Dungeon 2025: Wausau’s Biggest Ski Sale is Oct 20-25

Paying too much for ski gear will haunt you all season. Shep’s has wicked deals for the whole family!

Dungeon Sale took place in our creepy basement for 30+ years. Shop our spacious “Tower” this year, where our largest-ever selection of used and new past-season slope gear waits. The entire store hosts spirited discounts during the annual event, including new 25/26 inventory. Our biggest event of the year!

Why torture your wallet by ghosting this sale? 

You’ll find wicked low prices on used and new ski and snowboard gear, plus clearance-priced outerwear, clothes, footwear and winter accessories during our most popular annual event. This is in addition to 20% off 25/26 must-have soft goods from the premium brands you love us for. In summary, the entire store is deeply discounted before the snow even flies.

Yes, new 25/26 ski and snowboard equipment is on sale too! Shepherd & Schaller Package Pricing (you can call it bundling) allows you to pay the lowest possible price on all new ski and snowboard necessities including skis, boards, boots, bindings and poles. (Hint: our prices are so low we can’t advertise specifics here or at shepssports.com, where you can preview what’s new this season.) Helmets and Goggles will be 20% off. Package Discount Pricing is available year-round, but prices go up after Dungeon Sale. Shop now!

You can combine used and new equipment to create your perfect ski or snowboard package. You’ll get our lowest price on each item.

Binding adjustments are $15 on Dungeon Sale in-store purchases. (Bring your ski boots along if you aren’t buying new ones. We need them for new mounts and adjustments.)

Kid’s gear and outerwear is among our most popular categories. We have a great selection, so don’t sweat it if you can’t visit until later in the week. No appointment needed.

Have something to sell on consignment? Here’s how:

Drop off healthy, clean used skis, snowboards, boots and poles through Oct 10, 2025. After passing a quick inspection by our Pros, they’ll be part of our Dungeon Sale inventory. We help price it for you and keep only a 10% consignment fee when it sells, then give you Shep’s Store Credit to use toward the purchase of any of our products or services. We don’t accept clothing or non-indemnified gear for consignment.

What’s it like to shop Dungeon Sale?

It’s located on our 3rd floor. If stairs aren’t your thing, we’ll bring the deals to you on the main floor. You’ll get one-on-one expert advice to find and fit the best ski and snowboard gear for your needs and budget. Scare up some savings on clothing, footwear and accessories on the main floor and Clearance Balcony while you wait for a Shep’s associate to escort you to the Dungeon or assist with new equipment. Sign-in when you arrive and we’ll assist asap.

What else do I need to know?

  • Shop Monday-Saturday 10am – 5pm (We’re open late on Thursday 10/23/25 until 8pm.)
  • We don’t allow pre-sales or pre-shopping. That would be monstrously unfair.
  • We don’t accept returns of consigned gear after purchase.
  • We don’t allow Dungeon gear to be put on hold (used gear belongs to its’ owners and they want it to sell!)
  • If you’re shopping for someone who can’t attend, please bring shoe size, height, weight, age and, for children, a tracing of their footprint.
  • Our Dungeon equipment inventory is available after ski swap season. Shop it again after 1/2/26.
  • Customer Account Balances expire five years from issuing.  This includes Gift Cards, Warranty Refunds, Consignment Sale Account Credit and any others.

324 Scott St, Wausau, WI 54403. Street and on-site parking available.

Generations, Properly Outfitted.

Experience matters.

The right preparation makes your time outdoors better. We’re a specialty outdoor store built on technical expertise, careful curation, and long-term relationships. Since 1949, Shepherd & Schaller has equipped generations of skiers and outdoor enthusiasts.

What began with leather boots and wooden snowshoes has evolved into a carefully curated collection of alpine equipment, performance apparel, and outdoor essentials chosen for one reason: they perform when it matters.

Seventy-seven years later, we remain committed to doing it right, in store and at shepssports.com.

Here are a few uniquely Shep’s opportunities to save while prepping for the outdoors:

Shep’s Last Call Loft Collection

The outdoor clothing, accessories and footwear brands you love are discounted 25-70% on our second floor year-round. The Loft features clothing and footwear for adults plus outerwear for kids. We source premium brand special buys that are featured only in our downtown Wausau, Wisconsin store. You’ll also find final-sale outdoor lifestyle items to curate your at-home chalet.

Events and promotions

Our social media keeps you up to date on seasonal and special events and discounts like these.

Some, like Dungeon Sale and Sidewalk Sale have made us a Northwoods institution.

Our famous annual in-store “Dungeon Sale” features used and new ski equipment for adults and kids. You can shop this selection year round (mostly.)

