you’re simply heading to the beach for a quick dip, Shep’s has a great line of men’s and women’s swimwear from Prana, Patagonia, Roxy, Quiksilver, United By Blue, Kavu, and more! Lastly, don’t forget your Sun Bum sunscreen before you hit the water!

Don’t forget to look and feel great this holiday weekend wearing great new apparel for men and women from Patagonia, North Face, United By Blue, Krimson Klover, Prana, Kavu, Toad & Co, and so many more!

Here’s to You, Dad.

Thanks dad, for everything you do for us. Thanks for the memories, for the adventures, for teaching us the little things like how to ride a bike and the big things like how to treat other people. We’re who we are today partially because of you and we want you to know we love you.

Our fathers and father figures deserve a little extra love this Father’s Day and we know just the spot to shop. You’ll find discounts on bikes, water sports, hiking essentials, clothes, shoes, winter toys, and cool accessories he’ll love. Show him how much you appreciate him. (And treat yourself too, while you’re at it!)

If you need a little inspiration, check out the ideas for dad we posted last year. Or use visit us in downtown Wausau where we’re ready to help.

Happy Father’s Day!