Shepherd & Schaller | Outdoors Starts In Here

Jack Wolfskin is at Shepherd & Schaller

Meet the family: Jack Wolfskin

“We respect the diversity of nature and all living things. Our earth is simply the most beautiful place in the universe and we only have this one. We do everything we can to protect it and we want to experience it and share it with others.” -Jack Wolfskin

And that is exactly what they do!

The brand’s entire product collection is 75% PFC-free (PFCs are pollutants that do not break down when released into the environment) and it’s a percentage that is continuing to rise. With that being said, in January 2016, Jack Wolfskin was the first brand to win the ISPO Eco Achievement Award, a distinction that, until now, only specific products had been recognized for. It was awarded because of Jack Wolfskin’s sustainability commitments, including exclusively using Organic Certified Cotton since 2013 and attaining the Fair Wear Foundation Award (labor conditions) multiple years in a row.

Outdoor enthusiasts around the world are recognizing this brand that started only in 1981, in a small German town. Jack Wolfskin is not only the largest outdoor brand in its home country, Germany, but also in Austria and Switzerland, and is in the top three brands in China.

But if this company is so renoun, why haven’t we heard about it in the United States?

Jack Wolfskin only brought this company to the states less than a year ago and it’s about to take off with outdoor chains itching to get their hands on it! As of now, there are only a handful of stores that carry this brand and Shepherd & Schaller in Wausau is one of the few! We are the only store in Wisconsin carrying the brand and we’re excited to share it with all of you!

Ready, Aim, SHOP! Treasure Hunters Sale 2017

When hunting season collides with holiday shopping, it’s easy to bag a prize during our Treasure Hunter’s Sale Nov 18-19, 2017.

Stalk our clothing and footwear departments for items tagged with Discount stickers. “Shoot” a photo in-store with your trophy purchase and post it online to get $5 in ShepsBucks to use during your next visit.

Celebrate hunting season and begin your holiday shopping season in Wausau where “orange weekend is the new black friday.”

Hunt for items marked with our discount dots.
Shoot a Photo of your new found treasure and post it on social media to earn $5 in ShepsBucks. (See terms in-store)
Hunt for hidden prizes throughout the store.
Shop our Clearance Center for up to 50% off clothing and shoes
Track sale priced ski and snowboard equipment

Buck up and put on a Kromer

Cold weather is no excuse to stay inside. While folks here may be a little “cheesy,” as in Wisconsin’s famous export, we’re serious about spending time outdoors all twelve months. And for about nine of them you’ll find Stormy Kromer hats are a uniform in Wisconsin.

It’s the windproof boiled bool, magic pull-down earflap, awesome bow and handsome brim, though we don’t get much sun in these parts. But most of all is because we all look so great wearing them, and have since 1903 when the famous cap was born in Wisconsin.

Our friends at Northern Michigan’s Stormy Kromer factory put together a little history video. We like it and think you will too. Come see us in Downtown Wausau, WI when you’re ready to pick out your first Kromer, or your tenth. And if you didn’t catch on already, our favorite hat is Made in the USA. Another good thing.

Your Purchase Makes a Difference When You Shop at Shepherd & Schaller

Shop with us and your purchase does more. Since 1949 Shepherd & Schaller has supported the greater Wausau area by contributing time, talent, dollars and merchandise to organizations that make our community a wonderful place to live. You’ve likely been touched by these organizations, or know someone who has. To name just a few groups we’ve been involved with:

Wausau Rotary Club, Wausau Kiwanis, Wausau Lions, Downtown Wausau Action Council, River District Wausau, Main Street Wausau, Central Wausau Progress, Wausau Area Chamber of Commerce, Wausau Board of Education, Grand Theater Foundation, The Women’s Community, Blessings in a Backpack, Festival of Trees supporting Aspirus Comfort Care & Hospice, Ski for Youth, Granite Peak Ski Team, Granite Peak Ski Patrol, Rib Mountain Ski Club, Wausau Nordic Ski Club and countless schools, teams and youth programs.

But you can feel good about your purchase at Shep’s for another reason too. Many of the brands we stock feel the same way we do about corporate responsibility, recycling, treating people fairly and paying attention to the impact they make locally and globally.

For example, our friends at Toad&Co make awesome clothing you love to live in and they’re thoughtful about the world we live in. Since 1997, every item of Toad&Co clothing sold contributes to creating opportunity for adults with disabilities. Their mission statement says it all: “Our Mission: To lead with integrity and weave optimism into everything we do; To create meaningful change through socially and environmentally smart business; To inspire people to live their fullest lives.”

Patagonia is a company famous for it’s environmental and social consciousness. Their mission statement: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” Visit their website to read about their efforts related to the supply chain, sourcing, Fair Trade and much more.

Arc’teryx is a technical outerwear company known for it’s exquisite quality and craftsmanship. They too values long term thinking on environmental stewardship, responsible manufacturing, and community engagement.

Prana is committed to Fair Trade and Sustainability practices that do no harm. They have much to recommend if you are into being a Conscious Consumer.

2016/17 Ski & Snowboard Packages

Build it, bundle it, package it up. For more than 30 years we’ve been encouraging you to build your perfect ski package and reap the benefit of our low, low packing pricing.

Yep. You’ll pay less for each item in a package. Less than our single item sale price! Choose your ski, binding, pole, and/or board then shop our huge selection of ski and snowboard boots, also at our low package price. You’ll be on the slopes with money left over for apres celebrations in your favorite chalet.

So what does that ad up to? Here are a few sample packages to whet your appetite for the 2016-17 ski and snowboard season. Notice that you can choose from several items to arrive at a price that is right for you! Not seeing the hot new ski or board you’ve got your eye on? Visit or call us to learn how much you’ll save and how little you’ll pay.

Wonder over to the accessories and clothing departments with all the money you saved on your equipment. The perfect helmet with must-have MIPS technology, goggles and outerwear are waiting for you just around the corner.

Happy ski season!