Thoughtfully Curated. Responsibly Chosen.

We prioritize quality over quantity. Performance over trends. Longevity over disposability.

Many of the brands we carry share our commitment to durable design, organic and recycled materials.

Prepare Deliberately.

Whether you’re building your ski setup, refining your layering system, or preparing for the next season on trail or water, our role is simple:

Guide you well.
Fit you precisely.
Equip you confidently.

We look forward to helping you prepare and providing outstanding value and service. Call Monday-Saturday 10a-5p CST for friendly, expert support (715) 845-5432.

The Community that Shaped Us

Each season offers its own reason to step outside and here, people rarely need much encouragement to do so.

FOUR SEASONS OF OUTDOOR LIFE

Life in Central Wisconsin follows the rhythm of the seasons, a place where people step outside to feel connected—to the land, and each other. Winters are welcomed rather than endured, with skiing, sledding, snowshoeing, and crisp mornings on the trails. Summer invites long days on the lakes and quiet hikes beneath towering pines. Locals and tourists flock year round to our renowned bike trails and parks for both adventure and rest.

Just steps beyond town, the landscape opens into miles of forest, lakes, and trails that stretch north toward some of the most beautiful outdoor country in the Midwest. It’s a place where people slow down, breathe deeper, and celebrate the simple joy of being outside. Northwoods spirit begins here.
Granite Peak Ski Area at Rib Mountain State Park, 10 minutes from our door. From first-time skiers finding their balance to lifelong enthusiasts chasing fresh corduroy, Shepherd & Schaller has been part of Central Wisconsin winter culture since 1949. Photo credit: Granite Peak Ski Area


OUR COMMUNITY, OUR CUSTOMERS

The people who walk through our doors aren’t just customers—they’re neighbors, families, and fellow outdoor enthusiasts.

Many have shopped with us for decades. Some first visited as children preparing for their first day on the slopes and now return with their own kids in tow.

What connects them all is a shared appreciation for the outdoors and for the community that makes Central Wisconsin such a special place to live and visit.

It’s a relationship built over years of conversations, shared stories, and a mutual love of life outside.

ROOTED HERE SINCE 1949

Since 1949, Shepherd & Schaller has been part of the Central Wisconsin story.

What began as a small local outfitter grew alongside the community it served. Through changing seasons, new generations of skiers, and decades of Northwoods winters, our mission has remained the same: helping people step outside prepared and inspired.

The trails may change and the gear may evolve, but the spirit of the outdoors—and the community that surrounds it—remains beautifully constant.

We outfit families before they head up the hill, to the trails or water —helping beginners take their first turns and experienced enthusiasts find gear that keeps them moving all year.

Learn more about the area at GreaterWausau.org.

Thank you for making us 2024 Business of the Year!

We’re feeling humble, proud and oh so grateful to our work family, vendors and Community. The hundreds of first class teammates over 75 years; every single one, makes a huge contribution and impact.  This one’s for you team! 

“We are thrilled to share that Shepherd & Schaller, a cornerstone of downtown Wausau for 75 years, has been honored with the 2024 Business of the Year Award by the Wisconsin Main Street Program! 

The award was presented on March 13th in Menomonie, Wisconsin, recognizing Shepherd & Schaller’s incredible impact on the Wausau community, their dedication to outdoor recreation, and their commitment to small business excellence. Wausau River District proudly nominated them for this well-deserved recognition.”

–Callie Wulk, Executive Director 

Wausau River District, Inc. 

Thank you for the nomination  Wausau River District, thank you #wisconsinmainstreetprogram for the award. .  And thank you #wausau #Wisconsin for shopping with us for 75 years.  76 starts now!

Try Before You Buy at Demo Day

Photo: Granite Peak Ski Area

Test a wide variety of new skis for the upcoming 2025/2026 ski season and preorder at a deep discount. Our annual Demo Day is March 1, 2025. Join us as we welcome several of our brand vendors showcasing the latest gear.


In partnership with our friends from Granite Peak Ski Area, this event promises a day filled with exploration and excitement. To participate, simply register at the registration desk located in Sundance. The cost to join in on the fun is a $10 donation, with all proceeds going towards supporting the Granite Peak Ski Team.

Demo equipment will be available from the opening until 3 pm, giving you ample time to find your perfect fit. Please remember that all equipment must be returned by 3 pm to ensure that everyone gets a chance to experience the latest ski innovations. Don’t miss out on this fantastic opportunity to test out top-of-the-line adult-sized gear and support our local ski community at the same time.

Confirmed Attendees:

K2
Head
Volkl
Rossignol
Dynastar
Atomic
Salomon
Nidecker
A few more are anticipated.